Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Online Market Share Clarifies Sales Figures.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Adobe Experience Cloud Blog

APRIL 3, 2015

Author: Mike Telem Today, it’s such common knowledge that content marketing is an important part of any marketing mix that I don’t need to provide any stats to support the statement, because you already know it’s true. Email marketing, paid media campaigns, and conferences have marketing value. The Problem.

Thought Leadership 134

Thought Leadership Education Marketing Mix Marketing 134

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy?

Marketing Strategy 68

Marketing Strategy Telemarketing Customer loyalty Marketing 68

Hubspot Marketing

JULY 28, 2023

Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. But with patience and the right strategy, you can drive brand awareness and nurture customer relationships without significant financial strain. To nail this balance, you need to define your marketing mix.

Price 98

Price Marketing Mix Key Performance Indicator User-Generated 98

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. What happens when marketers lose third-party cookies?

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Digital Marketer

AUGUST 5, 2022

However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video ). When combined with email marketing, however, these limitations vanish. A blend of SMS and email marketing can result in engaging, successful customer journeys that lead straight to conversion. Image source.

Email Marketing 73

Email Marketing Customer Journey Marketing Marketers 73

Adobe Experience Cloud Blog

OCTOBER 28, 2013

Adding video to your marketing mix doesn’t have to mean a whole new creative strategy, either. Ideally, you’ll integrate video into the programs you’re already running, like your email marketing campaigns. The goal is to do video regularly and integrate it with the rest of your strategy.

Video Marketing 134

Video Marketing Thought Leadership Marketing Mix Marketing 134

Marketing Insider Group

FEBRUARY 27, 2024

According to the 2024 B2B Marketing Mix Report , nearly half (48%) of all surveyed businesses intend to increase their budget in 2024 compared to 2023. This may include a combination of social media platforms, email marketing, search engine optimization, and traditional advertising. Budget Allocate your resources wisely.

Whitepaper 130

Whitepaper Key Performance Indicator eBook Direct Mail 130

Marketing Insider Group

JANUARY 8, 2024

According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation. Automation of Tasks Some tasks are time-consuming, forcing marketers to focus on minutiae rather than where they’re needed most: strategy.

Key Performance Indicator 128

Key Performance Indicator Transform Marketing Mix Marketing 128

Marketing Insider Group

JANUARY 26, 2021

Marketing is a balancing act and when you’re trying to increase qualified leads, it should never be a guessing game. To develop a truly successful marketing budget, you first have to look back at marketing plans from years past. Email Marketing. Content marketing. Thought leadership.

Thought Leadership 145

Thought Leadership PR Traditional Marketing B2C 145

Adobe Experience Cloud Blog

JUNE 1, 2012

For many companies, social media marketing is one of the key ways to attract, retain and interact with consumers. This trend is also true in the B2B market. Strategy for messaging and interactions may be different, but the process of forming online, participatory relationships with clients is equally important.

Key Performance Indicator 126

Key Performance Indicator Customer Acquisition Social Media Marketing Marketing Automation Platform 126

Litmus

APRIL 6, 2021

While we’ll certainly miss the heyday of 3P cookies and their wealth of behavioral data, we can use this tectonic shift as an opportunity to accelerate digital transformation through a blend of innovative and time-tested marketing strategies. Double-down on time-tested marketing channels that deliver the highest ROI.

Transform 109

Transform Marketing Mix Performance Marketing Advertisers 109

Marketing Insider Group

DECEMBER 15, 2010

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 81

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 81

Litmus

NOVEMBER 27, 2019

Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Why an email subscriber is more valuable than a social follow.

Email Marketing 101

Email Marketing Marketing Mix Marketing Marketers 101

Vertical Response

JANUARY 18, 2025

Marketing strategies have also played a significant role in perpetuating FOMO. Companies use tactics like limited-time offers, scarcity marketing, and exclusive deals to create a sense of urgency and encourage customers to make purchases. What are some tools to enhance FOMO in marketing strategies?

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Adobe Experience Cloud Blog

SEPTEMBER 20, 2013

Whether you’re part of an enterprise marketing effort, or a team of one, we could all use a little secret magic in our SEO efforts. I’m willing to bet there’s one you haven’t included in your overall marketing mix. First, not everyone realizes how valuable press releases can be to your marketing strategy.

SEO 134

SEO Thought Leadership Marketing Mix Promotion 134

Martech

FEBRUARY 2, 2024

Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?”

User-Generated 110

User-Generated Marketing Marketers CMO 110

Marketing Insider Group

JULY 6, 2010

Try These Traditional Tactics Now How to Nurture The Great Unknown Leads Lead Generation Programs That Work Integrate Social Media Into Your Marketing Mix Confessions Of A B2B Marketer About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 80

Telemarketing Marketing Mix Customer loyalty Inbound Marketing 80

Backlinko

JUNE 25, 2024

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. Content marketing and organic social media remain a priority for B2B businesses. Social media and email remain the most effective bottom-funnel channels. Let’s dive right in!

