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Email is still the most popular lead generation channel—77% of B2B marketers use emailmarketing to drive leads, according to SuperOffice’s State of B2B EmailMarketing report. Gmail ads allow you to target your Google Ads campaign to people who have received emails from your competitor.
Other stats to consider: Age distribution : There is a growing presence of younger professionals and recent graduates on the platform, with 47% being millennials , offering advertisers access to a diverse age demographic. Video views: Video views are defined as +2 seconds continuous view at 50% or more on screen.
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