Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 115

Email Marketing Manufacturing User-Generated Marketing 115

Marketing Insider Group

JUNE 2, 2010

Manufacturers have parts suppliers and wholesalers and retailers that sit on either side of their supply chain. Are yoy selling to hammock manufacturers, then sales may say you need content on hammocks.com. Aside from the obvious issues in mistakes #1 and #2, our customers’ ecosystems our larger than our targets.

Content Marketing 91

Content Marketing Manufacturing Inbound Marketing Telemarketing 91

Rock Content

APRIL 28, 2023

The roots of modern marketing can be traced back to 1964 when Neil Borden, from Harvard Business School, wrote about the 12-component marketing mix. Neil attempted to define the main tasks undertaken by those working in a marketing capacity. Will you use email marketing? Will you blog?

Outbound Marketing 85

Outbound Marketing Inbound Marketing Price Promotion 85

CXL

JULY 21, 2022

Look at traffic, engagement, and conversions to determine which channels to add to your marketing mix. These were supported by email marketing and digital display ad campaigns to increase awareness. This requires qualitative research to find the why behind the who and the what to craft compelling messaging.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Power Digital Marketing

NOVEMBER 30, 2022

The classic advertising “Four P” marketing mix (Product, Price, Place and Promotion) have been part of a solid retail marketing strategy since the mid-20th century. Most consumers call it texting, but most marketers call it SMS—whatever the name, this marketing channel has a 98% open rate.

Retail 52

Retail Gen Z Marketing Marketers 52

Marketing Insider Group

SEPTEMBER 30, 2010

Keith Denton which made reference to an old joke about “marketing thinking up a product then throwing it over the wall to engineering who in turn would come up with a design and toss it over the organizational wall to manufacturing. Funny, but too often times true.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96