Remove Email Marketing Remove Management Remove Succession Management
article thumbnail

How email marketing is changing and what marketers should do about it

Martech

Kim Davis, editorial director of MarTech, interviewed email marketing professionals at our recent MarTech conference, discussing important changes to our Email Marketing Periodic Table, and, the industry as a whole. Image: MarTech Email Marketing Periodic Table. Focus on infrastructure. “It

article thumbnail

What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. It’s a tall order, and you want the very best.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 16 Best HubSpot Updates from February 2025

Martech

How it helps you Sales managers can now forecast revenue more accurately without custom objects or third-party tools. How it helps you Sales Managers no longer need to spend hours analyzing data manually. Let’s take a look at the biggest HubSpot updates for February 2025.

CRM 92
article thumbnail

[AEMKT 201] Get Agile with Litmus: Webinar Recording + Q&A

Litmus

In this webinar, Jonathan Harrell (Customer Success Manager at Litmus) and I talked about agile marketing and shared five ways you can use Litmus to speed up your whole email workflow. If you normally code your emails in tables, then wrap your Snippets in tables. Didn’t make the live webinar?

Analytics 110
article thumbnail

Litmus Live 2021 Speaker: Meet Lyla Rozelle—With Email & In-app Messaging Best Practices

Litmus

Litmus Live —THE conference for email marketers—is almost here! This October 26th-27th, you’ll get how-tos, tips, and advice from marketing leaders and email marketing experts like Lyla Rozelle. Senior Growth Manager, Appcues. What’s your email marketing origin story? Lyla Rozelle.

article thumbnail

A marketer’s 2022 guide to Marketo: What it does today

Martech

Supported sales engagements and channels include email, phone, sales and marketing nurture campaigns, preloaded email templates, suggested email categories, cross-channel personalization. Lead management. Marketers can prioritize the best leads with quality and urgency ratings. Collaboration.

article thumbnail

The Real Story on MarTech: Is platforms vs. products replacing suites vs. best of breed?

Martech

Do you really need yet another email marketing subsystem in that nifty customer success management platform you’re looking to license? When evaluating platform vendors, be wary of case studies, which typically conceal how much development work and fragile custom code went into the implementation.

Product 108