Adobe Experience Cloud Blog

AUGUST 19, 2013

for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. Canadian law prohibits senders from emailing anyone who has not explicitly requested that mailing, and Australian and European law require prior-consent. An easy way to opt-out.

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Hubspot Marketing

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

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Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

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Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. An effective email marketing strategy is recognized for its ability to drive conversions.

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Email Marketing Transform User-Generated Law 52

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

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Vertical Response

MAY 24, 2024

Our no-nonsense guide of ‘100 email marketing prompts everyone should know’ delivers just that. From compelling subject lines to irresistible calls to action—every prompt is a click away from upping your email game. But how do you craft an email that is opened, read, and clicked? Want to know the best part?

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Email Marketing Law Customer Journey Marketing 100

Vertical Response

SEPTEMBER 18, 2023

Emails are one of the most commonly used forms of communication, and businesses have been quick to exploit their potential to reach customers and drive sales. However, as the use of email marketing grows, there are laws and regulations in place to govern its use.

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Email Marketing Law Marketing Marketers 100

Sachs Marketing Group

JANUARY 30, 2023

With the increasing competition and the need to reach a wider audience, law firms realize the importance of having a strong online presence. Digital marketing can help law firms reach potential clients, increase brand awareness, and improve their reputation.

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Law Digital Marketing Whitepaper User-Generated 92

Duct Tape Marketing

JULY 29, 2016

Spam Laws, Email Marketing, and Compliance written by Guest Post read more at Duct Tape Marketing. Every year, governments increase restrictions on unsolicited email. With new restrictions also comes harsher penalties when laws are broken. Global SPAM Laws. Netherlands – Online Privacy Law.

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Law Email Marketing Marketing Marketers 53

Vertical Response

JUNE 10, 2024

Email marketing is crucial for businesses, but common email marketing mistakes can severely impact your results. This article explores the top 15 mistakes marketers often make and provides actionable tips to avoid them, helping you boost your campaign’s effectiveness.

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Email Marketing Transform Law Marketing 94

Litmus

DECEMBER 15, 2023

Email marketers don’t wear many hats—they wear them all. We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Here’s why.

Email Marketing 101

Email Marketing Marketing Strategy Marketing Marketers 101

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

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Litmus

DECEMBER 18, 2023

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

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Email Marketing Transform Health Marketing 113

AWeber

JUNE 17, 2024

With an email marketing plan in place, you’ll have a better sense of what to do and who to target. By documenting your email marketing plan, you’re helping everyone on the team stay aligned, marching toward the same goal. Similarly, you shouldn’t begin planning your email marketing strategy without setting goals.

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Email Marketing Marketing Strategy Marketing Marketers 85

Duct Tape Marketing

OCTOBER 19, 2012

Marketing podcast with DJ Waldow and Jason Falls (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen). There are a handful of generally accepted “best practices” when it comes to email. This one is not only common practice, it’s the law.

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Email Marketing Law Marketing Marketers 78

Adobe Experience Cloud Blog

JULY 26, 2016

As a consumer, you have probably received your fair share of spam messages, but as a marketer, you’re probably interested in the dangers that spam and spam laws can pose to your marketing activities and business. It applies to all commercial emails, including business-to-business messages.

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Law Pharmaceutical Thought Leadership Manufacturing 103

Content Marketing Institute

JUNE 28, 2018

A few weeks ago, your inbox was probably stuffed with GDPR emails. These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. I’m not a lawyer.

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Law Copywriting Email Marketing Content Marketing 111

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

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Adobe Experience Cloud Blog

JULY 3, 2012

With the increasing importance of email marketing , spam proofing your content is one of the most important tasks in today’s marketing. One important aspect of compiling effective and professional marketing emails is making sure that your intended audience actually receives your carefully composed marketing material.

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Law Email Marketing Place Customer 115

Neil Patel

NOVEMBER 9, 2020

You don’t have to be an expert in UX (user experience) to understand the importance of Fitts’s law. While seemingly complicated at first glance, one of the fundamental lessons Fitts’s law communicates is that object “weight” (in the visual hierarchy) is a big determinant in what attracts eyes and mouse clicks.

