Email Marketing Marketing Automation Platform Performance Marketing 
Martech
FEBRUARY 3, 2022
Marketing automation platforms are a critical part of the martech ecosystem for many businesses, offering many benefits by streamlining manual B2B marketing tasks, including lead management, email campaign development and landing page creation. What kind of marketing automation platform do we need?
Martech
JULY 30, 2024
However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JUNE 3, 2022
Despite being so well-established, email marketing continues to attract more investment. Global spending on email software is expected to climb from $4.5 Email growth continues to chug along because it delivers consistent and impressive results. The latest generation of email technology. billion in 2020 to $14.9
Martech
FEBRUARY 10, 2025
While the sales team is the primary user of these tools, connecting marketing to how theyre used, tracked and optimized can lead to even better outcomes. Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply.
Martech
APRIL 21, 2023
Key benefits of marketing automation How marketing automation works Marketing automation best practices Popular marketing automation vendors Resources for learning more What is marketing automation and why is it important? Need help choosing a marketing automation platform ?
Welcome Software
DECEMBER 5, 2022
Recently, AI has taken significant steps forward in Natural Language Processing (NLP) , which makes AI chatbots a powerful way to connect with users on social media platforms (as well as on your platform). Automation revolutionizes email marketing by automatically sending emails.
Welcome Software
DECEMBER 5, 2022
Recently, AI has taken significant steps forward in Natural Language Processing (NLP) , which makes AI chatbots a powerful way to connect with users on social media platforms (as well as on your platform). Email marketing. Automation revolutionizes email marketing by automatically sending emails.
Expert insights. Personalized for you.
98 
Let's personalize your content