Adobe Experience Cloud Blog

JUNE 4, 2013

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform. Where marketing is going. Modern Marketing'

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Thought Leadership Transform Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

JULY 2, 2015

With nearly 70% of businesses using (or currently implementing) a marketing automation platform, according to the Aberdeen Group’s State of Marketing Automation 2014: Processes that Produce , marketing automation has changed the way companies are approaching the vast marketing landscape.

Thought Leadership 134

Thought Leadership Transform Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

MARCH 19, 2015

Marketers who use marketing automation software tend to outperform marketers that don’t. According to the Aberdeen Group, Best-in-Class marketers are 67% more likely to use a marketing automation platform, with 87% of top-performing firms using this technology. Marketing Automation b2b'

Thought Leadership 134

Thought Leadership Direct Mail Marketing Automation Platform Marketing 134

Adobe Experience Cloud Blog

NOVEMBER 20, 2017

Overwhelmingly, most of this engagement can be achieved with a marketing automation platform. In this blog, I’ll cover five marketing automation features that drive engagement. Email Marketing: Nurturing Your Audience with Timely and Personalized Messaging.

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Marketing Automation Platform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

DECEMBER 12, 2016

Author: Jeff Kupietzky Variety is the spice of life, but when it comes to your email marketing campaigns, it’s tough to find the right mix of spice and substance to satisfy your subscribers’ expectations and needs. It’s quick and easy—for both you as the marketer to set up and the recipient to click and respond.

Thought Leadership 134

Thought Leadership Marketing Automation Platform Email Marketing Social Media Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 9, 2013

Author: DJ Waldow I love email marketing. I’ve been living, breathing, eating, sleeping, and sometimes dreaming email marketing for nearly a decade. While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C.

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Transform Email Marketing Thought Leadership B2C 134

Adobe Experience Cloud Blog

SEPTEMBER 14, 2015

As a consumer marketer, you can align your sales and marketing process in such a way that cross-channel visits are tracked, messaging is automated, and persona-based and timely alerts are sent to sales for follow-up. The best way to do this is by using a marketing automation platform.

Automobile 134

Automobile Thought Leadership Marketing Automation Platform Finance 134

Adobe Experience Cloud Blog

NOVEMBER 13, 2018

Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now? The most common were instances of user behavior where all the links within an email have been clicked. Unfortunately, not so much. Hardcoded rules for filtering activities may not be entirely effective.

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Thought Leadership Marketing Automation Platform Marketing Marketers 134

Adobe Experience Cloud Blog

JANUARY 20, 2014

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

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Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Adobe Experience Cloud Blog

FEBRUARY 11, 2016

But don’t be discouraged by this, because single channel marketing is a thing of the past. Fortunately, there are technologies like marketing automation platforms that support integrated, multi-channel campaigns (both online and offline) that are automated and trigger-based.

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Thought Leadership Marketing Automation Platform Communications Email Marketing 104

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

While these data warehouses maintain and hold data, by nature, many DMPs can’t necessarily match users across screens because this data may not be connected to a marketing automation platform or CRM system that holds valuable buyer data to conduct more seamless experiences. Leverage Cross-Device Data to Add Value.

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Thought Leadership Retail Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

DECEMBER 18, 2008

Good relevant content helps your SEO and highlights your thought leadership. In this new era of marketing automation and analytics, Marketers have the ability to create more sophisticated, measurable programs that integrate with many vehicles or mediums. Email marketing is a staple for us.

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Thought Leadership Direct Mail PR Marketing Automation Platform 48

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

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B2C Whitepaper CRM Marketing Automation Platform 129

Adobe Experience Cloud Blog

OCTOBER 31, 2016

This year was particularly unique because the campaign had grown so large in recent year that the team was considering moving to a new marketing automation platform. Later that day… “She’s been pacing the floor, micro-managing us” said Beth, the Email Marketing Manager. She keeps repeating “Bring it to life!!

Marketing Automation Platform 134

Marketing Automation Platform Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Many simple, routine marketing tasks—including reporting—can be automated when they’re done digitally, by a robust marketing automation platform. This allows managers and marketing teams to focus on creating effective strategies and measuring meaningful analytics. Email Marketing Still Communicates Best.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

FEBRUARY 2, 2016

Author: Jamie Lewis While it may seem like there is a new marketing channel available almost every day (I’m devising my smart fridge strategy as we speak), email marketing, when done right, is still one of the most profitable acquisition and lead retention channels available. Now let’s talk data. Engagement.

Non-Profit 106

Non-Profit Thought Leadership Key Performance Indicator Fashion 106

Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are some channels that you can tailor your messaging to reach your target audiences: Email marketing : a great way to make personalization happen at scale is through dynamic content. The post 3 Steps to Applying Your Personas to Segmentation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Thought Leadership 134

Thought Leadership Marketing Automation Platform User-Generated New Technology 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

These pages don’t redirect users to your site, but allow you to gather data from customer behavior — in the same way that you can gather data from a page built on your marketing automation platform. Download our ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Use social sign-on. Social Media'

eBook 134

eBook Thought Leadership Marketing Marketers 134

Adobe Experience Cloud Blog

JULY 8, 2016

But without the aid of an integrated multi-channel marketing automation platform , the technology and resources needed to execute such a strategy lived in disparate locations and represented a growing expense that many companies cannot afford. Until… Technology is Paving the Yellow Brick Road.

