Marketing Insider Group

NOVEMBER 30, 2016

Whether its a new platform, like Facebook, or a new feature, like Gmail’s tabs, marketers are constantly rushing to figure out the next “new” way to connect with consumers. But recent research actually found that consumers, especially Millennials, prefer email to other […].

Email Marketing 107

Email Marketing Millennials Marketing Marketers 107

Hubspot Marketing

NOVEMBER 13, 2023

I send HubSpot’s Marketing Blog email newsletter daily (a not-so-subtle reminder to subscribe ). So, it’s my job to keep a pulse on the latest email marketing trends. So, without further ado (and probably a little judgment), we're going through my inbox to spot trends marketers need to know going into 2024.

Market Trends 140

Market Trends Email Marketing Marketing Marketers 140

Vertical Response

APRIL 4, 2022

But there is one solution that offers both amazing results: mass email marketing. Unfortunately, many businesses dismiss mass emails as a thing of the past. Keep reading to discover why mass email marketing should be a cornerstone of your digital marketing strategy. Why Mass Email Marketing Is Popular.

Email Marketing 103

Email Marketing Millennials eBook Marketing 103

Sachs Marketing Group

SEPTEMBER 21, 2022

Email marketing is more effective than ever before, but it requires a lot of time and attention. As email marketing becomes more and more popular, it’s important to understand the benefits that come with using this type of marketing. The Main Benefits of Email Marketing. And the craziest part?

Email Marketing 104

Email Marketing Gen Z Millennials User-Generated 104

Litmus

JUNE 2, 2022

Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. Why a dedicated email marketing platform makes sense. Email marketing is only as powerful and effective as the data you use to drive it.

Email Marketing 90

Email Marketing Millennials Customer loyalty Marketing 90

Litmus

JUNE 2, 2022

Smart marketers know email marketing is still a foundational piece of any successful strategy due to its ability to engage with interested audiences and high propensity to covert. Why a dedicated email marketing solution makes sense. Email marketing is only as powerful and effective as the data you use to drive it.

Email Marketing 78

Email Marketing Millennials Customer loyalty Marketing 78

Litmus

OCTOBER 16, 2024

” Both strategies are valuable, but for building lasting customer relationships, customer lifecycle marketing is your go-to playbook. It’s the difference between sending generic emails and creating personalized content that boosts your email marketing ROI. What is audience segmentation?

Health 93

Health Customer Journey User-Generated Marketing 93

Vertical Response

NOVEMBER 28, 2022

Millennials refer to the demographic group born between 1981 and 1996. To be successful in email marketing to millennials, you need to understand their attitudes and behaviors when it comes to technology, communication, and marketing. One of the most effective ways to reach millennials is through email campaigns.

Millennials 49

Millennials Communications Promotion Email Marketing 49

Hubspot Marketing

NOVEMBER 1, 2024

Email Marketing: Once you have someone’s contact information, you can deliver more pointed, personalized content directly to their email inboxes. D2C Ecommerce Best Practices Find more ecommerce sales and marketing tools in our free Ecommerce Planning Kit. That’s a large chunk of the consumer market.

Manufacturing 126

Manufacturing B2C Non-Profit eCommerce 126

Vertical Response

JUNE 19, 2023

Unleashing the power of AI for your email marketing strategy has never been easier. OpenAI’s ChatGPT offers a revolutionary way to generate engaging, personalized email content. But how exactly do you ask ChatGPT to assist in your email marketing efforts?

Email Marketing 64

Email Marketing Millennials Marketing Marketers 64

Marketing Insider Group

AUGUST 31, 2020

B2B marketing, on the other hand, hasn’t kept up. Millennials have risen to key decision-making positions at B2B companies: 56% of millennials working in B2B hold director-level positions or higher. Take Your Email Marketing Seriously to Convert More Leads. 42% hold managerial positions.

Thought Leadership 145

Thought Leadership Gen Z Millennials Content Marketing 145

Adobe Experience Cloud Blog

MARCH 26, 2020

Gen Z has necessarily developed a strong marketing sleaze detector, so creating and delivering authentic marketing content is required and there are no shortcuts. While Gen Z is said to have a shorter attention span than Millennials, it’s important to understand that trait in context. Remember email marketing.

