Adobe Experience Cloud Blog

OCTOBER 18, 2017

A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. A great evergreen post can drive valuable traffic to your site for years—both through SEO and in your email nurture program. Segment and Set Rules.

Customer 215

Customer Whitepaper Thought Leadership Marketing Automation Platform 215

Adobe Experience Cloud Blog

JANUARY 20, 2014

Despite the abundance of articles and blog posts proclaiming the death of email marketing (Overcrowded inboxes! Social media is killing email!), a 2013 benchmark report from MarketingSherpa found that 64% of companies planned to increase their investment in email marketing. Email isn’t going anywhere.

Whitepaper 134

Whitepaper Outbound Marketing Email Marketing Thought Leadership 134

Lynton Web

NOVEMBER 26, 2024

For instance, analyze whether prospects who download whitepapers, attend webinars, or engage with assessment tools are likely to become sales-qualified leads. Conduct Tech Stack Analysis for Integrated Data Your marketing technology ecosystem forms the backbone of your measurement capabilities.

Transform 52

Transform Customer Acquisition CRM Marketers 52

CXL

MAY 27, 2022

Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. It dives into highly relevant topics, like reducing cart abandonment rates through automated email sequences. Organic search is a highly competitive domain for many SaaS verticals (email marketing, for example).

Thought Leadership 89

Thought Leadership Whitepaper eBook User-Generated 89

Tiecas

JUNE 17, 2024

Shared Tools and Resources: To facilitate collaboration, invest in tools like CRM systems, marketing automation platforms, and project management software. By implementing these strategies, manufacturers can create a culture of collaboration and alignment between sales and marketing, which is essential for ABM’s success.

Manufacturing 52

Manufacturing Content Marketing Whitepaper Marketers 52

Lusha

JULY 17, 2024

Ebooks and Whitepapers are in-depth resources that offer valuable insights and solutions. Email Marketing: Nurturing Leads with Personalized Touch Email marketing is a versatile tool for lead generation, allowing you to deliver targeted messages directly to your audience’s inbox.

CRM 52

CRM PR Marketing Automation Platform User-Generated 52

Lusha

JULY 21, 2024

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers. Use Multiple Channels: Don’t rely on a single channel.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. The bottom line is that most people think marketing is just about doing stuff (ads, campaigns, social shares, content.)

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145

Marketing Insider Group

JUNE 15, 2015

To be clear, we’re talking about investments either in specific marketing programs (paid media, email nurturing, inbound) or in new marketing technology, such as a marketing automation platform. By doing this, you’re marketing to prospects that are the easiest to access and the most likely to convert.

Telemarketing 89

Telemarketing Marketing Automation Platform Outbound Marketing Whitepaper 89

Adobe Experience Cloud Blog

AUGUST 30, 2018

It is about giving your subscribers and customers a personalized and relevant experience and creating accessible emails to reach out to each and everyone, including people with disabilities. The email address is an asset that needs to be used thoughtfully. Why Should You Use ABM for Your Email Campaigns?

Whitepaper 94

Whitepaper Thought Leadership Marketing Automation Platform Email Marketing 94

Welcome Software

MARCH 11, 2022

Breaking up long-form content into a series of shorter pieces (or vice versa): Using content from a 10-page white paper to create several shorter blog posts. For example, let’s say you have a high-performing blog post about email marketing that was published in 2019, before the pandemic.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Rock Content

SEPTEMBER 7, 2016

Your offer is the most important aspect of your holiday marketing campaign. There are so many types of content that you can choose from to bring your campaign to life: gated videos, webinars, podcasts, ebooks, whitepapers, templates, courses, apps — the list goes on and on. Step 3: Build Your Landing Page.

Whitepaper 65

Whitepaper Promotion Marketers Marketing 65

Lusha

NOVEMBER 11, 2024

Outbound Marketing Strategies Inbound Marketing : This approach attracts customers by creating helpful content that addresses their problems and interests. It includes things like blogging, SEO, social media, and email marketing. Inbound marketing often costs less and builds long-term relationships with customers.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52

Martech

APRIL 15, 2022

Email marketing. Email marketing has long been the mainstay of B2B e-commerce. It is a cost-effective and efficient way to reach potential clients and, as a rule of thumb, has the highest return on investment (ROI) in B2B marketing. Get MarTech’s Email Marketing Periodic Table.

B2C 116

B2C Marketing Automation Platform Gen Z Whitepaper 116

Lusha

JUNE 11, 2024

Ebooks and whitepapers: In-depth guides and reports offer valuable insights in exchange for contact information and lead generation. Email marketing: nurturing leads and building relationships Email marketing is a powerful tool for nurturing leads, building relationships, and driving conversions.

Outbound Marketing 52

Outbound Marketing Inbound Marketing Direct Mail eBook 52