Place 91

Place Marketing Automation Platform Thought Leadership Marketing 91

Adobe Experience Cloud Blog

APRIL 24, 2018

Artificial intelligence and machine learning have been working for email marketers for years now, and many email and marketing automation platforms will emphasize their AI powers. How is AI serving your marketing strategy? Any use cases I missed?

Thought Leadership 134

Thought Leadership Marketing Marketers Marketing Automation Platform 134

Adobe Experience Cloud Blog

JANUARY 12, 2015

If you’re considering jumping on the marketing automation wagon and enjoying the myriad of benefits that come with such powerful systems—congratulations, that’s a wise decision (even if you are a little late to the party)! Your marketing automation platform will run best if your team has a little education.

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Thought Leadership Marketing Automation Platform Education Health 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Email marketing.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Adobe Experience Cloud Blog

OCTOBER 18, 2017

Use your marketing automation platform to set rules and triggers to ensure you proactively deliver relevant, specific content that matches your customers’ viewing and search behaviors while they are on your website. Offer Solutions and Establish Thought Leadership.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

APRIL 20, 2018

Here are three ways that content marketing and marketing automation go hand in hand: 1. Marketing automation is not a one-and-done tactic. Your marketing automation platform keeps track of every prospect and client, to deliver personalized content on every channel.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

JANUARY 9, 2014

These pages don’t redirect users to your site, but allow you to gather data from customer behavior — in the same way that you can gather data from a page built on your marketing automation platform. Download our ebook, Marketo Social Marketing: Launch Your Marketing to the Moon! Use social sign-on. Social Media'

eBook 125

eBook Thought Leadership Marketing Marketers 125

Adobe Experience Cloud Blog

AUGUST 20, 2013

We jump right in with some discussion around our marketing automation sync with our CRM and through this discussion we realize that we should be using the campaign function in our CRM to track the success of our call campaigns. This will be consistent with our marketing automation platform and attribution in the future.

CRM 134

CRM Marketing Automation Platform Thought Leadership Marketing 134

Adobe Experience Cloud Blog

AUGUST 31, 2016

If your team would rather do this in-house, you can consider sending weekly internal marketing emails that highlights the specific strategies you’ve used to stay off of a blacklist with the total number of days your team has been successful to keep the momentum going.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Key Performance Indicator Marketing 91

Adobe Experience Cloud Blog

APRIL 15, 2016

For example, this might be someone who hasn’t opened or clicked on any of your emails in the last two months. With a marketing automation platform , you can set up custom triggers that identify when a contact hasn’t engaged with your campaigns for a certain period of time.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Shipping User-Generated 91

Martech

APRIL 3, 2024

When email expert Natalie Jackson took the leap from publishing into marketing technology, she took advantage of the professional thought leadership available to her in Kansas City, Missouri. Q: You have extensive career experience in email marketing, content and B2B strategy. Can you figure it out?

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Thought Leadership Email Marketing B2C Marketing Automation Platform 75

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Adobe Experience Cloud Blog

AUGUST 25, 2017

Many marketers wish they had a painless method for segmenting leads —especially according to purchasing habits, like what the customer has bought in the past. However, email marketing apps aren’t made to hold excessive amounts of customer data, they’re made to design and send emails.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Adobe Experience Cloud Blog

JULY 2, 2018

There are few things more valuable than automated marketing when it comes to moving customers down your sales funnel. It’s why more than 53% of B2B companies have already implemented a marketing automation platform. And one of our favorite forms of marketing automation is the drip campaign.

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Branding Thought Leadership Shoppers Shipping 134

Adobe Experience Cloud Blog

AUGUST 13, 2018

The GDPR has an enormous effect on any direct marketing effort, especially phone and email messaging. However, it is easier for many companies to be compliant under the GDPR with direct mail than with phone and email marketing. The GDPR and Direct Marketing.

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Direct Mail Law Thought Leadership Direct Marketing 92

Adobe Experience Cloud Blog

JANUARY 3, 2017

Did you know that worldwide, 21% of permission-based emails get sent to a spam folder or go missing? This means that for every five emails you send, one of them never even gets to your subscriber due to spam filtering and low engagement. What’s an email marketer to do against these unfavorable odds?

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Thought Leadership Transform Digital Marketing Education 106

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers.

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Thought Leadership Whitepaper eBook User-Generated 89

Adobe Experience Cloud Blog

JUNE 9, 2017

In another post, I discussed one use case— how organizations can leverage social intent data for email marketing. In this post, I will share some thoughts on how you can assess the relevancy of intent data by asking three questions. In other words, which intent signals are the best predictors of purchase behavior?

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134

Adobe Experience Cloud Blog

AUGUST 30, 2018

It is about giving your subscribers and customers a personalized and relevant experience and creating accessible emails to reach out to each and everyone, including people with disabilities. The email address is an asset that needs to be used thoughtfully. Why Should You Use ABM for Your Email Campaigns?

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Whitepaper Thought Leadership Marketing Automation Platform Email Marketing 94