Scoop.it!

MAY 25, 2023

But does that mean that, as a brand owner, you should let go of your email marketing campaign? Well, it’s a fact that businesses that persist with their email marketing campaigns in the bleakest of times are the ones who enjoy the brightest sunshine when things improve.

Email Marketing 105

Email Marketing Whitepaper Law Shipping 105

Martech

MARCH 13, 2025

Dig deeper: Why testing is a marketers most powerful tool 2. Change Organizational change is a risk, whether it means a shakeup in team structure and management or the introduction of new technology and processes that disrupt the established flow of business. Yes, you could fail. Sometimes, it was out of my control.

Marketers 66

Marketers Marketing New Technology Energy 66

illumin

OCTOBER 17, 2024

Email marketing is a crucial part of a holistic and effective marketing strategy – but when did it start and how did it grow to become as important as it is today? The history of email marketing starts with the birth of email itself in the 1970’s. In 1978, the first recorded marketing email was sent.

Email Marketing 59

Email Marketing eBook Marketers Marketing 59

Adobe Experience Cloud Blog

JULY 31, 2013

Author: Dayna Rothman Rumor has it, email is dead. It seems that each time a new technology is introduced, people claim it will kill our reliance on email. So reports of emails death seem greatly exaggerated. Brought to you by Email Marketing Software from Marketo.

Direct Mail 134

Direct Mail Thought Leadership Millennials Email Marketing 134

Marketing Insider Group

AUGUST 26, 2024

R&D Firms : Researchers and developers can align projects with market demand and drive investment in new technologies. Planning a Demand Gen Campaign A successful B2B demand generation campaign in the medtech industry starts with a nuanced understanding of the target market.

Manufacturing 78

Manufacturing Transform Whitepaper Retail 78

Adobe Experience Cloud Blog

AUGUST 8, 2013

Author: Laura Atkins This week Marketo released The Definitive Guide to Engaging Email Marketing. We wanted to include insights and best practices from some of the leading minds in email marketing. What is your advice for creating engaging email marketing campaigns and content? Email Marketing'

Thought Leadership 134

Thought Leadership Email Marketing New Technology Place 134

SMEI

DECEMBER 20, 2022

As a result, in 2023, we will see more chief marketing officers (CMOs) partnering with chief technology officers (CTOs) in order to effectively leverage technology to achieve their marketing goals.

Transform 61

Transform Marketers Marketing Manufacturing 61

Adobe Experience Cloud Blog

OCTOBER 14, 2014

It’s giving marketers an unprecedented level of control over the levers that drive The Big 4: user acquisition, engagement, retention, and monetization. One of the biggest beneficiaries of this new technology is email marketing. Email Marketing b2b B2C' Have you seen any immediate improvements?

Transform 134

Transform B2C Thought Leadership Customer Acquisition 134

Martech

OCTOBER 28, 2021

.” Unlike in the previous M&A era, most of these appear to be good things for the email industry, aiming to build it up and keep it on a continued path to growth. 3 implications for email marketers. Cheetah Digital brings extension through CDPs, new technology and building a platform from scratch.

Thought Leadership 140

Thought Leadership Email Marketing New Technology Transform 140

Marketing Insider Group

DECEMBER 12, 2024

While its true that employees are often hesitant to adopt new technology, its often because the applications dont work as intended, or theyre difficult to use. For example, there are many cheap email marketing applications, but they dont allow for advanced sequencing automation.

Shipping 52

Shipping Marketers Marketing Email Marketing 52

Martech

NOVEMBER 14, 2023

My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. In one finding, 92% said AI would have a major impact on email marketing. Dig deeper: 3 ways email marketers should actually use AI 2.

Marketing Plan 132

Marketing Plan Retail Email Marketing User-Generated 132

Hubspot Marketing

MAY 3, 2017

Given the frequency at which new technologies and software are developed, it can be overwhelming to try to keep up your knowledge by only reading blog posts and ebooks. We'll fill you in on the details below, or you can also skip ahead to check out classes in the following categories: Content Marketing. Email Marketing.

