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In this environment, old-fashioned “batch and blast” email will serve only to alienate buyers. To succeed with modern emailmarketing , you need to know: What makes email truly trusted and engaging. Take a look at our SlideShare for a glimpse of what’s inside: The Definitive Guide to Engaging EmailMarketing from Marketo.
At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketingmix? Amplify good news.
Exquisite EmailMarketing. Do you have a recipe you’d like to add to the collection—either a marketingmix or a sweet treat? Scrumptious Content. Delicious Digital Ads. And for those who delight in a sweet treat at the end of the day, I’ve also included four of my favorite actual recipes that I hope you’ll enjoy.
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For B2B companies, social media is more about interaction and knowledge sharing (think whitepapers, videos, thoughtleadership blogs, etc.). Rita’s Water Ice tweeting about their flavor of the month on a hot summer day).
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Include thoughtleadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. In some cases, emails like this may be the highest converting and have the lowest opt-out rates of all your email blasts. But they miss out on all those highly targeted offers.
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I completely agree there is tremendous value in providing content such as news, opinion and thoughtleadership when there is no obvious or throbbing need. You are then well placed when they do have a problem and need a solution. Michael Brenner Jun 3 2010 Great point Daniel. I agree with your point on building trust 100%.
Displaying thoughtleadership Be the expert everyone looks up to. Positioning your brand as a thought leader boosts authority, ramps up brand awareness, and attracts top-tier leads. Emailmarketing doesn’t stop here. Get the most out of your emails by turning your email clicks into sales and signups with Unbounce.
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