Martech

DECEMBER 10, 2024

Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Dont wait until January to improve your marketing strategy. The post Start 2025 with smarter, more impactful email marketing appeared first on MarTech.

Email Marketing 115

Email Marketing Marketing Marketers Marketing Strategy 115

Litmus

AUGUST 1, 2024

We’ve put together a comprehensive guide to all the email personalization best practices you need to know, plus a handy-dandy downloadable to use for your team. 5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy.

Email Marketing 102

Email Marketing Customer Journey Marketing Marketers 102

Martech

SEPTEMBER 23, 2024

Prompt: Explain the role of a MarTech Manager. Answer: The role of a marketing technology (martech) manager is pivotal in bridging the gap between marketing and IT within an organization. This position focuses on leveraging technology to enhance marketing efforts and drive business growth.

Management 105

Management CMO Key Performance Indicator Marketing 105

Litmus

SEPTEMBER 25, 2024

Lifecycle email marketing Lifecycle email marketing focuses on how email can support customers at each stage of their journey. Key differences: Uses email as the main communication channel. However, one of the challenges is that 51% of marketers need two weeks or more to create a single email.

Management 95

Management Marketing Marketers CRM 95

Martech

NOVEMBER 11, 2024

Answer: MPM platforms, or marketing performance management platforms, are designed to help marketers optimize their strategies, budget allocation and performance tracking. Anaplan: This platform empowers marketing teams to make strategic plans, optimize budget allocation and enhance spend visibility and performance.

Management 108

Management CMO Marketing Automation Platform Marketing 108

Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Marketing Insider Group

DECEMBER 17, 2024

Customer relationship management (CRM) strategies and systems are excellent tools for modern businesses. This guide outlines how CRM systems empower businesses to manage data effectively while driving business growth. Enhances lead management by automatically scoring and prioritizing opportunities.

CRM 98

CRM Management Customer Analytics 98

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Vertical Response

MARCH 22, 2025

Effective email marketing can significantly boost a Non Profits outreach, engagement, and fundraising efforts. This article will guide you through top strategies to leverage email marketing for your Non Profit Organization. Email marketing also helps build community and foster connections within the nonprofit sector.

Non-Profit 52

Non-Profit Email Marketing Marketing Marketers 52

Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. What is AI Email Marketing? Gone are the days of generic, one-size-fits-all messages.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes. Email marketing ROI refers to the return on investment that businesses achieve from their email marketing efforts.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Vertical Response

SEPTEMBER 29, 2024

Securing email marketing consent is essential for compliance with laws and establishing trust with your subscribers. In this article, we’ll explore what email marketing consent entails, the types of consent, and the best ways to obtain it to optimize your marketing strategy.

Email Marketing 52

Email Marketing Law Communications Marketing 52

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Advanced Segmentation Advanced segmentation is an emerging trend in AI-powered email marketing.

Email Marketing 52

Email Marketing Transform User-Generated Customer loyalty 52

Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

Email Marketing 52

Email Marketing User-Generated Marketing Marketers 52

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. An effective email marketing strategy is recognized for its ability to drive conversions.

Email Marketing 52

Email Marketing Transform User-Generated Law 52

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 135

Email Marketing Health Marketing Marketers 135

Martech

NOVEMBER 20, 2024

Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. Creative power: The same team member can generate assets on the spot for any channel.

Customer 123

Customer Transform Customer loyalty Marketing 123

Martech

NOVEMBER 11, 2024

A martech center of excellence (COE) bridges strategy and execution, turning marketing ideas into powerful customer experiences. Central to this is the execution team — a skilled group that includes UX designers, web experts, email marketers, social media strategists, CRM managers, campaign analysts and operational strategists.

CRM 110

CRM Customer Journey Customer loyalty Management 110

Martech

JANUARY 13, 2025

These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. blocklist providers. Dig deeper: U.S.

Law 124

Law User-Generated Email Marketing Education 124

Scoop.it!

NOVEMBER 7, 2024

That the role of artificial intelligence (AI) in email marketing is expanding beyond simple copywriting to tackle some of the more intricate tasks is no fresh update. As Jaina Mistry , Director of Content and Email Marketing, Litmus notes- “While generative AI is making waves, that’s not the only AI out there.

