Martech

MARCH 24, 2025

Is AI truly revolutionizing email marketing, or is it just another overhyped technology? If youve been wondering how AI can (or should) fit into your email marketing strategy, youre not alone. Heres a sneak peek at whats changing and what you need to know before investing in your next email marketing solution.

Email Marketing 106

Email Marketing Transform User-Generated eCommerce 106

Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. This blog aims to provide actionable tips on improving email marketing.

Email Marketing 108

Email Marketing Marketers Marketing Transform 108

Scoop.it!

OCTOBER 31, 2024

So, if you want to take your reach (and conversions) to the next level with content that will delight your target audience, here are the content marketing strategies every professional services brand should use. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions. Social media.

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketers 117

Litmus

AUGUST 1, 2024

We’ve put together a comprehensive guide to all the email personalization best practices you need to know, plus a handy-dandy downloadable to use for your team. 5 email personalization best practices for a winning strategy Email personalization takes effort, but it pays off big time for your email marketing strategy.

Email Marketing 102

Email Marketing Customer Journey Marketers Marketing 102

Vertical Response

SEPTEMBER 8, 2024

Looking for design ideas for your next email marketing campaign? Discover 10 impactful strategies to engage your audience and boost conversions. Key Takeaways Crafting eye-catching subject lines, personalized content, and a sense of urgency can significantly enhance email open rates and engagement.

Email Marketing 105

Email Marketing Marketers Marketing User-Generated 105

Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. This guide will walk you through the steps to set up a CRM email marketing system that generates results. Integrated CRM campaigns improve tracking and analytics.

CRM 111

CRM Email Marketing Analytics Marketers 111

Martech

DECEMBER 10, 2024

Marketing teamsstruggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Dont wait until January to improve your marketing strategy. The post Start 2025 with smarter, more impactful email marketing appeared first on MarTech.

Email Marketing 115

Email Marketing Marketers Marketing Marketing Strategy 115

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. We’ll show you (step by step) how to create a content strategy that drives consistent, long-term traffic. And an email marketing campaign offering exclusive deals.

Marketing Strategy 113

Marketing Strategy Content Marketing eBook Marketers 113

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Hubspot Marketing

DECEMBER 16, 2024

With automated customer segmentation, you can generate personalized content like emails, videos, and more. As of 2024, almost a quarter of marketers already use AI for customer segmentation. Email marketing Best for: Running a smooth, personalized email marketing campaign.

Marketing Strategy 113

Marketing Strategy Health Marketers Marketing 113

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your objectives?

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Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

Email Marketing 79

Email Marketing eCommerce Shoppers Marketers 79

Customers.ai

NOVEMBER 14, 2024

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

Email Marketing 83

Email Marketing eCommerce Shipping Analytics 83

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketers 64

Vertical Response

MARCH 15, 2025

Email marketing is a proven method for engaging customers and increasing sales. In this article, youll learn what email marketing is, why its effective, and how to create successful campaigns in 2025. Email marketing is particularly appealing due to its impressive return on investment.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing 59

Email Marketing Law Transform Marketers 59

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Law Marketers Marketing 52

Vertical Response

DECEMBER 27, 2024

Want to enhance your email campaigns? Learn about the best email marketing metrics to track for optimal results in this article. Key Takeaways Email marketing metrics are essential for measuring campaign success and identifying improvement areas, with key metrics including open rate, click-through rate, and conversion rate.

Email Marketing 52

Email Marketing Non-Profit Health Key Performance Indicator 52

Vertical Response

MARCH 22, 2025

Effective email marketing can significantly boost a Non Profits outreach, engagement, and fundraising efforts. This article will guide you through top strategies to leverage email marketing for your Non Profit Organization. Valuable email content connects with your audience and drives engagement.

Non-Profit 52

Non-Profit Email Marketing Marketers Marketing 52

Vertical Response

JANUARY 31, 2025

Email marketing ROI is crucial for evaluating the success of your campaigns. In this article, well walk you through practical strategies, from calculating ROI to optimizing your campaigns for better returns. Integrating email into your overall marketing program is essential for enhancing your marketing strategies and outcomes.

