Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. Create better content assets; make your emails more personalized; design a better site UX.

Telemarketing 107

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 107

Martech

MAY 9, 2023

Outbound marketing technology today Marketers have always loved outbound marketing: It offers proactive messaging that promises immediacy, actionability, measurement and flow that wasn’t available via traditional advertising. The old means of direct mail and telemarketing gave way in the digital era to email marketing.

Outbound Marketing 111

Outbound Marketing Telemarketing B2C Direct Mail 111

Lusha

DECEMBER 9, 2024

Cold calls are about as welcome as a telemarketer during dinner; email blasts end up in the spam folder faster than you can say “unsubscribe,” and those intrusive online ads? The key is to send targeted emails with personalized content that your audience actually wants to read. Yeah, nobody likes those.

CRM 52

CRM Whitepaper eBook User-Generated 52