Digital Marketer

AUGUST 5, 2022

SMS isn’t the first channel that springs to mind when marketing. However, it’s limited in terms of the more creative aspects of marketing (design, for example, or video ). When combined with email marketing, however, these limitations vanish. Advantages of SMS marketing. Image source. Mobile-friendly. However, 6.6

Email Marketing 74

Email Marketing Customer Journey Marketing Marketers 74

Litmus

FEBRUARY 19, 2020

To be truly successful, marketers need to break out of their silos and use the power of email across channels. But when you’re struggling to just keep up with what’s trending in email, how are you supposed to stay on top of other channels, too? Understand what’s trending in digital marketing ?. Download the report ?.

Market Trends 79

Market Trends Digital Marketing Email Marketing Marketing Mix 79

Litmus

APRIL 13, 2020

Email has the potential to be a real game-changer when it comes to uncovering insights that can supercharge your marketing. For starters, you need to get organized and be intentional about the entire email process. . Sound like an email dream? But how do you effectively use this channel for all that it’s worth?

eBook 86

eBook Email Marketing Marketing Mix Marketing 86

Litmus

APRIL 13, 2020

Email has the potential to be a real game-changer when it comes to uncovering insights that can supercharge your marketing. For starters, you need to get organized and be intentional about the entire email process. . Sound like an email dream? But how do you effectively use this channel for all that it’s worth?

eBook 73

eBook Email Marketing Marketing Mix Marketing 73

Marketing Insider Group

JANUARY 8, 2024

With the success of today’s marketers hinging on adaptability, integrating AI isn’t just an option—it’s a strategic necessity for growth. The Vast Influence of AI on B2B Marketing The influence of AI is visible in every facet of B2B marketing, from lead generation and customer engagement to data analytics and decision-making processes.

Key Performance Indicator 119

Key Performance Indicator Transform Marketing Mix Marketing 119

Adobe Experience Cloud Blog

AUGUST 7, 2013

To succeed with modern email marketing , you need to know: What makes email truly trusted and engaging. So how can marketers do these things? How can marketers upgrade their email to make it truly engaging — and therefore more effective? Email must be relevant. Email must be strategic.

Email Marketing 134

Email Marketing Thought Leadership Fashion Marketing 134

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. However, as powerful as AI and automation are, they are only a piece of the larger marketing puzzle.

Transform 52

Transform Marketing Mix User-Generated eBook 52

Hubspot Marketing

JULY 28, 2023

If you're new to marketing, you might have a skewed perception of it. Marketing is much more than that. Here, I'll walk you through some beginner-friendly marketing channels and how to build your first marketing strategy. Unlike a pop-up ad, this type of marketing isn‘t disruptive. Check out this helpful guide.

Price 91

Price Marketing Mix Key Performance Indicator User-Generated 91

Marketing Insider Group

FEBRUARY 27, 2024

Impactful marketing campaigns transcend product promotion, playing a pivotal role in sculpting a brand’s identity, forging emotional bonds with the audience, and ultimately driving tangible results in leads and ROI. What Is a Marketing Campaign? Launching a campaign is easy; launching a successful one is not so easy.

Whitepaper 117

Whitepaper Key Performance Indicator eBook Direct Mail 117

Martech

FEBRUARY 2, 2024

MarTech.org launched MarTechBot, the first generative AI chatbot for marketing technology professionals in May 2023. A June analysis of the first 600 MarTechBot prompts revealed users chiefly derived value from generative/creative tasks, while also using MarTechBot to help them unravel a variety of marketing dilemmas. Click to expand.

User-Generated 101

User-Generated Marketing Marketers CMO 101

Marketing Insider Group

NOVEMBER 1, 2010

At the same time, you know that social media has changed the marketing landscape : shouting to prospects with endless email offers may produce leads but you’re worried about the longer term implications to your market. So how do you incorporate social media into the marketing mix? Amplify good news.

Marketing Mix 76

Marketing Mix Telemarketing Customer loyalty Thought Leadership 76

Rock Content

JANUARY 8, 2024

The secret often lies in their marketing planning. In the business world, a well-planned marketing strategy can be the difference between failure and success. But what actually constitutes an effective marketing plan ? Understanding the essence of marketing planning is the first step to unlocking its potential benefits.

Marketing Plan 96

Marketing Plan Key Performance Indicator Marketing Marketers 96

Rock Content

JANUARY 8, 2024

Are you struggling to elevate your brand awareness and drive revenue through effective marketing? Indeed, the solution lies in efficient marketing planning. Marketing planning is the strategic heartbeat of every successful business. What are the elements of a successful marketing plan? You’re not alone.

Marketing Plan 96

Marketing Plan Shipping Marketing Mix Marketing 96

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Optimizing marketing campaign performance. Dig deeper: 4 AI categories impacting marketing: Predictive analytics 2. More efficient use of marketing budgets.

Analytics 91

Analytics Transform Customer Acquisition Customer loyalty 91

Litmus

MARCH 15, 2024

We’ve been encouraging marketers to focus on developing a strategy to wean their media plans and martech stack off third-party (3P) cookies for some time (and we still are!) Here’s a closer look at what the potential loss of third-party cookies really represents, and actionable steps marketers can take now to respond.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Hubspot Marketing

JUNE 13, 2022

But many marketers have relied on third-party data for years, so the phaseout of Google's third-party cookie in 2023 will likely cause some concern. Here, let's explore the effective strategies marketers will implement to ensure they're still reaching new audiences and connecting with customers even without third-party data.

Price 126

Price Marketing Marketers Customer loyalty 126

Backlinko

JUNE 25, 2024

B2B SEO has become an important element of a successful marketing strategy, helping B2B businesses improve their online visibility and credibility. Content marketing and organic social media remain a priority for B2B businesses. In this post, you’ll find 10 up-to-date B2B SEO statistics for 2024. Let’s dive right in!

SEO 61

SEO Telemarketing Direct Mail Marketing Mix 61

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? Enrich other data with Email Analytics.

Analytics 106

Analytics Marketing Strategy Marketing Marketers 106

Hubspot Marketing

DECEMBER 13, 2019

Despite (and because of ) the many technologies marketers use, determining what drives a sale remains one of the messiest areas of marketing. To get to the bottom of it, marketers use attribution modeling. read on to find out how attribution marketing can help your business. What is Marketing Attribution?

Marketing Mix 141

Marketing Mix Shoppers Marketing Marketers 141

Rock Content

APRIL 28, 2023

Have you ever tried to describe what marketing is and then struggled to give a concrete answer? Marketing covers a vast range of activities and disciplines, making it a challenge to define. Download this post by entering your email below Do not worry, we do not spam. We believe marketing is much more.

Outbound Marketing 85

Outbound Marketing Inbound Marketing Price Promotion 85

Litmus

NOVEMBER 27, 2019

Marketing strategies, best practices, technologies, and channels seem to be changing all the time. Between new social media channels, evolving Google ranking factors, and continuously updating email clients , it’s enough to make a marketer’s head spin. Why an email subscriber is more valuable than a social follow.

Email Marketing 102

Email Marketing Marketing Mix Marketing Marketers 102

Digital Marketer

MAY 24, 2023

In the world of digital marketing, data is king. One of the best ways to gain insight into digital marketing trends is through the use of graphs. In this article, we will explore the top nine graphs for revealing digital marketing trends. With so much information available, it can be overwhelming to try and make sense of it all.

Transform 76

Transform Digital Marketing User-Generated Marketing 76

Adobe Experience Cloud Blog

FEBRUARY 14, 2017

While I was searching for my favorite sugar cookie recipe this weekend, it got me thinking about all of the ingredients that go into a successful marketing strategy. To that end, I thought it would be fun to pull together some Valentine’s Day marketing recipes to contribute to your overall marketing success!

Thought Leadership 134

Thought Leadership Marketing Mix Marketing Marketers 134

Marketing Insider Group

JANUARY 26, 2021

If you’re like most companies, you realized in 2020 that annual marketing budget planning doesn’t work anymore. Unsurprisingly, 46% of B2Bs say they’re paying closer attention to their marketing’s direct impact on sales post-pandemic as well. Quick Takeaways: Annual marketing budget planning isn’t ideal anymore.

Thought Leadership 141

Thought Leadership PR Traditional Marketing B2C 141

Litmus

JUNE 1, 2021

The trends of plateauing marketing budgets and shrinking teams will be a long-term reality for marketers throughout 2021, forcing all brands — from enterprises to SMBs — to prioritize agility. Marketing agility is an approach where teams identify and focus their collective efforts on high-value projects in a collaborative manner.

Marketing Mix 66

Marketing Mix Direct Mail CMO Marketing Automation Platform 66

Exposure Ninja

AUGUST 11, 2023

It’s all of those things and more, but at its core, marketing is about understanding your audience and creating campaigns that speak to them in a way that gets them to take action. Marketing can be complex, but with the right knowledge and approach, it can also be a powerful tool for growth. What Is Marketing?

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Litmus

NOVEMBER 23, 2021

To get a better idea of how email marketers can prepare for the new year, we spoke with experts Bruce Swann (Principal Product Marketing Manager at Adobe) and Cliff Mcgowen (Director of Marketing Operations at Nationwide), as well as our very own Jaina Mistry (Senior Email Marketing Manager at Litmus) and Cynthia Price (VP of Marketing at Litmus).

Customer Journey 92

Customer Journey Email Marketing Marketing Mix Promotion 92

Litmus

AUGUST 3, 2021

Doing more with less is a common theme for modern marketing organizations. According to our most recent State of Email report , 60% of marketing executives said they planned to send more email. But in that same report, more than 40% of marketers also said they were under-resourced when it came to email.

Marketing Mix 99

Marketing Mix Customer Acquisition Customer loyalty CMO 99

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. The digital marketing stream is not reserved for large corporations.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Marketing Insider Group

DECEMBER 17, 2020

We use the word “content” all the time in B2B digital marketing. Companies that actively generate digital marketing content often focus on blogs and industry articles, which can be very effective, but aren’t the only types of content that exist. This begs the old age question: to gate or not to gate !?

Whitepaper 127

Whitepaper eBook Marketing Mix Thought Leadership 127

Rock Content

MAY 1, 2024

Whether you’re brand new to marketing or have been in the game for a long time, a solid understanding of the basics is crucial to your ongoing success. Of course, creativity and innovation are vital qualities in any successful digital marketing campaign. That’s where the seven functions of marketing come in.

Finance 52

Finance Price Marketing Marketers 52

Martech

JANUARY 5, 2023

How data will change marketing in the new year. Data is at the center of what marketers do, and this will be a prime focus for marketers in 2023. Here are some ways data will change marketing in 2023. Marketers are playing catch-up when it comes to mobile users. Intelligent web page design and email campaigns.

Transform 102

Transform CMO eCommerce Advertisers 102

Litmus

MARCH 23, 2020

Demand for emails—and the talent to support them—will increase. The creative and managerial skills that made email an essential marketing and revenue channel at the turn of the 20th century aren’t the only ones that will move email into the core of the marketing mix for the next decade. Pre, Post, Perform.

Marketing Mix 72

Marketing Mix Email Marketing eBook New Technology 72

Adobe Experience Cloud Blog

NOVEMBER 20, 2018

The evolution of marketing automation has had a profound influence on marketers and buyers alike. From the days of spray-and-pray email marketing and complicated database marketing, the technology and expertise of marketers have truly elevated marketing automation as a practice.

Law 134

Law Thought Leadership Marketing Marketers 134

Neil Patel

DECEMBER 23, 2022

What is differentiated marketing, and why does it matter? Differentiated marketing could be the way to go if you want to niche down (focus on your ideal buyers) or target a new segment of customers. Read on to find out what differentiated marketing is, how to use it in your marketing strategy, and discover examples from top brands.

Marketing 72

Marketing Marketers Market Segmentation Target Market 72

Unbounce

JUNE 8, 2024

/ Lead generation Webinar marketing guide: How to boost leads and revenue with webinars By Banafshe Salehi and Georgiana Laudi. TABLE OF CONTENTS What is webinar marketing? More blog posts by Banafshe Salehi Georgiana Laudi It’s not easy, marketing to marketers, and she likes it that way. What is webinar marketing?

Marketing 98

Marketing Marketers Promotion Thought Leadership 98

Adobe Experience Cloud Blog

AUGUST 16, 2011

by Carol Fox More and more B2B companies are creating digital mixes to achieve their marketing and sales objectives. A digital mix can include blogs, social networks, video channels and/or websites. That’s where marketing automation comes in. Email integration. E-mail Marketing. Integrated analytics.

Marketing Mix 109

Marketing Mix Marketing Marketers CRM 109