Email Marketing 52

Email Marketing Non-Profit Customer Acquisition Direct Mail 52

Vertical Response

OCTOBER 13, 2024

AI is set to revolutionize email marketing by 2025. The future of email marketing AI will bring advanced personalization, smarter automation, and improved customer engagement. Advanced Segmentation Advanced segmentation is an emerging trend in AI-powered email marketing.

Email Marketing 52

Email Marketing Transform User-Generated Analytics 52

Vertical Response

JANUARY 10, 2025

Email marketing is vital for boosting business in 2025. This article highlights the top strategies, from campaign types to email list building and performance tracking, to help you master email marketing and drive significant results. This marked the beginning of a new era in digital communication.

Email Marketing 52

Email Marketing Customer loyalty Marketers Marketing 52

Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

Email Marketing 52

Email Marketing User-Generated Marketers Marketing 52

Vertical Response

FEBRUARY 15, 2025

How to Leverage Email Marketing + SMS for Maximum Engagement In todays digital world, businesses need a multi-channel approach to connect with their audience effectively. Email marketing and SMS (Short Message Service) are two of the most powerful tools in a marketers arsenal. Why Combine Email Marketing and SMS?

Email Marketing 52

Email Marketing Health CRM Retail 52

Use Insider

SEPTEMBER 13, 2024

With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. What is AI Email Marketing? Gone are the days of generic, one-size-fits-all messages.

Transform 52

Transform Email Marketing User-Generated Key Performance Indicator 52

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Stay tuned for actionable strategies to boost your ROI and engagement. Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI.

Email Marketing 52

Email Marketing Transform User-Generated Law 52

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 136

Email Marketing Health Marketers Marketing 136

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. New email regulations from companies like Google and Yahoo, which are trying to reduce spam and protect their email revenue stream.

Email Marketing 125

Email Marketing Marketers Marketing Marketing Strategy 125

Martech

APRIL 8, 2024

Email is no longer a digital megaphone Email is no longer about sending a single message to a massive list of recipients but rather about delivering tailored, relevant content to individuals who have opted to receive it. Dig deeper: Email marketing strategy: A marketer’s guide How should you be using email in your marketing strategy?

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Email Marketing Customer Customer Journey eBook 129

Martech

JANUARY 13, 2025

Prompt: What about welcome emails (are they important)? Answer: Welcome emails are a crucial component of any email marketing strategy. Here are several reasons why welcome emails are important: 1. For this prompt, try selecting the email marketing expert persona.

Customer loyalty 106

Customer loyalty Copywriting Communications User-Generated 106

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 124

Email Marketing Inbound Marketing Shoppers Marketers 124

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

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CMO Email Marketing Influencer Marketing Promotion 123

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Is the content all about your organization?

Whitepaper 113

Whitepaper Promotion Email Marketing Education 113

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization. Dig deeper: From campaigns to conversations: The future of email marketing Get MarTech!

Email Marketing 128

Email Marketing User-Generated Marketers Marketing 128

Martech

NOVEMBER 20, 2023

It organizes and clarifies the path to your audience, providing your team with actionable insights that drive sales and marketing success. Remember, a staggering 78% of the success of email marketing campaigns is attributable to adept subscriber segmentation — your emails could be part of this statistic. Driving actions.

Email Marketing 132

Email Marketing Transform Whitepaper Marketers 132

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. Below the Line Marketing Examples You can spot BTL marketing throughout your daily life.

Direct Mail 127

Direct Mail Marketers Marketing Email Marketing 127

Marketing Insider Group

SEPTEMBER 23, 2024

Quick Takeaways Marketing management software automates and simplifies tasks like campaign management, content creation, and data analysis, boosting productivity and saving time. This software provides valuable data insights, helping businesses make informed, data-driven decisions, leading to optimized marketing strategies and better results.

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Management CRM Analytics Marketers 125