Martech

OCTOBER 2, 2024

social media vs. email marketing), enabling them to focus spending on the most effective platforms before the campaign launch. To do this well, you need predictive analytics tools to continually assess the effectiveness of various campaigns and marketing channels and ensure resources are invested where they deliver the highest ROI.

Analytics 92

Analytics Transform Customer Acquisition Customer loyalty 92

Litmus

AUGUST 26, 2020

With agile email marketing, speed is of the essence. Now it’s time to add the finishing touches to the new agile email workflow with sending and analyzing emails. Brands that use Litmus Email Analytics see a 16% higher ROI than those that rely on data from their ESP alone. Start with one email.

Email Marketing 106

Email Marketing Analytics Marketing Mix Marketing 106

Litmus

APRIL 13, 2020

For starters, you need to get organized and be intentional about the entire email process. . Here at Litmus, we believe there are three crucial pillars to email marketing success —and only when you master all three can you build a state-of-the-art email program that can positively impact your entire marketing mix.

eBook 85

eBook Email Marketing Marketing Mix Marketing 85

Litmus

FEBRUARY 19, 2020

Email’s role in the digital marketing mix. Where does email fit into the ever-changing digital marketing world? Smart marketers have noticed email isn’t slowing down any time soon, and they’re willing to put their money where the results are. But where should you focus your email marketing efforts?

Market Trends 78

Market Trends Digital Marketing Email Marketing Marketing Mix 78

Adobe Experience Cloud Blog

AUGUST 16, 2011

With such a solution, you can combine all necessary data into one easy-to-manage platform, enabling your marketing team to succeed faster with fewer risks. To illustrate, let’s look at a few ways marketing automation can help with a digital B2B marketing mix: Campaign Design. Email integration. E-mail Marketing.

Marketing Mix 109

Marketing Mix Marketing Marketers CRM 109

Litmus

APRIL 13, 2020

For starters, you need to get organized and be intentional about the entire email process. . Here at Litmus, we believe there are three crucial pillars to email marketing success —and only when you master all three can you build a state-of-the-art email program that can positively impact your entire marketing mix.

eBook 73

eBook Email Marketing Marketing Mix Marketing 73

Marketing Insider Group

NOVEMBER 4, 2024

To unlock their full potential, you must integrate AI and automation into a broader marketing strategy that includes human insight, creativity, and the expertise of marketing professionals who understand how to align technology with business goals. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. Just like the legs of a chair, if any of the four Ps are poorly executed, your entire marketing strategy can collapse. What makes my product unique?

Marketing Mix 130

Marketing Mix Price Promotion Education 130

Marketing Insider Group

DECEMBER 17, 2020

Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. The content ideas listed above are just a few of the most common non-blog pieces that B2B digital marketers are considering for the 2021 campaigns.

Whitepaper 142

Whitepaper eBook Marketing Mix Thought Leadership 142

Digital Marketer

AUGUST 5, 2022

However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video ). When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion. Image source.

Email Marketing 73

Email Marketing Customer Journey Marketing Marketers 73

Adobe Experience Cloud Blog

FEBRUARY 14, 2017

Exquisite Email Marketing. Do you have a recipe you’d like to add to the collection—either a marketing mix or a sweet treat? Scrumptious Content. Delicious Digital Ads. And for those who delight in a sweet treat at the end of the day, I’ve also included four of my favorite actual recipes that I hope you’ll enjoy.

Thought Leadership 134

Thought Leadership Marketing Mix Marketing Marketers 134

Hubspot Marketing

DECEMBER 13, 2019

If a company wants to evaluate the effectiveness of various email marketing messages, for instance, it might want to look at the last thing customers see before purchasing by using a last-touchpoint attribution. Marketing Mix Modeling. Marketing (or media) mix modeling takes a very difficult approach than MTA.

Marketing Mix 145

Marketing Mix Shoppers Marketing Marketers 145

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

With digital marketing, which can target specific audiences, it is easier to determine which ad led to which sale. Other methods of measuring ROI are attribution across multiple programs and people, test and control groups, and market mix modeling. Online Market Share Clarifies Sales Figures.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Email marketing, paid media campaigns, and conferences have marketing value.

Thought Leadership 134

Thought Leadership Education Marketing Mix Marketing 134

Adobe Experience Cloud Blog

OCTOBER 28, 2013

Adding video to your marketing mix doesn’t have to mean a whole new creative strategy, either. Ideally, you’ll integrate video into the programs you’re already running, like your email marketing campaigns. And if you do need to buy equipment, there’s no need to break the bank.

Video Marketing 134

Video Marketing Thought Leadership Marketing Mix Marketing 134

Martech

NOVEMBER 22, 2021

In this post, you’ll get the lowdown on email signatures and what you stand to gain by including this highly underestimated but powerful solution in your marketing mix. Email signatures are not new. Email signatures have been around for a long time, and businesses and individuals widely use them.

