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The Affordable Guide to Content Marketing for Startups (KPIs Included)

Marketing Insider Group

When you’re setting goals, it’s best to focus on a few main key performance indicators or KPIs. But before you can choose these KPIs, you need to have a clear idea of what exactly you want to achieve from content marketing. This might include: Building brand awareness and trust. Their likes and preferences.

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How Startups Should Plan Their First Major Content Marketing Program

Marketing Insider Group

Start by setting SMART goals, identifying your target audience, determining KPIs, and establishing a budget. Then you can map your buyer’s journey, choose relevant content formats and channels, and create content your target market craves. What is a Content Marketing Program? Social media marketing and ads.

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Why You Still Need SMS Marketing & How to Get Started [+Data]

Hubspot Marketing

With endless stats like this in mind, businesses are presented numerous opportunities and touchpoints to engage their target market through SMS. What is SMS marketing? This is in stark contrast to email marketing, where approximately 20% of subscribers leave each year. Think again.

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Measuring What Matters: Optimizing Your Marketing Performance Metrics

Lynton Web

Identify the KPIs and Benchmarks that Showcase Marketing's Impact Data collection should drive action, not just accumulate numbers — because you shouldn't collect data just for the sake of collecting it. Consider your marketing metrics as a pyramid.

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Unlocking Success with Effective Marketing Planning

Rock Content

A well-crafted marketing plan provides a comprehensive overview of the market scenario, including an analysis of competitors, trends, and customer behavior. It leverages this data to establish concrete goals, devise strategies, and set key performance indicators (KPIs) that measure success.

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3 Ways to Gauge Your Team’s Marketing Maturity

Adobe Experience Cloud Blog

If your team would rather do this in-house, you can consider sending weekly internal marketing emails that highlights the specific strategies you’ve used to stay off of a blacklist with the total number of days your team has been successful to keep the momentum going. Data Never Looked So Good.

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Maximizing Impact with Strategic Giveaways: Enhancing Brand Loyalty and Engagement

Digital Marketer

Promote your giveaway through all available channels, including social media, email marketing, your website, and in-store displays if you have a physical presence. Evaluate key performance indicators such as participation rates, social media engagement, website traffic, and any subsequent changes in sales or customer inquiries.