Vertical Response

APRIL 25, 2025

Email marketing is a strategy where businesses use emails to communicate with customers and prospects. This article will explain what is email marketing, its different types, and how to use it effectively. Email marketing has evolved significantly over the years.

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Email Marketing Customer loyalty Law Marketing 52

Vertical Response

SEPTEMBER 29, 2024

Securing email marketing consent is essential for compliance with laws and establishing trust with your subscribers. In this article, we’ll explore what email marketing consent entails, the types of consent, and the best ways to obtain it to optimize your marketing strategy.

Email Marketing 52

Email Marketing Law Communications Marketing 52

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

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Neil Patel

AUGUST 9, 2021

Besides performing research and finding the right keywords, you’ll need to ensure your campaign follows marketing laws. Do you know which laws apply to you and which don’t? However, here’s a quick rundown of the most common marketing laws in the U.S. Marketing Laws to Be Aware of and Follow.

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Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Advanced Segmentation Advanced segmentation is an emerging trend in AI-powered email marketing.

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Email Marketing Transform User-Generated Analytics 52

Vertical Response

MARCH 22, 2025

Effective email marketing can significantly boost a Non Profits outreach, engagement, and fundraising efforts. This article will guide you through top strategies to leverage email marketing for your Non Profit Organization. Valuable email content connects with your audience and drives engagement.

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AWeber

JUNE 17, 2024

With an email marketing plan in place, you’ll have a better sense of what to do and who to target. By documenting your email marketing plan, you’re helping everyone on the team stay aligned, marching toward the same goal. Similarly, you shouldn’t begin planning your email marketing strategy without setting goals.

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Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Stay tuned for actionable strategies to boost your ROI and engagement. Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI.

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Email Marketing Transform User-Generated Law 52

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

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Email Marketing Health Marketing Marketers 135

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

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Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. But how do you craft an email that is opened, read, and clicked? Want to know the best part?

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Email Marketing Law Customer Journey Marketing 100

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This can be executed as a “welcome” email. Compliance.

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Email Marketing Management Law Marketing 112

Sachs Marketing Group

JANUARY 30, 2023

The legal industry has been slow to adopt digital marketing strategies compared to other sectors, but the trend is changing rapidly. With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence.

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Law Digital Marketing Whitepaper User-Generated 92

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? You are on the right page, as this digital marketing strategy, widely used in e-commerce, has been widely used by companies in all segments — and has shown good results. Download this post by entering your email below Do not worry, we do not spam.

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Email Marketing Marketing Marketers Inbound Marketing 112

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? It’s SMS marketing—one of the easiest and most effective ways to reach your target audience. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications.

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Litmus

SEPTEMBER 20, 2024

The most frustrating part of email marketing? Putting weeks of planning and effort into an email campaign…only to have it fail to deliver. When we asked email marketers their key priorities for our annual State of Email Survey , monitoring their deliverability rates hit the top five. Surprising, right?

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Email Marketing Law Branding Analytics 106

Scoop.it!

JANUARY 4, 2024

So, you’re hoping to rock the email marketing game, firing off messages left, right, and center. But amidst all the sending, have you ever paused to consider whether your emails are sparking genuine interest? By 2025, the number of emails sent and received around the world each day is projected to skyrocket to 376.4

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Email Marketing Fashion Law Marketing 105

Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

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Email Marketing Whitepaper Law Shipping 105

Litmus

DECEMBER 13, 2024

Make it easy for subscribers to visually verify that the email in their inbox is indeed coming from your brand. Confidently navigate email privacy laws Stay up-to-date on the latest privacy regulations that will keep your email marketing compliant and safeguard your audience trust.

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Vertical Response

JUNE 5, 2023

In today’s world of digital marketing, email marketing has become a crucial tool for businesses of all sizes. With the help of email marketing software, companies can not only promote their products and services but also build strong relationships with their customers.

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Email Marketing Price Marketing Marketers 89

illumin

JANUARY 2, 2025

Key aspects of Martech include data analytics, content management systems, marketing automation tools, CRM systems, SEO tools, media buying tools, and SEM tools. Sustainability Businesses and consumers are now more aligned with sustainable practices and socially conscious choices while charting an advertising or marketing strategy.

