Content Marketing Institute

JANUARY 14, 2019

How can you tie together content marketing with the marketing lifecycle and the buyer’s journey? Your content here should be more value-focused, less promotional (leads are easily turned off by a sales pitch at this point). HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. Awareness.

Whitepaper 109

Whitepaper B2C Marketers Marketing 109

Marketing Insider Group

APRIL 4, 2024

The alternative of slamming customers with aggressive marketing at once overwhelms buyers or, even worse, irritates them. Instead, effective marketing boils down to reaching audiences repeatedly over time to build familiarity and eventually encourage purchases. Any merchant can promote their store without an expensive agency.

eCommerce 71

eCommerce Marketing Strategy Marketing Marketers 71

Marketing Insider Group

MARCH 28, 2024

The more buyers become used to these requests, the less likely they’ll notice and respond to them. Shake things up for your customers with a new method of sparking social engagement — sending an actual printed card in customers’ order packages that are designed to promote sharing. To get started, it’s easiest to use a tool like Fomo.

eCommerce 120

eCommerce Shoppers User-Generated Promotion 120