Remove Email Marketing Remove Marketing Plan Remove Succession Planning
article thumbnail

How to START building a modern digital marketing plan

Search Engine Land

While “plan” may sound boring, it’s essential for a solid digital strategy. To help with the topic, I recently published my first book, “ The Digital Marketing Success Plan.” Again, you might have a long history of SEO, Google Ads, social media marketing, email marketing, programmatic and more.

article thumbnail

How to Develop a Content Strategy in 7 Steps: A Start-to-Finish Guide

Hubspot Marketing

If you're having trouble planning for the upcoming year or need some fresh ideas to include in your plan, read on. In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Here it is. Define your goal.

eBook 145
article thumbnail

Litmus Live 2023 Recap: Let’s Talk Highlights

Litmus

Alas, all good things must come to an end—including the biggest and most inspiring email marketing event of 2023! days of this extraordinary email extravaganza. Relive the best email event of the year Did you miss out on Litmus Live 2023? Now that’s a win for the email marketing history books. No worries!