Inbound Marketing 145

Inbound Marketing eBook Copywriting Social Media Marketing 145

Trade Press Services Newsletter

OCTOBER 6, 2022

To pave the road to corporate success, every company needs a solid, actionable marketing plan. Six Must-Have Tactics for 2023 Marketing is an ever-changing arena. New technologies are always being introduced and it can be difficult to keep up with the changing landscape. The answer is a resounding “yes.”

Marketing Plan 130

Marketing Plan Thought Leadership Whitepaper Transform 130

Martech

APRIL 30, 2024

This involves: Budget allocation : Assign a specific budget to each task, considering direct costs like new software purchases and indirect costs such as training and downtime during implementation. Ensure that teams have the right skills or receive necessary training to handle new technologies or processes.

CRM 114

CRM New Technology Marketers Marketing 114

Martech

AUGUST 6, 2021

Email marketing remains an underutilized communication channel for many businesses. However, the impending death of the cookie has given rise to new and better innovative solutions for businesses to grow; it’s now possible to own and control their data and targeting abilities through identity resolution and behavioral tracking.

Customer Acquisition 143

Customer Acquisition PR Shipping B2C 143

Adobe Experience Cloud Blog

FEBRUARY 26, 2015

A quarter of SMB respondents said they use up to 10 distinct marketing technologies systems and nearly all (99%) plan to invest in new technologies over the next year. Marketing needs more digital skills and operational expertise. .

Thought Leadership 133

Thought Leadership Marketers Marketing New Technology 133

Neil Patel

FEBRUARY 19, 2021

We’re spending more on social media and digital marketing than before. Growth in new technology means it’s easier than ever for small businesses to create their own programs, innovate, and collaborate with specialized teams. Micro-influencers are helping drive sales, especially in niche markets. Email is Trendy Again.

Millennials 144

Millennials Energy Email Marketing Shoppers 144

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? It’s part of the hype cycle of any new technology. Marketing teams now find themselves surrounded by AI. Fortunately for marketers and business users in other areas of the business, software vendors are moving fast to incorporate AI into their existing applications.

Copywriting 128

Copywriting User-Generated CRM Marketers 128

Martech

SEPTEMBER 3, 2021

Email marketers don’t have time for shiny new things. In his latest contribution to MarTech, email marketing thought leader Ryan Phelan warns about how easy it is to be distracted by shiny objects — and he doesn’t just mean new technologies; he includes shiny new mindsets too.

Real Estate 115

Real Estate CMO Analytics New Technology 115

Martech

DECEMBER 15, 2023

Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget. Marketing automation makes tasks like email marketing and social media posting efficient and scalable. Personalization using these tools improves customer engagement.

Marketing Automation Platform 125

Marketing Automation Platform Price Marketers Marketing 125

Martech

DECEMBER 28, 2022

Evaluating and implementing new martech is now a core responsibility of marketing and marketing operations professionals (see part 1 ). The hypothesis implicit in the adoption is that the new technology will enhance outcomes. Using the marketing software, and measuring the results, is the experiment.

Key Performance Indicator 113

Key Performance Indicator Marketing Automation Platform New Technology Email Marketing 113

Martech

MARCH 31, 2023

.” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. “We do establish relationships,” Paaske confirmed.

Marketers 110

Marketers Marketing Food Email Marketing 110

Litmus

JUNE 14, 2024

It takes an email marketing team an average of 2 weeks to produce a single email. That’s two weeks of tinkering with email copy, email design, and email coding before it’s ready for approvals, testing, and finally, sending it out to the world. We know that email workflows can get complex pretty quickly.

Millennials 95

Millennials Copywriting Email Marketing New Technology 95

Martech

SEPTEMBER 29, 2021

In addition, marketers will lose the ability to track device and location data from these pixels as well.” ” Everything you need to know about sending emails that your customers want and that inboxes won’t block. Get MarTech’s Email Marketing Periodic Table. Related: The end of email open rates.

