Martech

DECEMBER 13, 2023

Dig deeper: The email marketer’s guide to effective marketing automation Before you dive too quickly into lead generation and marketing automation, however, you first need to develop a deep understanding of your prospects, your customers and your sales process. The length of the sales cycle.

Marketing Automation Platform 124

Marketing Automation Platform Key Performance Indicator B2C Marketing 124

Martech

DECEMBER 28, 2022

Using the marketing software, and measuring the results, is the experiment. For example, a cornerstone value proposition of marketing automation platforms is the ability to conduct email marketing at scale. The results (which performed “better”) are measured from recipient responses.

Key Performance Indicator 110

Key Performance Indicator Marketing Automation Platform New Technology Email Marketing 110

Adobe Experience Cloud Blog

JUNE 1, 2012

Sales and marketing alignment is just as crucial for social media as it is for email marketing. Integration can help take away the shroud of mystery that still lingers around social media for many B2B marketers. Most successful B2B companies have a good email marketing lead nurturing program.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Now let’s talk data. Engagement.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Fashion 106

Martech

SEPTEMBER 29, 2021

.” Everything you need to know about sending emails that your customers want and that inboxes won’t block. Get MarTech’s Email Marketing Periodic Table. It’s interesting that Validity is saying that since many marketers are suggesting that their peers move away from open rates as a key performance indicator.

Key Performance Indicator 108

Key Performance Indicator Marketing Automation Platform Email Marketing New Technology 108

Adobe Experience Cloud Blog

AUGUST 31, 2016

If your team would rather do this in-house, you can consider sending weekly internal marketing emails that highlights the specific strategies you’ve used to stay off of a blacklist with the total number of days your team has been successful to keep the momentum going. Data Never Looked So Good.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Key Performance Indicator Marketing 91

Lynton Web

NOVEMBER 26, 2024

Identify the KPIs and Benchmarks that Showcase Marketing's Impact Data collection should drive action, not just accumulate numbers — because you shouldn't collect data just for the sake of collecting it. Consider your marketing metrics as a pyramid.

Transform 52

Transform Customer Acquisition CRM Marketing 52