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How to START building a modern digital marketing plan

Search Engine Land

SEO , Google Ads , LinkedIn sponsored content ) you can leverage using leading research and estimation tools to uncover opportunities to reach our target audiences. Again, you might have a long history of SEO, Google Ads, social media marketing, email marketing, programmatic and more. I love hearing those stories!

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4 Ways to Improve Digital Marketing With Donor Data

Marketing Insider Group

Digital marketing connects nonprofits to new audiences and strengthens their relationships with existing supporters. However, your digital marketing plan is only as powerful as the data you collect to inform your decisions. This guide explores four strategies for incorporating donor insights into your digital marketing plan.

Insiders

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How I Use Content Scoring to Make Posts My Audience Loves

Hubspot Marketing

The numbers matter : Over half of marketing decisions are influenced by marketing analytics. 87% of marketers reported that data was their companys most underutilized asset. Social media content is different from email, which has different metrics from website content. Email marketing. Landing pages.

Analytics 114
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How to Increase Your Website Traffic Without SEO

Neil Patel

SEO can be a brilliant strategy to increase your website traffic but it isn’t always enough. Imagine you rely on SEO for all your traffic. In this post, we’re going to look at effective strategies to grow your website traffic without SEO so you’re never left stranded by algorithm changes again. Content Marketing.

SEO 145
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Secrets of Organic Marketing in 2025: Why Paying for Ads Isn’t the Only Answer

Hubspot Marketing

Search Engine Optimization (SEO) SEO, or organic search engine marketing, is when you optimize content on your website or other online presence to be found by your target audience through search engines. Unsure about your SEO strength? In fact, email marketing, in general, is. Its a win-win.

Gen Z 117
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Elevate Your Strategy: Mastering the Art of Marketing Planning

Rock Content

Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? How does the planning process unfold? In this blog post, we delve into the intricate art of marketing planning.

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Local SEO for new physical locations

Search Engine Land

As a local SEO expert, you want to do everything possible to hit the ground running and get the new location visible immediately. This article covers tips for preparing and executing local SEO strategies when your client opens a new physical location, including: Critical tactics like optimizing online listings, websites and citations.

SEO 111