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Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business

Adobe Experience Cloud Blog

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

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What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts

Marketing Insider Group

They assist with improving personalization, executing email marketing, social media publishing, and more. They automate tasks that don’t need human intervention. They are quickly gaining in adoption, with 75% of all companies using marketing automation tools , according to a 2019 State of Automation survey.

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A Tale of Marketing Halloween Horrors

Adobe Experience Cloud Blog

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. It had been a busy year, with tons of planning sessions for this one campaign. For the love of marketing, we must bring this to life!

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How to choose a content marketing automation platform

Welcome Software

Recently, AI has taken significant steps forward in Natural Language Processing (NLP) , which makes AI chatbots a powerful way to connect with users on social media platforms (as well as on your platform). Automation revolutionizes email marketing by automatically sending emails.

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How to choose a content marketing automation platform

Welcome Software

Recently, AI has taken significant steps forward in Natural Language Processing (NLP) , which makes AI chatbots a powerful way to connect with users on social media platforms (as well as on your platform). Email marketing. Automation revolutionizes email marketing by automatically sending emails.

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Topical Map for Digital Marketing Niches

Calvyn Lee Blog

For example, in digital marketing, core topics might include SEO, content marketing, social media marketing, email marketing, etc. Identify Core Topics: List the primary topics within your niche that you want your website to cover.

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Marketing Automation for Small Business

Duct Tape Marketing

As businesses realize they need get on board with web marketing strategies, they typically “bolt on” solutions. They open up a Twitter or Facebook account, dabble in LinkedIn groups or do an email shot using a free cloud-based email marketing solution. Marketing automation assists in a number of ways.