Gen Z 174

Gen Z Entertainment Thought Leadership Millennials 174

Hubspot Marketing

FEBRUARY 25, 2025

B2B Marketing Funnel Stats The B2B buying committee grew to an average of 11 members in 2024 with some as large as 20 buyers or more. ( The Drum ) Over 43% of marketers noted that focusing on the customer and their experience with your brand became more important this past year. Right behind them is Gen Z.

Transform 86

Transform Marketing Marketers Gen Z 86

Hubspot Marketing

MAY 8, 2023

You can also try out new social media features, like Instagram’s shopping tools , which offer marketers a high ROI as Millennials and Gen Z continue discovering products (and buying them) through social media. Nowadays, authenticity and relatability go much further, especially with Gen Z and Millennials.

Gen Z 141

Gen Z Millennials Marketing Marketers 141

Marketing Insider Group

OCTOBER 25, 2021

Images are already returned for 19% of searches on Google, and 62% of millennials say they are more interest in visual search than any other new technology. All of these things are part of the underlying strategy that influences every department and employee in the company, not just the marketers. Source: [link].

Market Trends 145

Market Trends Gen Z Millennials Transform 145

Adobe Experience Cloud Blog

DECEMBER 20, 2016

For example, millennials are 44% more likely to permanently disengage with brands after receiving high volumes of mass generic email communications, according to Aimia Institute. Being a millennial myself, I grew up in a time where all of the information I could ever want is an internet connection away.

Thought Leadership 124

Thought Leadership Millennials B2C eBook 124

Neil Patel

MARCH 18, 2021

Generation X has often been ignored as marketers instead targeted the larger baby boomer and millennial generations. However, a look at their spending tells us that this is a worthwhile audience to target in our marketing. Add a quote or line of a testimonial to your email marketing. Spending power is one reason.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Hubspot Marketing

JULY 26, 2023

The brand experienced mega-growth through smart positioning in front of its ideal customers, 70% of whom are millennials and Gen Z. Continue reading to learn the marketing moves that helped Skims reach unicorn status four times over. Skims Marketing Strategies Winning on Social Instagram is Skims’ top social media channel.

Gen Z 98

Gen Z Millennials Law Fashion 98

Search Engine Land

SEPTEMBER 7, 2023

Here are some specific digital marketing services that businesses can use to prepare for Black Friday and Cyber Monday: 1. Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals.

Shipping 129

Shipping Millennials SEO Email Marketing 129

Hubspot Marketing

JANUARY 13, 2023

Which Nonprofit Marketing Channels Generate Results. Most donors are more inspired to give when email marketing or social media is the communication medium ( 26% and 25% respectively ). Meanwhile, millennials prefer texting or app-based donations. Image Source. Meanwhile, other media generate 12% of donations.

Gen Z 143

Gen Z User-Generated Millennials Marketing 143

Marketing Insider Group

MARCH 9, 2021

There are lots of differences between Baby Boomers and millennials. If your product targets women under 40, most of those buyers are millennials now. Email marketing is a key channel for B2C content marketers, with 74 percent using newsletters. Generational Considerations. Deliver value to inboxes, not spam.

B2C 26

B2C Content Marketing Product Millennials 26

Adobe Experience Cloud Blog

AUGUST 16, 2012

Given the relatively low usage of social in today’s actual B2B buying, but the rapid growth ahead as millennials become more involved in key purchases, there is a significant opportunity for companies to unlock the real value of social media in their B2B marketing. The Opportunity for Social.

Whitepaper 130

Whitepaper Millennials Communications Advertising 130

Marketing Insider Group

SEPTEMBER 14, 2020

According to the State of Inbound report, marketers are focusing more on videos. Nearly 48% of marketers are making YouTube video a top priority, while 46% plan to focus on Facebook video. Approximately 40% of millennials trust videos, and “half of those aged 18-34 admit that they would stop what they are doing to watch a new video.”