Fashion 105

Fashion Transform User-Generated Email Marketing 105

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Future-proof your email marketing operations in 2025" addresses these core struggles and provides actionable insights to overcome them. What’s the team culture like?

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Martech

AUGUST 5, 2024

Email marketing: If you have an existing database, consider running a referral campaign, encouraging current contacts to share your content or offerings with their networks. Content marketing Tactic: Create valuable content like blog posts, guides, or infographics that address financial topics relevant to your audience.

Whitepaper 117

Whitepaper User-Generated eBook Analytics 117

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Marketing Insider Group

AUGUST 12, 2024

We also appreciate that OptinMonster integrates seamlessly with a wide range of email marketing services, making it easy to manage and follow up with your leads. Mailchimp for WordPress Mailchimp for WordPress is a powerful plugin that connects your WordPress site with Mailchimp, one of the leading email marketing services.

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Marketing Insider Group

AUGUST 26, 2024

Email Marketing Automation AI marketing automation tools can craft and send personalized emails , ensuring the right message reaches the right customer at the right time. Use APIs and other integration tools to connect AI platforms with your CRM, email marketing, and other marketing tools.

CRM 123

CRM Transform Marketing Marketers 123

Vertical Response

NOVEMBER 10, 2024

Aligning email cadence with the customer purchase cycle ensures appropriate timing and avoids overwhelming subscribers. Different types of emails, like promotional emails and newsletters, may require varying frequencies. Many email marketers prefer a weekly schedule, impacting overall engagement rates.

B2C 99

B2C Marketing Automation Platform Email Marketing Communications 99

Martech

AUGUST 12, 2024

Improving the impact of your email marketing Good data health helps you send more targeted, accurate emails to your contacts and reduces the risk of violating email compliance rules and regulations. This helps you manage transitions in contact engagement.

Health 117

Health CRM Communications User-Generated 117

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. For this prompt, try selecting t he email expert persona. Email: Business email address Sign me up!

Whitepaper 105

Whitepaper Key Performance Indicator Thought Leadership Email Marketing 105

Martech

DECEMBER 27, 2023

While automation can handle repetitive tasks like scheduling emails and managing lists, it should never replace the need for personalized communication. Business email address Subscribe Processing. The post Email marketing 101: The five basics appeared first on MarTech. Get MarTech! In your inbox.

Email Marketing 128

Email Marketing Marketing Marketers CRM 128

SocialPilot

JANUARY 6, 2025

That said, acquiring and managing these reviews isnt easy. Nearly as influential as word-of-mouth marketing, these reviews can instill confidence and trust in prospective clients. However, manual review management is fraught with several challenges. Thats where Google review automation comes in.

CRM 110

CRM Management User-Generated Price 110

Martech

JANUARY 7, 2025

Prompt: List out in top five bullets what a martech manager would contribute for a large event. A martech manager plays a crucial role in the success of large events by leveraging technology to enhance marketing efforts. Technology integration: Oversee the integration of various marketing technologies (e.g.,

Key Performance Indicator 104

Key Performance Indicator Logistics Marketing Marketers 104

Martech

DECEMBER 5, 2024

Most deliverability advice looks only at email list issues and how to design, send and manage your email campaigns. However, not all deliverability problems are solved by removing inactive subscribers and spam complainers, or tunin up your email coding to avoid triggering a spam filter.

User-Generated 117

User-Generated Promotion Customer Journey Email Marketing 117

illumin

JUNE 20, 2024

First-party data is an excellent way to understand customers and is a perfect addition to any email marketing campaign. User data can be collected alongside email list signups and then emails sent to users provide a perfect opportunity to gather information and feedback. Flexibility lets marketers adapt.

Email Marketing 110

Email Marketing Marketing Marketers Retail 110

The Marketing Operations Leader

MARCH 3, 2025

Join us on Thursday, March 6, at 2 PM ET for an exclusive encore webinar featuring Stephen Cave, Product Manager at World Vision Canada, and Rohan Bhatt, Senior Product Marketing Manager at Adobe. And FYI, email might be one of those channels! How fast do deals move through your pipeline? Rasul Musayev Read more

Transform 130

Transform Customer Acquisition Finance Marketing 130

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. We email marketers must explore how the current toolset can help us achieve our goals in the business. Dig deeper: 3 ways email marketers should actually use AI 2.

Email Marketing 134

Email Marketing Marketing Marketers Marketing Plan 134