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How to edge out your competition with market research

Sprout Social

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

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What's Below the Line Marketing Anyway? I Dove Deep Into BTL Marketing to Find Out

Hubspot Marketing

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. I’ve seen marketing teams run with generic copy from other campaigns and call it a day. What scares them away?

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Marketing Strategy: 13 Steps To A Perfect Marketing Strategy 

SMEI

Developing a buyer persona is an important part of your target market research. A buyer persona is a fictional representation of your target audience. Creating buyer personas in your marketing plan can help you to better understand your target audience and create marketing materials that appeal to them.

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5 Effective Email Marketing Strategies To Drive More Sales

OnPassive Marketing

Email marketing is one of the most cost-effective ways to get your message out there, but it can be hard to find the time to develop a cohesive email marketing strategy that will drive sales. The Five Most Effective Email Marketing Strategies. The Five Most Effective Email Marketing Strategies.

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Total Addressable Market (TAM): What It Is & How You Can Calculate It

Hubspot Marketing

In college, I interned at a MarTech company that sold email marketing optimization software. With their software, brands could finally gain visibility into their email program’s deliverability rate or inbox placement, which almost all email marketing software, like MailChimp and Constant Contact, can’t do.

Marketing 145
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How to Build a Market Development Strategy [Free Planning Templates]

Hubspot Marketing

Think of a jeans company that starts to design shirts and jackets – this company might have tapped out their market's interest in jeans, but those same customers might be willing to also buy clothing other than jeans from this company. Research Your Market. Featured Tool: HubSpot Market Research Kit.

Marketing 145
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Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

Crafting personalized marketing messages and utilizing various channels, such as social media, email, and SEO, are key for engaging and building relationships with target audiences, informed by insights from market research, social media analytics, and continuous feedback.

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