Remove Email Marketing Remove Marketing Automation Platform Remove Personalized Marketing
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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

These components work together to automate repetitive tasks, analyze vast amounts of data , and personalize marketing efforts. AI automation offers significant benefits to businesses, including increased efficiency by automating time-consuming tasks.

CRM 121
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7 Ways to Bring Your Emails Back to Life with Dynamic Content

Adobe Experience Cloud Blog

Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond.

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A Tale of Marketing Halloween Horrors

Adobe Experience Cloud Blog

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. Later that day… “She’s been pacing the floor, micro-managing us” said Beth, the Email Marketing Manager. She keeps repeating “Bring it to life!!

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How marketing automation empowers your team, and whole org

Sprout Social

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation?

CRM 132
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Personalized marketing: What it is, benefits & real-life examples

Use Insider

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Limited marketing stacks.

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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

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Why marketing should own sales enablement technologies

Martech

While the sales team is the primary user of these tools, connecting marketing to how theyre used, tracked and optimized can lead to even better outcomes. Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply.