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Top Email Marketing Strategies to Boost Engagement

Vertical Response

Email marketing lets you communicate directly with your audience to promote products and build brand loyalty. It offers one of the highest returns on investment in digital marketing and allows you to control your customer list, avoiding reliance on social media algorithms. The benefits of email marketing are manifold.

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10 Best Black Friday Email Marketing Strategies for 2024

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Looking to maximize Black Friday sales with black friday email marketing? This guide covers the top strategies to help your emails stand out and drive conversions. Why Black Friday Email Marketing is Crucial for 2024 Black Friday has earned its reputation as the busiest shopping day of the year, and for good reason.

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6 tips for creating a winning email marketing calendar

Martech

Your calendar is not just a pretty collection of dates and ideas; it’s the blueprint for a successful email marketing program. Below are six tried-and-tested pointers to unlock the full potential of your email marketing calendar. In addition to the year’s key marketing dates, highlight other promos for your business.

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How to get your email marketing ready for iOS 18

Martech

That means big changes to email marketing strategies. I think there are two big changes coming for folks using Apple Mail, said Brian McKenna, vice president of CRM at digital marketing agency DMI Partners. The new Apple Mail tabs are expected to be: primary, transactions, updates and promotions. McKenna said.

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Top 10 Tips to Boost Email Marketing Conversion

Vertical Response

Conversion in email marketing means turning email recipients into paying customers. This article outlines ten practical tips to boost your email marketing conversion and help you achieve better results. Understand Your Target Audience High-quality customer data is the bedrock of effective email marketing campaigns.

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Email Marketing Psychology: What Really Makes People Click

Vertical Response

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. This blog aims to provide actionable tips on improving email marketing.

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Top Marketing Strategies for Holidays: Boost Your Seasonal Success

Vertical Response

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing.