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In April 2024, HubSpot asked 537 emailmarketers across industries in the U.S. if emailmarketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached emailmarketing with a blend of both perspectives.
When you blog, you’ll get 97 percent more links to your website, marketing news site Business2Community points out. And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outboundmarketing methods.
Neil attempted to define the main tasks undertaken by those working in a marketing capacity. At the time, marketing was still in its infancy, and most theories concerned manufacturing physical products. Will you use emailmarketing? These activities fall under promotion and form part of any marketing strategy.
Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outboundmarketing, which is more traditional. Optinmonster; Marketing Land). EmailMarketing Statistics. Optinmonster).
Email newsletters One unique benefit of emailmarketing is that your message lands directly in your customer’s inbox. This way, you’re sure they have received your email, which is a great way to foster a relationship 1:1. The best testimonials serve as your greatest marketing assets.
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