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Kim Davis, editorial director of MarTech, interviewed emailmarketing professionals at our recent MarTech conference, discussing important changes to our EmailMarketing Periodic Table, and, the industry as a whole. Image: MarTech EmailMarketing Periodic Table. Focus on infrastructure. “It
They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or emailmarketing platform. Experience managing campaign execution across multiple channels.
Adobe does not share specific pricing ranges, but Marketo Engage pricing is based on the size of the marketing database, plus any additional infrastructure requested such as advanced security, high volume APIs, high volume email infrastructure, or advanced database features. Snapshot: Marketing automation.
Key skills to look for in RevOps talent: Data analysis and interpretation Process optimization and automation Project management Communication and Collaboration Change management Technical proficiency with CRM and other RevOps tools Once you’ve built your team, keep investing in their growth.
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