SEO 77

SEO Telemarketing Direct Mail Marketing Mix 77

Rock Content

JANUARY 8, 2024

More than just a document outlining your marketing strategies, it serves as your guiding light in the chaotic digital marketing landscape. What are the elements of a successful marketing plan? Get ready to embrace change, supercharge your marketing strategy, and elevate your business to new heights!

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketing 96

Marketing Insider Group

JUNE 22, 2010

In my next post I will highlight the top things B2B Marketers need to consider when looking into mobile marketing strategies. That Is A Lot Of Time Spent Online Using Social Media Augmented Reality For B2B Marketing in 2011? Well get ready for the next wave of innovation in the mobile arena. Summit Holy Cow!

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 16, 2010

And I have already described how organizations need to integrate social media engagement into the marketing mix as well as into the DNA of our organizations. All this got me to wondering about the future of social media marketing roles. I have friends and colleagues who I respect, admire and in some cases hired.

Telemarketing 97

Telemarketing Marketing Mix Customer loyalty User-Generated 97

Marketing Insider Group

DECEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. And if you’re looking to get started but afraid to take the leap, reach out to me and I’d be happy to help!

B2C 107

B2C Telemarketing Customer loyalty Marketing Mix 107

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. It wasn’t inspired by anything other than the main challenges of my peers across the diverse world of corporate B2B Marketing.

Telemarketing 93

Telemarketing Customer loyalty Inbound Marketing B2C 93

Duct Tape Marketing

MAY 16, 2011

What is a Marketing Strategy and How Do I Get One 4 Without a lighthouse, how would ships (prior to GPS) know where landfall was? Think of your Marketing Strategy as a lighthouse… and not a GPS system. A true Marketing Strategy is simply: a lighthouse. What would be the ideal Marketing mix?

Marketing Strategy 50

Marketing Strategy Shipping Marketing Mix Marketing 50

Marketing Insider Group

SEPTEMBER 9, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Trackbacks & Pingbacks The 4 Cs of Social Media, de Michael Brenner | Tourism Revolution - Blog de turismo, socialmedia, marketing, estrategia y transformación.

Branding 85

Branding Telemarketing Marketing Mix Customer loyalty 85

Marketing Insider Group

DECEMBER 7, 2010

Edelman, who is the co-leader of McKinsey’s Global Digital Marketing Strategy practice. It is transforming the economics of marketing and making obsolete many of the function’s traditional strategies and structures. David starts with this great point: The internet has upended how consumers engage with brands.

Telemarketing 96

Telemarketing Inbound Marketing Transform Customer loyalty 96

Marketing Insider Group

NOVEMBER 18, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. One thing that’s not going to go away even in 2011 is the email marketing efforts. James Nov 18 2010 Good points Chris.

Inbound Marketing 102

Inbound Marketing Customer loyalty Telemarketing Marketing 102

Marketing Insider Group

JUNE 29, 2010

Try These Traditional Tactics Now Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 93

Telemarketing Inbound Marketing Customer loyalty Whitepaper 93

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. A solid marketing plan comprises various components, each playing a crucial part in steering your business to success. The fourth step is strategy formulation.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Marketing Insider Group

DECEMBER 21, 2010

6 Steps to Prepare for the Mobile Revolution B2B Marketing Predictions For 2011 The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Telemarketing 102

Telemarketing Customer loyalty Marketing Marketers 102

Marketing Insider Group

JUNE 24, 2010

Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Identify what activities your prospects engage in with their mobile devices.

Telemarketing 88

Telemarketing Customer loyalty Entertainment User-Generated 88

Marketing Insider Group

SEPTEMBER 15, 2010

Related Posts: The New Marketing Accountability Tweet Chats: Organized Chaos or Untapped Marketing Opportunity Integrating Social Media and Search Integrate Social Media Into Your Marketing Mix Why Do You Tweet?

Whitepaper 85

Whitepaper Telemarketing Customer loyalty Marketing Mix 85

Litmus

OCTOBER 25, 2022

“Think about your positive and negative habits to work on being a better marketer.”. For better creativity, keep the AABCs (anima, audience, brand, and culture) in mind—and think about how you can apply that to your email marketing. Lisa breaks down how marketing teams can shift from a product to a customer mindset.

Whitepaper 98

Whitepaper Email Marketing Marketing Mix Management 98

Rock Content

APRIL 28, 2023

Below, we’ll address some of these ideas to show how modern marketers approach building a marketing strategy. What Are the Four Ps of Marketing? The roots of modern marketing can be traced back to 1964 when Neil Borden, from Harvard Business School, wrote about the 12-component marketing mix.

Outbound Marketing 85

Outbound Marketing Inbound Marketing Price Promotion 85