Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Unless you’re fortunate enough to have an expert on your founding team, don’t try to hire or hack your way through the following marketing functions: 1. Marketers love to specialize. But if you start spending on SEO, email marketing, paid search, or any other tactic before setting up a strategy, you’re going to miss out.

CMO 173

CMO Thought Leadership SEO Influencer Marketing 173

Hubspot Marketing

JULY 25, 2022

Trends Marketing Leaders are Following. The top trends marketing leaders follow are short-form video, experiential marketing, and influencer marketing. The trends marketing leaders follow that have the highest ROI are influencer marketing, short-form video content, and permanent social media content.

Inbound Marketing 132

Inbound Marketing Social Media Marketing Influencer Marketing B2C 132

Martech

JANUARY 20, 2025

Email marketing tools (Mailchimp, Constant Contact): To send out promotional emails with compelling stories and offers. Highlight brand ambassadors: Share stories of loyal customers or influencers who love our brand. Promotional stories: Create limited-time offers or special events that tie into our brand story.

User-Generated 110

User-Generated Brand Management Marketing Marketers 110

Sprout Social

JUNE 5, 2025

But when it comes to demonstrating its true value beyond your marketing teamespecially to senior leaders laser-focused on the bottom linethe story can often feel incomplete. Even the most seasoned social media marketers grapple with translating the impact of social into an ROI language that resonates across an organization.

Thought Leadership 81

Thought Leadership Finance B2C Communications 81

Hubspot Marketing

NOVEMBER 25, 2024

One business might send bi-weekly how-to guides and best practices in its industry; another might send weekly interviews with master marketers (that was a shameless plug for a newsletter I sometimes write for ). What’s most important to understand is how B2B newsletters differ from traditional email marketing.

Promotion 93

Promotion Branding Thought Leadership Marketing 93

Businesses Grow

SEPTEMBER 30, 2022

Dennis and I debate 10 relevant marketing trends: Metaverse. email marketing. Influencer marketing. Content marketing. Social media marketing. But two years … we should be able to have some concrete ideas about that. Artificial intelligence. Customer experience.

Market Trends 126

Market Trends Influencer Marketing Marketing Social Media Marketing 126

Sprout Social

SEPTEMBER 18, 2023

For example, if you got X number of leads from influencer marketing in the previous year, you can propose an X+10% increase in budget for the same activity this year. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Influencer Marketing 144

Marketing Insider Group

APRIL 11, 2023

An SEO marketing team will make sure your website and content is: Technically advanced Optimized for mobile search Valuable to searchers and search engines Designed to convert site visitors Hiring an agency that specializes in SEO is non-negotiable when it comes to competing with other websites for a top-ranking spot on Google SERPs.

Digital Marketing 142

Digital Marketing Whitepaper Copywriting Real Estate 142

Calvyn Lee Blog

JANUARY 10, 2024

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

Digital Marketing 130

Digital Marketing Marketing Social Media Marketing Marketers 130

Hubspot Marketing

FEBRUARY 5, 2024

Cowrywise has built a thriving online community around its brand using a combination of email and social media marketing. For context, below is an example of an email from Cowrywise. These emails and their anonymous sender, Ope, are extremely popular among Nigerian Gen Zs and younger millennials.

Marketing 131

Marketing Marketers User-Generated Social Media Marketing 131

Hubspot Marketing

MAY 14, 2019

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

APRIL 11, 2024

With Perplexity the cited sources remained the same each time the question was posed, but some results were more detailed, listing categories like email marketing and giving examples of providers like Klayviyo. ChatGPT’s response was slightly more scannable as it numbered the components rather than using a bolded and bulleted list.

CRM 132

CRM Marketing Automation Platform Retail Customer Journey 132

Hubspot Marketing

OCTOBER 30, 2022

The top trends marketers are currently leveraging are short-form video, mobile-friendly web design, creating content that reflects their brand’s values, and using social media DMs for customer service. Not far behind are SEO, mobile messaging, influencer marketing, and selling products directly in social apps.

Global Marketing 145

Global Marketing Marketing Strategy Gen Z B2C 145

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. Social Media Marketing + Michael A. Are you ready? Let’s begin! Table of Contents 1.

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

Digital Marketer

MARCH 1, 2024

Social Media Marketing From the time of its inception, social media has changed the way we humans communicate and consume content. Today, 66% of marketers generate leads from social media by spending only six hours per week on social media marketing.

User-Generated 100

User-Generated Influencer Marketing Social Media Marketing SEO 100

Buffer Marketing

SEPTEMBER 26, 2024

I’ve collated a list of 28 social media marketing resources to help you stay up to date — or even ahead of the curve — at all times. 7 social media marketing newsletters Social media marketing newsletters are a great way to keep your ear to the ground without doing any heavy lifting.

Thought Leadership 119

Thought Leadership Social Media Marketing Marketing Marketers 119

Hubspot Marketing

DECEMBER 26, 2023

They’re ranked by effectiveness for 2023 based on statistics from our most recent survey of over 1,200 marketing professionals. Because those statistics point so clearly to the growing shift toward social media marketing, we’ll also share data and tips on leveraging the top four social media channels for lead generation.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

Martech

NOVEMBER 15, 2023

Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. With more seamless buying experiences, social buzz can also be converted into social commerce, especially in these categories.

Shoppers 122

Shoppers eCommerce Shipping Retail 122

Hootsuite

MAY 9, 2023

Your social media content is technically your owned content until you put it up on a site that retains ownership of the content, like Quora or Reddit. Email marketing. Email marketing is both a channel and a type of content. Email drip campaigns can be an incredibly effective form of advertising.

