Martech

SEPTEMBER 13, 2024

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

Email Marketing 137

Email Marketing Marketers Marketing Promotion 137

Martech

AUGUST 1, 2024

It is 2024, and we’ve all heard how AI can improve our email marketing efforts. With each new AI tool for email marketers, it is crucial the content and campaigns created with them maintain a personal touch and not diminish the brand experience. Fully written email campaigns. We get it, FNAME.

Email Marketing 136

Email Marketing Food Marketers Marketing 136

Social Media Examiner

MARCH 7, 2024

Wondering if your email marketing needs an upgrade? In this article, we’ll explore the latest email marketing best practices based on 6 billion emails sent annually. Why Should Marketers Focus on Email Marketing? Email marketing is far from dead. Curious what works in 2024?

Email Marketing 138

Email Marketing Marketers Marketing Digital Marketing 138

Aspiration Marketing

JUNE 18, 2024

Building trust with your audience is critical to successful email marketing. This guide explores the CAN-SPAM Act, a set of regulations designed to keep your emails out of the spam folder and in your customers' inboxes. Learn the essential requirements for compliant email marketing!

Email Marketing 147

Email Marketing Marketers Marketing Customer 147

Martech

JULY 18, 2024

“How are summer vacations like email marketing?” Whatever the reason, it leads to burnout, distrust and a team that spends more time putting out fires than creating great email marketing that benefits the company. Dig deeper: Email marketers: What’s on your vacation to-do list?

Email Marketing 122

Email Marketing Logistics Marketers Marketing 122

Martech

NOVEMBER 15, 2024

Dig deeper: 6 tips for creating a winning email marketing calendar 3. For now, the most important point for all marketers, regardless of channel, is to stay organized. It’s one of the things that make me an effective marketer and executive. It upped my perception of who they were in the organization. Processing.

Email Marketing 136

Email Marketing Retail Marketers Marketing 136

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. This guide will walk you through the steps to set up a CRM email marketing system that generates results. Integrated CRM campaigns improve tracking and analytics.

CRM 108

CRM Email Marketing Analytics Marketers 108

CopyBlogger

APRIL 11, 2024

Email marketing is one of the most popular marketing channels because it’s relatively easy to use, highly effective, and cheap. Continue Reading The post The Ultimate Guide To Email Marketing appeared first on Copyblogger.

Email Marketing 128

Email Marketing Marketers Marketing 128

Social Media Examiner

AUGUST 15, 2024

In this article, you'll discover a seven-step email welcome sequence that results in more engagement and sales. Why Email Marketing Welcome Sequences Matter Email marketing campaigns remain one of the most effective ways to nurture leads and drive sales.

Email Marketing 130

Email Marketing Marketers Marketing Social Media Marketing 130

Martech

DECEMBER 10, 2024

Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Dont wait until January to improve your marketing strategy. The post Start 2025 with smarter, more impactful email marketing appeared first on MarTech.

Email Marketing 124

Email Marketing Marketers Marketing Marketing Strategy 124

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 135

Email Marketing Health Marketers Marketing 135

Martech

NOVEMBER 8, 2024

Email marketers are going to have their hands full in 2025. Apple’s iOS 18 is going to change the way a significant portion of the email audience receives its messages. Email restrictions from Google and Yahoo will enter year No. The topics discussed include: 3:18: What keeps Jeanne excited about email marketing?

Gen Z 131

Gen Z Email Marketing Marketers Marketing 131

Martech

DECEMBER 27, 2023

Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. It both enhances the human touch and positively influences email deliverability algorithms. Business email address Subscribe Processing. No wonder many companies go for automation.

Email Marketing 135

Email Marketing Marketers Marketing CRM 135

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. It’s not a fad.

Email Marketing 138

Email Marketing Marketers Marketing Marketing Plan 138

Martech

APRIL 8, 2024

From the moment someone first encounters your brand to the ongoing relationship that follows a purchase, email is the connective tissue that binds these interactions together — if you’re using it correctly. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

Email Marketing 136

Email Marketing Customer Customer Journey eBook 136

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Email Marketing 133

Email Marketing Marketers Marketing Marketing Strategy 133

Aspiration Marketing

JUNE 19, 2024

This guide explores the difference between "opt-in" and "double opt-in" for email subscriptions. We'll compare the advantages and disadvantages of each approach to help you decide which method best suits your marketing goals. By the end, you'll be equipped to build a high-quality email list that drives engagement and conversions.

Email Marketing 172

Email Marketing Marketers Marketing 172

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 125

Email Marketing Inbound Marketing Shoppers Marketers 125

Martech

FEBRUARY 20, 2024

3 ways to manage and prevent email mistakes Mistakes happen, not because digital marketers are careless or incompetent but because we’re all moving fast. The problem with slowing down in email marketing is that it doesn’t come naturally. Dig deeper: 8 major email marketing mistakes and how to avoid them 2.

