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Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)

Adobe Experience Cloud Blog

Email marketing is like an old friend. Even with the emergence of more exciting engagement tactics, email marketing has remained a key method for reaching your audience. In fact, nearly 70% of people between the ages of 18 and 34 prefer companies communicate with them through email, according to MarketingSherpa research.

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How to START building a modern digital marketing plan

Search Engine Land

While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” Here, you’ll define the aspects needed to manage and measure the successes and provide accountability for the plan.

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How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

How will you manage content creation and publication? Today's content strategies prevent clutter by managing content from a topic standpoint — as explained in the video above. Know your goals before you begin planning, and you'll have an easier time determining what's best for your strategy. Choose a content management system.

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Litmus Live 2023 Recap: Let’s Talk Highlights

Litmus

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! days of this extraordinary email extravaganza. Now that’s a win for the email marketing history books. No worries! Come along with us as we reminisce on all the highlights of Litmus Live 2023!