Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 115

Email Marketing Manufacturing User-Generated Marketing 115

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Answering “What is BTL marketing?” Below the line marketing got its start in the 1950s. Great question!

Direct Mail 119

Direct Mail Marketing Marketers Email Marketing 119

Marketing Insider Group

AUGUST 26, 2024

In a competitive and rapidly changing space, this tactic is not only valuable for navigating market shifts but also for improving brand awareness, complying with stringent regulatory updates, and overcoming supply chain complexities. Nurture & Convert Your Leads Transform initial awareness into genuine interest and action.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Businesses Grow

SEPTEMBER 23, 2024

Put your marketing ego aside. They can out-market you, but you can out-manufacture them. Now any business can build automated customer experiences, email marketing workflows, and landing pages that guide your customer to your main message. And here’s the lesson for the mega-brands.

Manufacturing 69

Manufacturing Influencer Marketing Energy Marketing 69

Marketing Insider Group

AUGUST 4, 2020

What do Francis Bacon and Japanese manufacturers have in common? PDCA (plan-do-check-act) was initially introduced as a quality control system in manufacturing during the 1940s in Japan. These benefits extend to the management of marketing projects in a big way. Plan-do-check-act in Agile Marketing.

Manufacturing 145

Manufacturing Marketing Marketers Transform 145

Hubspot Marketing

OCTOBER 12, 2022

Manufacturing also saw an 8% YoY dip with a 4% QoQ drop, hinting that business-facing companies might be struggling more with seasonality and traffic growth in current times. Manufacturing. -4%. Manufacturing. +6%. And, in the summer months, we saw email marketing benefit from fewer email sends. 3,404. . +8%.

Manufacturing 143

Manufacturing Health B2C Transform 143

Martech

OCTOBER 17, 2023

Think user/customer data, such as attributes collected via campaigns and/or behaviors from email marketing or app usage.) Dig deeper: Product-led growth: 3 important lessons from the front line Growth loops in marketing: An example Most of my professional experience has been in B2B2C companies.

Manufacturing 130

Manufacturing Customer Acquisition Retail User-Generated 130

SMEI

DECEMBER 20, 2022

This can be done through email marketing campaigns or on e-commerce websites through features like “customers who viewed this item also viewed…” Targeted advertising: AI can be used to analyze a customer’s data and behavior to identify the most relevant and effective ads to show them.

Transform 61

Transform Marketing Marketers Manufacturing 61

Tiecas

JUNE 17, 2024

Account Based Marketing (ABM) is a strategic alternative to the Approved Vendor List (AVL) that manufacturers have traditionally used. While Approved Vendor Lists (AVLs) can be valuable for some manufacturers, they often prioritize cost savings and compliance over fostering innovation and building personalized solutions.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketing 52

Tiecas

OCTOBER 30, 2023

Do you believe that industrial email marketing for manufacturers is outdated and ineffective? While it’s true that open and click-through rates have seen a downward trend over the years, email marketing continues to be among the highest-performing industrial marketing strategies. Think again!

Email Marketing 52

Email Marketing Manufacturing Whitepaper Transform 52

Hubspot Marketing

DECEMBER 13, 2022

Manufacturing as well as Trade, Transportation & Utilities (which includes the retail industry) lead the pack with 6.3% Manufacturing. Email Opens Hold Steady Despite More Sends. While most email marketers expect to see email engagement drop as the holidays begin in November, there was only a 1.3%

Branding 135

Branding Manufacturing Health Retail 135

Marketing Insider Group

APRIL 20, 2020

An email newsletter works equally well for B2C companies as well as B2B businesses. Statistics show that email marketing yields a whopping 4,400 percent ROI, yielding $44 for every dollar spent.

Whitepaper 145

Whitepaper Pharmaceutical Manufacturing B2C 145

Industrial Marketer

JANUARY 20, 2023

Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business.

Manufacturing 52

Manufacturing Digital Marketing Marketing Strategy Marketing 52

Hubspot Marketing

AUGUST 10, 2022

Two common areas businesses gain conversions and contacts from are their website and email marketing strategies. If you're a marketer in one of these spaces, it's important to continue aiming for the highest traffic possible, while still taking dips during the summer with a grain of salt. Email Engagement Data Trends.

Manufacturing 108

Manufacturing Health Education Market Trends 108

Adobe Experience Cloud Blog

DECEMBER 22, 2014

This quote from an Ocean Spray blog ( insidethecranberry.com ) post states their dedication, out in the open for everyone to see: “At Ocean Spray we are committed to continuing to improve our capabilities; receiving and storing fruit, manufacturing, and distributing products and building an enduring relationship with consumers.”

Customer 134

Customer Thought Leadership Manufacturing eBook 134

Martech

FEBRUARY 25, 2022

B2B and B2C upper mid-market and enterprise marketing teams, supporting retailers, banks, insurance, e-commerce, education, travel, hospitality, media, manufacturing and entertainment. Users can import data, build segments and triggers, and create relevant marketing campaigns that engage customers on their favorite channels.

Marketing Automation Platform 121

Marketing Automation Platform Manufacturing CRM B2C 121

Martech

JUNE 13, 2024

4 confessions from email jail 1. Buying a list While purchasing a list for email marketing is technically not against the law in the United States, it violates many email practices, such as permission and consent. The confession As an avid golfer, I was excited to work with a well-known golf equipment manufacturer.

Law 123

Law Retail Email Marketing Thought Leadership 123

AWeber

NOVEMBER 7, 2023

Best Etsy Seller tools Here are our picks for the top Etsy Seller tools to help you automate, market, and elevate your store and its products. Best Etsy email marketing tool: AWeber Wouldn’t it be nice to email market like a pro without any prior experience? Ready, set, automate? No problem!

