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3 Predictions for the Future of Email Teams

Litmus

The creative and managerial skills that made email an essential marketing and revenue channel at the turn of the 20th century aren’t the only ones that will move email into the core of the marketing mix for the next decade. Jeanne Jennings, Founder and lead strategist, Email Optimization Shop. Learn more ?.

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The 2020 Email First Excellence Award: An Interview with Shazad Beharry

Litmus

Shazad: This campaign consisted of two audience groups: Users who opted in to receive email marketing after the initial point of engagement. Users who did not opt in to receive email marketing after the initial point of engagement. A third party marketing group for campaign promotion across channels/partners.

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Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider

Marketing Insider Group

But with all the talk about this new technology and 2011 digital marketing predictions , I started looking for answers to whether augmented reality is something that will have some impact in 2011. I think the first application of this kind of technology can be seen with the application of Google Goggles.

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Meta advertising: what you need to know

illumin

With the rebranding of Facebook to Meta, new technology and trends will bring new formats to explore and familiar processes to refine. Utilize conversion tools: Advertisers should measure the impact of ads, quantify the value of marketing mix modeling, and use A/B testing to compare different strategies.