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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Manufacturers have parts suppliers and wholesalers and retailers that sit on either side of their supply chain. Are yoy selling to hammock manufacturers, then sales may say you need content on hammocks.com. Aside from the obvious issues in mistakes #1 and #2, our customers’ ecosystems our larger than our targets.

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How To Align Marketing With Sales

Marketing Insider Group

Keith Denton which made reference to an old joke about “marketing thinking up a product then throwing it over the wall to engineering who in turn would come up with a design and toss it over the organizational wall to manufacturing. Funny, but too often times true.

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B2B Cold Calling Ultimate Guide: Definition, Tips, Examples

Lusha

Features : Look for features that support your cold-calling process, such as call tracking, lead scoring, and email integration. Integrations : Ensure that the CRM integrates well with other tools you use, such as your email marketing platform and sales software. Be aware of these rules to avoid annoying or upsetting prospects.

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