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5 Email Marketing Strategies to Try in 2018

Adobe Experience Cloud Blog

But even with all these channels to choose from, 80% of marketers agree email marketing remains one of the most effective strategies. With marketing automation in place, it’s tempting to “set it and forget it” when it comes to email marketing. Personalized and Segmented Emails.

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What is personalized marketing and how is it used today?

Martech

In this guide to personalized marketing, we’ll dive deep into personalization and its potential to increase customer engagement. We’ll cover: What is personalization? Examples of personalized marketing. Who uses personalization in marketing? How personalization can help marketers.

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The ethics of AI-powered marketing technology

Martech

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

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Why SMS Marketing Should be Part of your Digital Strategy in 2023 & How to Make it Work

Digital Marketer

This is more reason to make SMS marketing part of your digital strategy. Works very well with email marketing. You don’t have to discard email marketing when adding SMS to your digital strategy. As a matter of fact, SMS and email marketing work very well together.

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Visitor Tracking Tools: The 25 Best Solutions for 2025 [Reviewed]

Customers.ai

Test Integrations Like Your Business Depends on It (Because It Does) If your visitor tracking tool doesn’t play well with your CRM, email marketing, or other essential systems, you’re leaving money on the table. Standout Features: Privacy Compliance: Built-in features to help comply with GDPR, HIPAA, and other data protection laws.

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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

AI marketing or artificial intelligence marketing refers to using AI models to improve marketing strategies and campaigns. Generative AI can analyze large amounts of data to identify patterns, predict consumer behavior, personalize content, optimize ad placements, and automate email marketing and customer service tasks.

Transform 103
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AI Marketing — The Complete Guide

Hubspot Marketing

Automated Email Marketing Campaigns Automated email marketing has also been around for years. But AI tools can help produce more engaging email content and learn about your email list behaviors. HubSpot Content Assistant can help you create marketing emails. Email marketing.