Email Marketing 133

Email Marketing Direct Mail Retail Marketers 133

Vertical Response

SEPTEMBER 1, 2024

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

Email Marketing 93

Email Marketing Marketing Strategy Marketers Marketing 93

Litmus

AUGUST 1, 2024

Email personalization is consistently one of the biggest priorities for marketers—but it’s also one of the things that’s making them tear their hair out. But only 3% of marketers use live or real-time dynamic content, which is the key to unlocking the true benefits of email personalization. They actually drive results.

Email Marketing 103

Email Marketing Customer Journey Marketers Marketing 103

Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. This blog aims to provide actionable tips on improving email marketing.

Email Marketing 89

Email Marketing Marketers Marketing Transform 89

Martech

NOVEMBER 18, 2024

Many marketing teams are missing out because they think that conversion rate is just one metric. Conversion rate (CR) is the Swiss army knife of metrics, one which can morph and change to measure a variety of different elements of your marketing program. Email: Business email address Sign me up! Bottom line? Processing.

Email Marketing 124

Email Marketing Key Performance Indicator Marketers Marketing 124

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 105

Email Marketing eCommerce Shipping Analytics 105

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Key Takeaways Crafting eye-catching subject lines, personalized content, and a sense of urgency can significantly enhance email open rates and engagement. Visual Storytelling Visual storytelling is a powerful tool in email marketing.

Email Marketing 86

Email Marketing Marketers Marketing User-Generated 86

Buffer Marketing

JANUARY 19, 2024

From the moment I started my company, Motif Skincare , I knew I was entering a crowded market with high customer acquisition costs. This isn’t to say I don’t do any top-of-the-funnel marketing.   Brand emails can feel so impersonal these days, but I think someone signing up for your email list is an intimate thing.

Email Marketing 132

Email Marketing Customer Acquisition PR Health 132

Martech

DECEMBER 17, 2024

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. Game changers: AI and inbox tabs iOS 18 will impact email marketing strategies via two AI-driven features in Apple Mail.

Email Marketing 66

Email Marketing Copywriting User-Generated Promotion 66

Practical eCommerce - Marketing

DECEMBER 15, 2024

Competitive email monitoring requires little more than the Zapier email parser and ChatGPT. The post How to Monitor Competitors’ Email Marketing appeared first on Practical Ecommerce.

Email Marketing 72

Email Marketing eCommerce Marketers Marketing 72

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 65

Email Marketing User-Generated Key Performance Indicator Marketers 65

Aspiration Marketing

OCTOBER 19, 2023

In the fast-paced world of email marketing, achieving successful email deliverability is paramount. To help you make the most of your email marketing efforts, we'll dive into the fundamentals of email deliverability and its core components: DMARC, DKIM, and SPF.

Email Marketing 270

Email Marketing Marketing Marketers Digital Marketing 270

Content Marketing Institute

AUGUST 29, 2024

Learn how to get noticed and get your emails opened, read, and clicked with this great advice from the experts presenting at Content Marketing World. Your audience’s inboxes are a crowded but extremely valuable space.

Email Marketing 128

Email Marketing Marketers Marketing Content Marketing 128

SMEI

DECEMBER 20, 2022

As we approach the end of 2022 and look towards 2023, it’s clear that the world of marketing is constantly evolving. Here are a few significant aspects of marketing that will be advancing in 2023. This is especially true for marketing, as digital channels and tools have become central to reaching and engaging customers.

Transform 51

Transform Marketers Marketing Manufacturing 51

Martech

DECEMBER 12, 2024

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. As with email marketing, the more legitimate SMS subscribers you have, the better.

Law 115

Law Marketers Marketing Email Marketing 115

Zumvu

NOVEMBER 12, 2024

Did you know that 89% of B2B marketers say email is their most effective channel for content distribution? Yet, in the high-stakes world of supply chain and logistics, many still need to utilize this powerful tool.

Logistics 98

Logistics Email Marketing Marketing Strategy Marketers 98

Jeff Bullas

FEBRUARY 13, 2023

This comprehensive guide will teach you everything you need to know about how to build a social media marketing strategy that delivers value to your audience and helps your business grow. Table of contents The importance of social media for business But what is Social Media Marketing? What are the benefits of Social Media Marketing?

Social Media Marketing 306

Social Media Marketing Marketers Marketing User-Generated 306

Martech

OCTOBER 18, 2024

How is your marketing team using generative AI? Here are the results of a poll I did earlier this year: While this poll focused on email marketing professionals, the results align with trends across the broader marketing landscape. But from my experience, copywriting isn’t the most effective use of generative AI.

Copywriting 136

Copywriting Entertainment Marketers Marketing 136

Vertical Response

DECEMBER 21, 2024

Conversion in email marketing means turning email recipients into paying customers. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Understand Your Target Audience High-quality customer data is the bedrock of effective email marketing campaigns.

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