Digital Marketing 134

Digital Marketing Marketing Strategy B2C Marketing 134

Litmus

SEPTEMBER 24, 2024

In this blog, we’re diving into some of the best Black Friday email examples that not only captured attention but also drove impressive results, plus trends, steps for success, the various types of Black Friday campaigns, and more. With the right holiday email marketing strategy , you can score big.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Martech

SEPTEMBER 7, 2023

Here are some specific digital marketing services that businesses can use to prepare for Black Friday and Cyber Monday: 1. Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals.

Shipping 117

Shipping Millennials Email Marketing SEO 117

Vertical Response

JANUARY 18, 2025

Therefore, aligning marketing messages with genuine value propositions is crucial to avoid disappointing customers. Around 60% of millennials reportedly make impulsive purchases influenced by FOMO. Marketers can leverage this insight by crafting campaigns that tap into millennials fear of missing out.

Millennials 52

Millennials User-Generated Customer loyalty Price 52

Adobe Experience Cloud Blog

JUNE 6, 2018

Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience. Determine the right metrics to measure; set goals for email marketing , blog posts, and social media marketing ; and work from those goals to determine KPIs.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Litmus

JUNE 14, 2024

It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. We know that email workflows can get complex pretty quickly.

Millennials 97

Millennials Copywriting Email Marketing New Technology 97

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. 70 percent of millennials feel frustrated when brands send irrelevant emails. In short, with automated email marketing, more gets done.

Customer 106

Customer Millennials Shoppers Communications 106

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Moreover, according to Adestra, 68% of teens and 73% of millennials consider email as the preferred communication medium. From the marketer’s point of view, the meat lies in the fact that the email marketing return on investment is stellar; it boasts of returning $38 for every dollar invested, according to Litmus research.

Email Marketing 48

Email Marketing Thought Leadership Millennials Marketing 48

Hubspot Marketing

JULY 26, 2022

However, according to Constant Contact , the average ROI for email marketing is $42 for every $1 spent. Needless to say, email is an important component of a marketing strategy, and its success relies largely on how well you craft your email campaigns. Effective Email Marketing Campaigns.

Real Estate 145

Real Estate Email Marketing Marketing Marketers 145

Hubspot Marketing

MARCH 12, 2020

Basically, an integrated media plan is a blueprint for a marketing campaign. For example, if you’re targeting millennials, you might consider Instagram and Twitter for your media plan. An integrated media plan answers questions like "Who is the target audience?" and "What medium will reach this audience?".

Marketing Strategy 140

Marketing Strategy Millennials Target Market Marketing 140

Neil Patel

OCTOBER 8, 2020

Their responsibilities are often based on their skills, which will determine their tasks in your marketing calendar. Social Media Manager: responds to social media messages, schedules posts, and plans social media marketing campaigns. The specific goal of each calendar is to organize and schedule your marketing initiatives.

Transform 145

Transform Marketing Marketers Millennials 145

Martech

JANUARY 4, 2023

Blog: Matt on Marketing. The CEO of Zen Media, Shama has been named “Zen Master of Marketing” by Entrepreneur Magazine, “Millennial Master of the Universe” by FastCompany and a LinkedIn Top Voice in Marketing four times. Dig deeper: MarTech’s email marketing experts to follow. Shama Hyder. Get MarTech!

CMO 124

CMO Millennials Marketing Marketers 124

Litmus

FEBRUARY 8, 2024

Data privacy Despite the rise of social media and other digital platforms, email marketing remains one of the most popular and effective marketing channels, and no wonder—over 4 billion people use email every day. Brands should: Conduct accessibility audits across your email marketing programs.

Marketing Strategy 94

Marketing Strategy Gen Z Transform Millennials 94

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. It’s no wonder that influencer marketing, which is prevalent across social media platforms, has the second highest ROI in terms of lead generation, just after short-form videos.

Gen Z 109

Gen Z Direct Mail User-Generated Millennials 109

SMA Marketing

DECEMBER 15, 2022

Millennials rely heavily on ratings and review sites for their purchasing decision-making, with 99 percent researching before purchasing. 3 Ways to Use Digital Marketing for Your Brick and Mortar Location. He wants to know how we can use digital marketing to increase the sales of a brick-and-mortar store.

Digital Marketing 98

Digital Marketing Shoppers Millennials Price 98