Whitepaper 120

Whitepaper Key Performance Indicator Food Influencer Marketing 120

Marketing Insider Group

MAY 26, 2021

Quality content – written by experienced writers in your niche and optimized for SEO – can form a foundation for other business growth strategies, like advertising, influencer marketing, customer service, and sales. Come up with topics and keywords for evergreen content ideas for your website, blog, social media, email marketing, etc.

Content Marketing 144

Content Marketing Key Performance Indicator User-Generated Marketing 144

AWeber

NOVEMBER 22, 2023

How to create a simple marketing framework How to write a simple marketing strategy How to write a simple marketing plan How to build a simple marketing funnel Using automation and AI in marketing 10 ways to find new clients for your coaching business How do coaches find clients? will you use?

eBook 115

eBook Marketing Plan Influencer Marketing Marketing 115

Hootsuite

SEPTEMBER 1, 2021

A study on influencer marketing found that in December 2019, 16% of U.S. marketers planned to use TikTok for influencer campaigns—but in March 2021, that number went up to 68%. In other words, influencer marketing is blowing up on the platform. In conclusion: influencers, well, influence.

Food 145

Food Fashion Influencer Marketing Promotion 145

Martech

SEPTEMBER 26, 2023

Unfortunately, 68% of marketers said their organizations have experienced a reduction in their budgets by 5% to 10%, or more, in the second half of 2023. Dig deeper: From campaigns to conversations: The future of email marketing Crossed channels. consumers with the help of research firm Censuswide.

Marketing 122

Marketing Marketers Influencer Marketing Email Marketing 122

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget. Bonus : Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence.

Copywriting 112

Copywriting B2C CMO Direct Mail 112

Martech

JANUARY 4, 2023

The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. She’s the author of the best-selling “The Zen of Social Media Marketing,” which is now in its 4th edition.

CMO 126

CMO Millennials Marketing Marketers 126

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. Social media for retail: How to create a compelling customer journey. Gather feedback from your social customers.

Retail 128

Retail Customer Customer Journey Promotion 128

Customers.ai

DECEMBER 12, 2023

Identify who is visiting your site with name, email and more. Referral & Influencer Marketing Tools According to Insider Intelligence, brands will spend an estimated $7.14 billion on influencer-related marketing campaigns in 2024. This includes email marketing automation.

eCommerce 107

eCommerce PR User-Generated Marketing 107

Sachs Marketing Group

FEBRUARY 14, 2023

A successful digital marketing campaign leverages multiple channels and strategies to reach customers and promote products and services. By creating a compelling and relevant digital marketing campaign, businesses can engage with customers and build a sense of community, improving brand perception and driving repeat business.

Digital Marketing 105

Digital Marketing Customer loyalty Marketing Marketers 105

Exposure Ninja

JUNE 23, 2022

There are many different facets to digital marketing, and providing yourself with a general education in all of these different areas — from Search Engine Optimisation (SEO) and social media to email marketing — is essential if you are to understand how different disciplines work together to drive success.

Digital Marketing 98

Digital Marketing Copywriting eBook Marketing 98

InTouch Marketing

JANUARY 31, 2024

Here are some of the hottest types of marketing in 2024, and why if you’re using a megaphone to capture potential customers’ attention, you’re likely missing the mark in today’s age where interruption marketing is becoming increasingly ineffective. This approach has become increasingly crucial in our interconnected world.

Affiliate Marketing 86

Affiliate Marketing Inbound Marketing Direct Mail Traditional Marketing 86

Martech

NOVEMBER 11, 2022

Then you’ve seen social media marketing. One trend we’re seeing is the continued rise of influencer marketing , where brands use individuals with large social media followings to promote their products. Email marketing is another foundational — and extremely successful — B2C strategy.

B2C 120

B2C eCommerce Retail Shoppers 120

Hootsuite

OCTOBER 23, 2023

There are endless benefits to using social media for business. But social success is a lot more complex than posting occasionally on Facebook and Instagram. If you want to reap the rewards that social media marketing can offer your business, you need an all-star social media team.

Copywriting 113

Copywriting CMO Influencer Marketing Analytics 113

Hubspot Marketing

NOVEMBER 30, 2022

A content marketer, for example, could create a series of blog posts that generate leads from an ebook. We'll talk more about these specific digital marketers in a minute. Social Media Marketing. The channels you can use in social media marketing include: Facebook. Email Marketing.

Digital Marketing 145

Digital Marketing Inbound Marketing Affiliate Marketing eBook 145

SocialPilot

DECEMBER 7, 2023

The Art of Social Media with Tejas Mehta The Art of Social Media is a popular podcast that offers a series of interviews with industry leading social media marketing experts and influencers. The show is hosted by Tejas Mehta, who is a leading marketer with over 20 years of experience.

Social Media Marketing 94

Social Media Marketing Entertainment Traditional Marketing PR 94

DIY Marketers

JANUARY 17, 2022

Kartra is an all-in-one online marketing platform that helps businesses grow online. With Kartra, you can create beautiful landing pages, build membership sites, automate email marketing, and more. Email Marketing. Social Media Marketing. Influencer Marketing. Lead Pages.

Promotion 98

Promotion Marketing Marketers Advertisers 98

CXL

OCTOBER 4, 2022

Leverage FOMO in social media marketing 3. Choose influencers based on influence, not audience size 5. Use customer research to identify the marketing channels and messaging that should attract and engage buyers, then conduct growth experiments to validate your hypotheses. This collaboration makes sense.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Buffer Marketing

FEBRUARY 27, 2024

Joining the community will get you access to cohort-style learning courses focused on email marketing, launches, and audience growth, as well as 1-1 time with Matt and other creator experts.  Think of it as being in a results-driven marketing team all laser-focused on their own projects, but open to weighing in on yours. 

Gen Z 119

Gen Z Branding Influencer Marketing Fashion 119