AWeber

JUNE 17, 2024

With an email marketing plan in place, you’ll have a better sense of what to do and who to target. By documenting your email marketing plan, you’re helping everyone on the team stay aligned, marching toward the same goal. Similarly, you shouldn’t begin planning your email marketing strategy without setting goals.

Email Marketing 75

Email Marketing Marketing Strategy Marketers Marketing 75

Hubspot Marketing

DECEMBER 13, 2023

The hospitality industry faces a number of obstacles and opportunities in regard to marketing, with one of the greatest puzzles being email marketing. From budget accommodations offering a port in a storm to luxury hotels offering bucket-list experiences, hotels have a lot to gain by leveraging email marketing successfully.

Email Marketing 99

Email Marketing Marketers Marketing Customer Acquisition 99

Litmus

DECEMBER 18, 2023

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

Email Marketing 114

Email Marketing Transform Health Marketers 114

Hubspot Marketing

JUNE 26, 2018

It’s one of the few marketing channels we can use to build an authentic connection with the humans that keep our businesses alive. Email marketing isn’t spam. Your customers don’t give their information lightly, and — if used right — email marketing can be both a relationship-building and profit-building tool.

Email Marketing 145

Email Marketing Real Estate Marketers Marketing 145

Vertical Response

JUNE 27, 2022

What if your marketing had a huge blind spot and you didn’t even know it? CRM email marketing is one of the best tools used by some of the most successful companies all around the world. So, what is CRM email marketing? What Is CRM Email Marketing? How Does CRM Work With Email?

CRM 52

CRM Email Marketing Transform Law 52

Adobe Experience Cloud Blog

AUGUST 19, 2013

for example, spam can be classified as any email that violates the 2003 CAN-SPAM Act or any other countries’ bulk email laws. Canadian law prohibits senders from emailing anyone who has not explicitly requested that mailing, and Australian and European law require prior-consent. An easy way to opt-out.

Email Marketing 134

Email Marketing Law Thought Leadership Marketers 134

Martech

OCTOBER 16, 2023

We email marketers are always searching for easier ways to do our jobs. Marketing automation gives you a way to have regular emails that focus on predictable behavior so we can send out an email when a customer achieves a goal or reaches a trigger or intent point. That’s because these messages are highly relevant.

eCommerce 134

eCommerce Law Shipping B2C 134

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. There are even opportunities to collect zero-party data, which is self-reported.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Hubspot Marketing

NOVEMBER 22, 2023

Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performing email marketing strategy. Step 1: Choose an email newsletter tool.

Law 109

Law Key Performance Indicator Email Marketing Entertainment 109

Litmus

SEPTEMBER 20, 2022

Email marketing is complex, and with over 300,000 potential renderings for an email, there’s no shortage of factors that can impact how your emails will actually look once they’ve hit your subscriber’s inbox. So: what should email marketers have on their pre-send email checklists?

Email Marketing 112

Email Marketing Law Education Place 112

Customers.ai

OCTOBER 29, 2024

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving.

eCommerce 93

eCommerce Price User-Generated CRM 93

Martech

SEPTEMBER 29, 2023

How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

Law 126

Law Marketers Marketing User-Generated 126

Campaign Monitor

APRIL 21, 2022

When it comes to email marketing, you probably spend most of your time thinking about the message you want to get across. Don’t let your attention to the body of the email come at the expense of important structural elements, like footers, though. What should I put in my email footer? Legally required footer elements.

Law 94

Law Energy Place Communications 94

Martech

FEBRUARY 3, 2022

We believe this finding is wrong in law and will have major unintended negative consequences going well beyond the digital advertising industry.”. Yet, they also agreed to working with Belguim’s ADP on an action plan over the next six months that will keep their TCF in place, presumably in some modified form. Why we care.

Law 102

Law Advertising Advertisers Communications 102

Vertical Response

MARCH 8, 2024

Boost Your Campaigns: 10 Proven Strategies for Improving Email Deliverability in 2024 If you’re tired of emails vanishing into the void or battling bounce rates, you’re in the right place. This article cuts through the noise to directly address improving email deliverability. Ready to elevate your email game?

Email Marketing 94

Email Marketing Communications Law Transform 94

Digital Marketer

DECEMBER 21, 2023

Today, more than 1 billion voice searches take place every month. In 2024, voice search optimization is all set to become a major aspect of digital marketing as more users embrace voice-activated devices. All you need are proper data protection measures in place. So, in short, it enhances overall efficiency.

Law 90

Law Digital Marketing User-Generated Copywriting 90

Customers.ai

OCTOBER 29, 2024

If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, email marketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving.

eCommerce 71

eCommerce Price User-Generated CRM 71

Duct Tape Marketing

JUNE 25, 2019

If you’re just getting into email marketing (or even if you’ve been at it for a while!), While you may be eager to get things up and running, there are some legal guidelines you should know about before undertaking any email marketing. In 2003, President Bush signed the CAN-SPAM Act into law.

Law 78

Law Shipping Email Marketing Advertising 78

Martech

JUNE 6, 2024

We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. How many emails should we send in an onboarding sequence to move new subscribers to convert?

Email Marketing 118

Email Marketing Law Promotion Customer Journey 118

AWeber

JANUARY 4, 2024

Struggling to bring your email ideas to life? You’re not alone, with two in five email marketers admitting they find it hard creating effective content. Email body: Comprising the bulk of your email, these components are your opportunity to build your brand, engage your audience, and drive action. Copy What is it?

