Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. That's right, duct Tape Marketing podcast listeners who sign up via that link.

CMO 88

CMO Customer Journey Transform User-Generated 88

CXL

MAY 27, 2022

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

Management 79

Management User-Generated Inbound Marketing CRM 79

Duct Tape Marketing

AUGUST 22, 2024

Industry Knowledge: A fractional CMO needs a broad understanding of various industries and extensive marketing experience. This knowledge allows them to tailor strategies that resonate with different market segments. That's right, duct Tape Marketing podcast listeners who sign up via that link.

CMO 73

CMO Customer Journey Transform User-Generated 73

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Create email list segments based on actions. people open emails from our businesses. We simply increased the number of our segments for clicks.

Marketing 108

Marketing Marketers CRM Law 108

Unbounce

OCTOBER 20, 2023

Segment your customers and traffic sources If you have different types of customers, build a landing page for each segment and drive traffic via separate sources. This will allow you to measure your most effective market segmentation. If this is the case, ensure your tracking can handle these complexities.

Whitepaper 105

Whitepaper eBook Promotion Communications 105