Price 145

Price Law Marketing Marketers 145

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists?

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Email Marketing Law Education Place 111

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Ensure confirmation campaigns are in place.

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Law Customer Journey Email Marketing Place 112

Orbit Media Studios

JULY 13, 2022

It’s regulated by the CAN-SPAM Act, which is a fun backronym for “Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.”. You can read the law here in under five minutes. We all get junk email. 36% of all email is spam. “Perhaps spam is the last frontier of unethical marketing.

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Telemarketing Law Non-Profit Marketing 145

Duct Tape Marketing

JUNE 25, 2019

If you’re just getting into email marketing (or even if you’ve been at it for a while!), While you may be eager to get things up and running, there are some legal guidelines you should know about before undertaking any email marketing. In 2003, President Bush signed the CAN-SPAM Act into law.

Law 78

Law Shipping Email Marketing Advertising 78

Marketing Insider Group

JANUARY 12, 2021

By far, the most personalized channel is email marketing. The emails you send must be relevant and valuable, and you have a lot of control over what and how you send them. Thinking in these terms can help you better map out the content you place in channels so that it feels more personal. Even if you’re only U.S.-based,

Content Marketing 140

Content Marketing Customer eBook Customer Journey 140

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies.

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Law Whitepaper eBook Email Marketing 100

Unbounce

APRIL 21, 2020

The truth is that email is still one of the best ways to reach customers online, especially if you’re a small business. And it delivers some of the best ROI out of all the marketing channels out there. Source: The Emma 2018 Email Marketing Industry Report. Get an Email Marketing Tool. No, thank you.)

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Litmus

SEPTEMBER 26, 2019

With subject lines playing such a crucial role for the success of each email, it’s no surprise that email marketers put significant time and effort into crafting the perfect subject line. They are also the most routinely tested email element, according to our research. to trick subscribers into opening the email.

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Law Promotion Entertainment Place 97

Martech

FEBRUARY 3, 2022

We believe this finding is wrong in law and will have major unintended negative consequences going well beyond the digital advertising industry.”. Yet, they also agreed to working with Belguim’s ADP on an action plan over the next six months that will keep their TCF in place, presumably in some modified form. Why we care.

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Law Advertising Advertisers Communications 101

Campaign Monitor

APRIL 21, 2022

When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. Don’t let your attention to the body of the email come at the expense of important structural elements, like footers, though. What should I put in my email footer? Legally required footer elements.

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Law Energy Place Communications 94

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 122

Law Marketing Marketers User-Generated 122

Duct Tape Marketing

FEBRUARY 14, 2018

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing. Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations.

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Email Marketing Real Estate SEO Marketing 64

Hubspot Marketing

NOVEMBER 22, 2023

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. Step 1: Choose an email newsletter tool.

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Law Key Performance Indicator Email Marketing Entertainment 113

Hubspot Marketing

JULY 10, 2019

But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox. Don't yell at people.

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Law Email Marketing User-Generated Communications 98

Neil Patel

SEPTEMBER 9, 2020

With everyone and their brother-in-law setting up e-commerce businesses and the competition is super stiff. By placing buttons on platforms your target audience frequents, you can encourage them to buy right from that very platform. Boost Your Email Marketing ROI with Buy Now Buttons.

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Shoppers Affiliate Marketing User-Generated Health 136

Hubspot Marketing

JULY 10, 2018

Digital Marketer doesn’t sell -- it gives something valuable away for free. Instead of selling anything, Digital Marketer simply hooks leads through the law of reciprocity, which makes users feel they should return the favor during a later engagement. Custom content influences 61% of consumers ( Dragon Search Marketing ).

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Inbound Marketing User-Generated Whitepaper Email Marketing 145

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. There are even opportunities to collect zero-party data, which is self-reported.

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Law Transform Marketing Mix Marketing Strategy 110