Law 64

Law Email Marketing Promotion Copywriting 64

Exposure Ninja

JUNE 28, 2022

Struggling to find your place in the online law space? This guide covers everything you need to know about creating a digital marketing strategy as a solicitor. A survey from 2020 showed that law firms valued their websites, social media, LinkedIn and email marketing highly as part of their overall marketing strategy.

Digital Marketing 52

Digital Marketing Marketing Strategy Law Marketers 52

Hubspot Marketing

OCTOBER 8, 2024

Below, you’ll find several helpful templates to jumpstart your content marketing strategy. Content Marketing Planning Template Download the content mapping template here. You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations.

Content Marketing 85

Content Marketing eBook Marketing Plan Marketers 85

Duct Tape Marketing

FEBRUARY 14, 2018

EMaaS: How Email Marketing Can Be Your Agency’s Most Profitable Service written by John Jantsch read more at Duct Tape Marketing. Meanwhile, small business owners consistently rate email marketing as one of the top three performing channels , and unlike SEO, it’s not a black box and isn’t subject to algorithmic fluctuations.

Email Marketing 60

Email Marketing Real Estate Marketers Marketing 60

Orbit Media Studios

JULY 13, 2022

It’s regulated by the CAN-SPAM Act, which is a fun backronym for “Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003.”. You can read the law here in under five minutes. We all get junk email. 36% of all email is spam. “Perhaps spam is the last frontier of unethical marketing.

Telemarketing 145

Telemarketing Law Non-Profit Marketers 145

Martech

MARCH 25, 2022

You’ve been working in email for 23-plus years, and you’ve seen everything. How can you hate email?” ” I don’t hate email at all. But I hate how many marketers use email. Here are my top five things email marketers need to stop doing and what to do instead. Immediately.

Real Estate 131

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Hubspot Marketing

JULY 10, 2019

But before hitting send, have you considered whether your subscribers will even get the opportunity to read your email? No matter how legitimate of an email marketer you are, there are a host of things you may not even know about that can prevent your email from ever reaching someone's inbox. Don't yell at people.

Law 98

Law Email Marketing User-Generated Communications 98

Neil Patel

NOVEMBER 9, 2020

You don’t have to be an expert in UX (user experience) to understand the importance of Fitts’s law. While seemingly complicated at first glance, one of the fundamental lessons Fitts’s law communicates is that object “weight” (in the visual hierarchy) is a big determinant in what attracts eyes and mouse clicks.

Price 145

Price Law Marketers Marketing 145

Duct Tape Marketing

OCTOBER 19, 2012

Marketing podcast with DJ Waldow and Jason Falls (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen). There are a handful of generally accepted “best practices” when it comes to email. This one is not only common practice, it’s the law.

Email Marketing 71

Email Marketing Law Marketers Marketing 71

Litmus

OCTOBER 24, 2018

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. GDPR has long-term effects that will require fundamental shifts in your email strategies.

Law 101

Law Whitepaper eBook Email Marketing 101

Content Marketing Institute

JUNE 28, 2018

A few weeks ago, your inbox was probably stuffed with GDPR emails. These emails, prompted by the European data protection and privacy law that took effect May 25, asked us to confirm our interest in continuing to receive email from the sender. Many asked us to review and accept new privacy policies. I’m not a lawyer.

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Law Copywriting Email Marketing Content Marketing 100

Hubspot Marketing

FEBRUARY 20, 2024

Usually, when you sign up for an email marketing service , you get a standardized email footer that contains this information by default. What to Put in an Email Footer An email footer might seem like a place to just add an address and an email, but you can use it for much more than that.

Transform 120

Transform Law Energy Email Marketing 120

Duct Tape Marketing

FEBRUARY 11, 2020

The first half of my career was very traditional law practice, big law in New York City, federal government. We are an all-female virtual law firm. I mean the traditional law firm that you used to work for probably had contracts that were basically 100% one-sided to screw anybody who signed it. John Jantsch: So true.

Law 96

Law Non-Profit Place Communications 96

Hubspot Marketing

JUNE 7, 2022

Below, you’ll find several helpful templates to jumpstart your content marketing strategy. Content Marketing Planning Template. You’re aware that you need a content marketing strategy in place to support the success of your inbound marketing and sales organizations. Email Marketing Planning Template.

Content Marketing 145

Content Marketing eBook Marketers Marketing 145

GrowMatik

AUGUST 3, 2021

What are GDPR’s key principles and how do they affect marketing? Lawfulness, fairness and transparency Purpose limitation Data minimization Accuracy Storage limitation Integrity and confidentiality Accountability How does GDPR change marketing activities? GDPR’s emergence marks the end of mass email marketing.

Law 52

Law Marketers Marketing Email Marketing 52

Martech

FEBRUARY 11, 2022

It places a heavy emphasis on tailoring messages to specific individuals or segments of buyers. One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. B2B personalized marketing examples. Click here to download!

Personalized Marketing 121

Personalized Marketing B2C Customer Journey Law 121

Marketing Insider Group

JANUARY 12, 2021

By far, the most personalized channel is email marketing. The emails you send must be relevant and valuable, and you have a lot of control over what and how you send them. Thinking in these terms can help you better map out the content you place in channels so that it feels more personal. Even if you’re only U.S.-based,

Content Marketing 120

Content Marketing Customer eBook Customer Journey 120

AWeber

JUNE 8, 2022

So let's help your self-esteem and your email marketing metrics. We’ll walk through how even the best people can occasionally have their emails end up in the spam folder. Spam is any email sent to someone who did not sign up to receive it. Many emails were sent to the spam folder. Why would anyone do that, right?

Law 114

Law Email Marketing Food User-Generated 114