Key Performance Indicator 110

Key Performance Indicator Marketing Automation Platform Email Marketing New Technology 110

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. Email marketing. Digital marketing. Field marketing.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

MARCH 31, 2023

.” Keeping up with marketing needs With new marketing technologies continually emerging, it’s hard for Paaske and the Boomer Baby team to keep up. “It’s hard unless you have a full-time marketing expert,” she said. “We do establish relationships,” Paaske confirmed.

Marketers 107

Marketers Marketing Food Email Marketing 107

Vertical Response

MARCH 15, 2024

The ideal length of an email subject line should be no longer than 60 characters or approximately 6-8 words. Clear and descriptive subject lines that articulate the email content quickly and address the customer’s needs are the backbone of an effective email marketing strategy. can spark curiosity and engagement.

Email Marketing 121

Email Marketing User-Generated B2C Branding 121

illumin

FEBRUARY 6, 2024

As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Like email marketing, SMS marketing is a form of opt-in marketing. Like email marketing, SMS marketing requires a subscription.

Communications 95

Communications Marketers Marketing Social Media Marketing 95

Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are some channels that you can tailor your messaging to reach your target audiences: Email marketing : a great way to make personalization happen at scale is through dynamic content. Content syndication: Today, marketers are able to layer intent data on top of attributes like job title and company name.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology User-Generated 134

Martech

OCTOBER 28, 2021

Perhaps it will never be possible to do absolutely everything in the same platform, let alone the same dashboard, but that’s the condition to which marketing and workplace technology is aspiring. Email marketers in search of new marketing technology to meet challenges .

Law 113

Law Email Marketing New Technology Digital Marketing 113

Litmus

OCTOBER 30, 2020

Hopefully, we’ll also see this new limit added to HTML emails soon. Learn more about AMP and interactive email. Although it’s been around for a few years now, AMP is still a relatively young technology and unfamiliar to a lot of email marketers. Not sure if you’re ready to send AMP emails yet?

New Technology 122

New Technology Email Marketing Place Product 122

Litmus

DECEMBER 21, 2023

Building emails for an email company whose primary audience is email marketers is… tough. Email marketers have incredibly high standards when it comes to the emails that land in their inbox. Where does Litmus Email Guardian fit in the email workflow? Set it—and forget it.

New Technology 85

New Technology Email Marketing Management Branding 85

Martech

SEPTEMBER 22, 2021

Camuso says marketers employing an always-on marketing strategy need help through some kind of “centralized brain”, more specifically an AI-driven platform that allows for personalized messaging on various marketing channels. Does ‘always-on’ marketing improve customer experiences?

Customer 119

Customer Marketing Automation Platform Marketers Marketing 119

Martech

MAY 24, 2024

Complicating it are two common organizational problems: People don’t monitor it regularly, nor do email marketers understand and own the process. Marketers knew it was there but didn’t understand how it worked. Email marketers must understand it and either own the process or have a stake in it.

Law 131

Law Logistics Promotion Email Marketing 131

MarketingOps

NOVEMBER 29, 2024

Auditing your martech stack periodically allows you and your team to review the tools and processes you have in place, uncover existing and new capabilities as the tool evolves, identify overlaps of capabilities across tools, and plan effectively your future Martech strategy roadmap (purchasing new technologies, replacing existing tools, etc.).

Finance 130

Finance Marketers Marketing New Technology 130

Martech

FEBRUARY 9, 2024

At my next role (Janus Capital Group that later went through a merger and became Janus Henderson), I worked on their web content, started to get into email marketing and realized I should probably go back to school and learn to serve as a translator between the IT team and the marketing department. Kind of a happy accident.

Finance 103

Finance New Technology CMO Analytics 103

Content Marketing Institute

AUGUST 2, 2018

When Wolf’s Ridge Brewing needed help directing guests’ attention to their talented chef’s cuisine, Whaling’s team spurned conventional ideas such as social media posts, email marketing , media outreach, etc. How to Explain Content Marketing ROI to Win (or Keep) Buy-In. That didn’t feel really engaging,” Heather says. “So

Branding 110

Branding Food Marketers Marketing 110