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CRM Law Advertising Advertisers 59

Adobe Experience Cloud Blog

MARCH 17, 2014

And yes, as the screenshot below shows, my mother-in-law (Liv) is averaging more weekly steps than I am! That’s why, for example, leaderboards and contests are such an effective tool if you’re marketing on social media. But gamification for its own sake isn’t a winning strategy (pun intended). Email Marketing'

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Transform Law Thought Leadership Health 134

Duct Tape Marketing

OCTOBER 19, 2012

Today’s guests on the Duct Tape Marketing Podcast are DJ Waldow and Jason Falls, co-authors of The Rebel’s Guide to Email Marketing: Grow Your List, Break the Rules, and Win. Below are some examples of the types of common practices you need to test and push in your email marketing efforts. Subject lines.

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Email Marketing Law Marketing Marketers 77

Campaign Monitor

MARCH 3, 2022

Asking if email marketing or SMS marketing is more effective is like asking if lifting weights or cardio is better for fitness. Similar to how weights and cardio serve different aspects of health and fitness, both email and SMS marketing can have a huge impact on marketing efforts but serve different purposes.

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Email Marketing Law Marketing Marketers 68

Duct Tape Marketing

JUNE 1, 2011

While few would argue with the statement above, marketing strategy as a practical tool remains little more than an academic exercise for most businesses. You can’t fake this characteristic but you can move your higher purpose front and center in your marketing strategy.

Marketing Strategy 78

Marketing Strategy Shipping Marketing Marketers 78

Martech

MAY 8, 2025

These enhancements focus on the personalization and modeling components, aiming to improve the execution of marketing strategies using real-time data analysis and automated decision-making. StackAdapt released new email marketing and Data Hub solutions in its advertising platform.

Transform 69

Transform User-Generated Law Communications 69

Duct Tape Marketing

MARCH 17, 2023

How To Scale Your B2B Marketing Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Louis Gudema In this episode of the Duct Tape Marketing Podcast , I interview Louis Gudema. You know how I talk about marketing strategy, strategy before tactics?

Marketing Strategy 97

Marketing Strategy B2C CMO Marketing 97

Exposure Ninja

JUNE 28, 2022

Struggling to find your place in the online law space? This guide covers everything you need to know about creating a digital marketing strategy as a solicitor. A survey from 2020 showed that law firms valued their websites, social media, LinkedIn and email marketing highly as part of their overall marketing strategy.

Digital Marketing 52

Digital Marketing Marketing Strategy Law Marketing 52

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. What happens when marketers lose third-party cookies?

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Law Transform Marketing Mix Marketing Strategy 111

Customers.ai

DECEMBER 30, 2024

Here are the three main reasons website demographic tools are necessary for marketers: 1. Smarter Marketing Strategies When you know your audience, you stop wasting time and money guessing what they want. 5) Reviews: Audience Overlap: Marketers love its ability to find shared audiences with competitors. Rating: (4.4/5)

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Price Analytics eCommerce User-Generated 80

Martech

FEBRUARY 29, 2024

Let’s cover proven strategies for improving the quality and hygiene of your email database from the ground up. This includes adhering to permission-based practices, implementing robust verification methods, encouraging subscriber engagement, and staying compliant with anti-spam laws. Audit your email hygiene.

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Law Health Email Marketing Marketing Strategy 118

Scoop.it!

FEBRUARY 9, 2023

It all starts with identifying your needs and the specific marketing processes where AI might be of service. Always remember that content creation comes in many forms, so AI may be able to help with written content, video content, social media, email marketing, and much more. One of the key uses is, in fact, security.

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Content Marketing Law User-Generated Marketing 116

Martech

JULY 28, 2023

This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR.

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Marketing Automation Platform Law B2C Email Marketing 98

Martech

DECEMBER 5, 2023

Hi Kath , Firstly, congratulations on your remarkable achievements as an International Bestselling Author, Award Winner, and Keynote Speaker, all while leading as CEO of Holistic Email Marketing.* However, we noticed that there might be untapped potential in your email marketing strategy.

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Whitepaper Email Marketing Law Marketing Strategy 115

Vertical Response

FEBRUARY 21, 2022

This means that about half the global population has at least one email address. This fact alone should get you interested in email marketing, but that’s only the tip of the iceberg. With so much competition out there, small businesses can’t afford to ignore marketing opportunities.

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Email Marketing Entertainment Customer loyalty Law 59

Hubspot Marketing

NOVEMBER 22, 2023

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. Step 1: Choose an email newsletter tool.

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Law Key Performance Indicator Email Marketing Entertainment 113