Remove Email Marketing Remove Marketing Mix Remove Telemarketing
article thumbnail

11 Reasons Why Outbound Telemarketing Programs Fail

Marketing Insider Group

The leads with the highest conversion rate and the lowest costs typically come from inbound activities like search and are then followed up and qualified by our telemarketing professionals. In this article I will summarize a whitepaper Robert wrote on the 11 reasons why outbound telemarketing fails.

article thumbnail

Integrate Social Media Into Your Marketing Mix

Marketing Insider Group

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Hold tweetups or tweetchats.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Sales Closing Techniques

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I printed this and passed it out during our last sales meeting. I am sure it will help many of our agents.

article thumbnail

Be A Hero: Choose Appointment Setting for Your Next Campaign

Marketing Insider Group

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true!

article thumbnail

The Secret To B2B Social Media?

Marketing Insider Group

Share Today I presented on the Focus webinar titled “ The Secrets to B2B Social Media Success Revealed&# where I discussed how to integrate social media into your marketing mix. The bottom line: the question is no longer “Should we?” but rather “How?” we begin to align our organization around the new/old social world.

article thumbnail

7 Tips For Successful Lead Follow-up

Marketing Insider Group

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

article thumbnail

Holy Cow! That Is A Lot Of Time Spent Online Using Social Media

Marketing Insider Group

While not “dead”, email consumption is down. Blog more, email market less.” That’s according to Jeremy Victor , editor-in-chief of B2Bbloggers.com and Founder of Make Good Media during an exchange we had with Marketing Consultant and Social Media Strategist Sima Dahl on twitter when the report came out.