Price 116

Price Manufacturing Shipping Social Media Marketing 116

Rock Content

MAY 5, 2020

Content Marketing has evolved from being just blog posts and editorial strategies. It’s a holistic approach that provides a complete content experience and relies on a broad range of Digital Marketing tactics such as email marketing , social media, SEO , interactive content, and paid media to keep and enhance engagement with customers.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

DECEMBER 5, 2023

Dig deeper: 3 ways email marketers should actually use AI The global development of these tools shows the desire for solutions that natively understand the place they are being used. Next up was the U.K. at 5.7%, but third place was a big surprise: Iceland — with a population of 373,000 — launched 4.6% of all AI martech tools.

Manufacturing 136

Manufacturing Marketing Marketers User-Generated 136

Lynton Web

JANUARY 29, 2025

We recently worked with a leading door manufacturer , Therma-Tru, to turn its loyalty program into a digital experience with HubSpot. When developed with the right strategy, these programs can deepen connections, incentivize performance, and create a strong ecosystem where you and your partners thrive.

Transform 52

Transform Key Performance Indicator Manufacturing Communications 52

Litmus

JANUARY 8, 2019

On device screens, DPI refers to the number of pixels a manufacturer can fit into an inch of screen. While ‘Retina display’ is an Apple brand name, the term ‘retina’ is often used to describe high-DPI displays from other manufacturers. As marketers, it’s our job to present our brands in the best light possible. Good question!

Manufacturing 89

Manufacturing Email Marketing Branding Marketing 89

Litmus

MAY 18, 2020

Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing. See the full email here.

Fashion 114

Fashion Manufacturing Retail Education 114

Neil Patel

SEPTEMBER 14, 2020

They also offer specialized solutions for 14 different industries, including: Financial services Healthcare Manufacturing Consumer goods Energy Communications Nonprofits. Marketing Creatio gives enterprise businesses everything they need to streamline their multichannel marketing campaigns and manage incoming leads.

CRM 144

CRM Price Manufacturing eCommerce 144

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 125

B2C Marketing Automation Platform Gen Z Whitepaper 125

Adobe Experience Cloud Blog

DECEMBER 9, 2014

What marketers have to understand is that mass marketing was a brilliant and important way of supporting mass manufacturing. For 100 years mass marketing sat right next to mass manufacturing. Mass manufacturing is over and mass marketing is over. But now it’s over. It is just over.

CMO 134

CMO Manufacturing Transform Marketing 134

Sprout Social

SEPTEMBER 12, 2022

Stand-out services: Social Media Management, Paid Social, Consulting/Strategy, Content Marketing, Email Marketing, Lead Generation, Recruitment Marketing. Industries served: Marketing & Advertising, Nonprofits, Transportation. Pinckney Marketing. Industries served: Marketing & Advertising.

Management 98

Management Real Estate Branding Food 98

Marketing Insider Group

JUNE 2, 2010

Manufacturers have parts suppliers and wholesalers and retailers that sit on either side of their supply chain. Are yoy selling to hammock manufacturers, then sales may say you need content on hammocks.com. Aside from the obvious issues in mistakes #1 and #2, our customers’ ecosystems our larger than our targets.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Martech

AUGUST 2, 2021

Kanban originated in Japanese culture and was used as a way to improve productivity of car manufacturing at Toyota. A marketing team I was helping was frustrated at how long it was taking to get an email marketing message from conception to execution.

Manufacturing 116

Manufacturing Copywriting Email Marketing Place 116

Adobe Experience Cloud Blog

SEPTEMBER 26, 2017

Imagine you’re a manufacturing company who makes anti-gravity iPhone cases for a rapidly expanding eCommerce business. It’s also consistent across your other pages and on social media and email marketing campaigns. Start by discussing top-of-mind concerns and pain points that your potential customer is aware of.

Customer Journey 134

Customer Journey Customer Non-Profit eCommerce 134

Martech

JANUARY 13, 2022

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. An annual contract is required.

Marketing Automation Platform 127

Marketing Automation Platform CRM Direct Mail Price 127

Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. It’ll affect everything from email analytics and deliverability to email strategy and design in a significant way. Get insights ?.

Key Performance Indicator 97

Key Performance Indicator Manufacturing User-Generated Analytics 97

Businesses Grow

AUGUST 9, 2023

Like nearly every other digital marketer on the planet, I was obsessed with web traffic. You have to understand that I come from a manufacturing background. When there is variability in a manufacturing process, we wanted to know WHY. And it drove me NUTS! We wanted to hunt down the root cause and improve it.

Transform 98

Transform Shipping Manufacturing Digital Marketing 98

Marketing Insider Group

AUGUST 5, 2020

Our more modern understanding of digital automation really started in the 1980s when engineers started to look for ways to automated the entire manufacturing process. Email marketing. In fact, the earliest examples of automation can be traced back over 2,000 years when the Chinese developed trip hammers powered by flowing water.

Digital Marketing 111

Digital Marketing Manufacturing Marketing Marketers 111

Hubspot Marketing

DECEMBER 1, 2023

Use icons for supporting links where you don’t want to use excessive text or in your email signature. In email marketing, having undersized icons might lead customers to overlook key offers or information,” Knight says. But make sure you add icons the right way. Maintain the right size. Image Source 6. Image Source 7.

eCommerce 130

eCommerce Marketing Marketers Manufacturing 130

Neil Patel

DECEMBER 21, 2020

While you could just go with the original, manufacturer-supplied descriptions, they’ll lack originality, which isn’t great for SEO. You copy and paste your email marketing content Automizy will take your text and analyze it Then, it generates a set of subject lines based on your copy.

Digital Marketing 144

Digital Marketing Transform Customer loyalty User-Generated 144