Dump the Sales Funnel in Favor of Lifecycle Marketing
Content Marketing Institute
JANUARY 14, 2019
HANDPICKED RELATED CONTENT: How to Win at Content Marketing [New Playbook]. The problem with that: Smart online buyers can move from interest to desire in a heartbeat. Too many brands say goodbye to leads when all it takes is one moment for them to flip to wanting to purchase (or one well-timed coupon sent in an email ).
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