Communications 136

Communications User-Generated Promotion Marketing Mix 136

Marketing Insider Group

DECEMBER 15, 2010

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. The bottom line: the question is no longer “Should we?” but rather “How?” we begin to align our organization around the new/old social world.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Hubspot Marketing

JULY 28, 2023

Email marketing Email marketing is relatively affordable compared to other marketing channels. Many email service providers offer free plans or tiered pricing to appeal to different budgets. For example, HubSpot's email marketing software is easy to use, secure, and free. That's a tall order.

Price 98

Price Marketing Mix Key Performance Indicator User-Generated 98

Litmus

APRIL 6, 2021

Double-down on time-tested marketing channels that deliver the highest ROI. Understanding the performance of all your marketing channels is critical to driving conversions, pipeline, growth, and customer engagement. And rest assured, I don’t just recommend this because I work at Litmus.

Transform 110

Transform Marketing Mix Performance Marketing Advertising 110

Marketing Insider Group

DECEMBER 6, 2011

No, email isn’t dead. It is still very much a thriving aspect of the marketing mix and a key activity in building customer relationships. The challenge with email is not whether to use it, but how to use it effectively to build on the relationships so important to the success of your business. Email Objectives.

Marketing Mix 103

Marketing Mix Email Marketing Communications Management 103

Adobe Experience Cloud Blog

JUNE 1, 2012

The value of social media as part of the B2B marketing mix includes branding, messaging, lead generation, and customer interaction. Most savvy marketers also look at it as a way of measuring more qualitative metrics, such as brand awareness, satisfaction and ability to attract employees being influenced by social media.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Litmus

NOVEMBER 27, 2019

Among all the changes in marketing and the trends that come and go, there’s one channel that remains unique and powerful: email. There’s a lot to love about email (which we’ll dive into in a minute), but the biggest advantage of email marketing is the subscriber. Beyond that, visibility falls off quickly.

Email Marketing 101

Email Marketing Marketing Mix Marketing Marketers 101

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns.

Law 110

Law Transform Marketing Mix Marketing Strategy 110

Hubspot Marketing

JUNE 13, 2022

Marketers are gathering customer data through email marketing. Cynthia Price , Litmus ' SVP of Marketing, believes email marketing is a powerful option for continuing to collect customer and prospect data instead of relying on third-party cookies.

Price 132

Price Marketing Marketers Customer loyalty 132

Litmus

MAY 15, 2020

If the power of email has that sort of impact when it’s being utilized as a standalone channel, imagine what would happen if you applied those learnings across your entire marketing mix. Dive into part 1 of The 3 Pillars to Email Marketing: What You Need to Do to Stand Out. Like what you read?

Marketing Mix 103

Marketing Mix Email Marketing Customer Marketing 103

Marketing Insider Group

FEBRUARY 27, 2024

According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. Budget Allocate your resources wisely.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Email Marketing. Content marketing. Thought leadership.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Marketing Insider Group

JULY 6, 2010

Similarly, a recent report from eMarketer titled The Future of Social/E-Mail Integration highlighted the 2 most popular social media and email integration points as adding a Twitter share option in emails and sending blog entries to email lists. It also allows the marketer to track who is responding.

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Law 134

Law Thought Leadership Marketing Marketers 134

Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. So all of that needs to be factored into the customer journey, how you view it, and where email fits into it. Going Agile: The New Email Workflow.

Customer Journey 91

Customer Journey Email Marketing Marketing Mix Promotion 91

Backlinko

JUNE 25, 2024

Social media and email remain the most effective bottom-funnel channels. of organic online traffic clicks originate from the top five organic search results ( Gartner ) SEO is a key element in the marketing mix for B2B businesses. The first five organic results account for 67.6% of organic online traffic clicks.

SEO 80

SEO Telemarketing Direct Mail Marketing Mix 80

Adobe Experience Cloud Blog

APRIL 14, 2014

Author: Dayna Rothman Most marketers incorporate lead generation tactics like Facebook ads, events, ebook creation, email marketing, and more into their overall marketing mix. However, there are many additional creative and innovative lead generation strategies that marketers can tap into.

eBook 134

eBook Thought Leadership Influencer Marketing Marketing Mix 134

Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts. I’m willing to bet there’s one you haven’t included in your overall marketing mix. Integrate your SEO strategy with social media, content marketing , and email marketing.

SEO 134

SEO Thought Leadership Marketing Mix Promotion 134

Litmus

MARCH 23, 2020

The creative and managerial skills that made email an essential marketing and revenue channel at the turn of the 20th century aren’t the only ones that will move email into the core of the marketing mix for the next decade. Jeanne Jennings, Founder and lead strategist, Email Optimization Shop. Learn more ?.

Marketing Mix 72

Marketing Mix Email Marketing eBook New Technology 72

Neil Patel

OCTOBER 13, 2021

Develop a Strong Email Marketing Strategy. That’s why it’s crucial you get your followers onto a platform you can control, like email marketing. According to OptinMonster, email marketing generates $44 for every $1 spent. Don’t have a list? Prioritize Video Content.

Transform 135

Transform Price Shoppers Shipping 135

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? Let’s get started!

Analytics 105

Analytics Marketing Strategy Marketing Marketers 105