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In April 2024, HubSpot asked 537 emailmarketers across industries in the U.S. if emailmarketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached emailmarketing with a blend of both perspectives.
Emailmarketing is like printing money when you get it right. Thats where trigger-based emailmarketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based EmailMarketing (And Why Does It Work?)
Emailmarketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.
Whether it’s managing customer relationships, winning over leads or uncovering new marketing opportunities, this list can serve as the foundation of a powerful marketing stack. Check out the categories below to get started: Social media marketing tools. Emailmarketing tools. Social media marketing tools.
Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outboundmarketing, which is more traditional. 93% of marketers perceive interactive content as effective, according to Go Gulf.
The good news (for now) is that email campaigns shouldn’t be impacted, specifically if you are using an emailmarketing platform that appends UTMs after a link redirect. shoppers , broken out by demographics, buying behavior, and interests. Important Next Steps See what targeted outboundmarketing is all about.
Email newsletters One unique benefit of emailmarketing is that your message lands directly in your customer’s inbox. This way, you’re sure they have received your email, which is a great way to foster a relationship 1:1. Conversions Conversions are the metrics that are directly tied to your bottom line.
As we’ve previously discussed , this is a big deal for emailmarketers and sales teams, especially those who tend to rely on cold outreach and ABM efforts. It’s how folks perceive your emails. With inbound emails, you’re preaching to the choir – these are your newsletter subscribers, your past shoppers.
For ecommerce, this means you’re not just spamming your entire list with a generic email. Instead, you’re speaking directly to your repeat buyers with exclusive perks, re-engaging cart abandoners with tempting discounts, or wowing your seasonal shoppers with time-sensitive offers. Let’s look at an example. Bottom line?
For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. 81% of shoppers research online before making a purchase. They optimize all product pages with similar content to keep shoppers engaged. And its a must!
Emailmarketing is a beast and client segmentation is the leash. Targeted emails perform better but really targeted emails perform the best. When it comes to email, basic segmentation isnt cutting it anymore. Brands using advanced segmentation see a 760% increase in revenue from their email campaigns.
In February 2025, Klaviyo announced significant pricing changes that have left many businesses re-evaluating their emailmarketing strategies. ESP, you can engage visitor ID contacts separately, qualify high-intent shoppers, and only push the best leads into Klaviyo or Mailchimp. This isnt just emailmarketing.
Signal extends your reach by identifying return visitors beyond that seven-day cutoff, giving you the power to re-engage high-intent shoppers when theyre most ready to buy. Book a Demo Why Re-Signaling Klaviyo Return Visitors Matter More Than You Think First-time visitors are like window shoppers. This is where Signal by Customers.ai
Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now The Foundations of Shopify Marketing Audience Segmentation for Shopify Marketing Ad Retargeting for Shopify Stores EmailMarketing with Customers.ai EmailMarketing with Customers.ai
For example, instead of targeting a broad category like ‘men aged 30-40’, we can now zoom in on ‘tech-savvy fathers in their 30s who love outdoor sports and are frequent online shoppers’ This razor-sharp focus is what makes your ads resonate on a deeper level. Convert Website Visitors into Real Contacts!
Or maybe it’s about integrating seamlessly with your existing marketing stack. For example, if reducing cart abandonment is your top priority, look for tools with session replay or heatmap functionality to pinpoint where shoppers drop off. Get names, emails, phone numbers & more. Can the tool grow with you?
For example, you might discover that younger visitors engage more with your social media content, while older visitors prefer emailmarketing. For instance, if most of your sales happen on Saturdays, ramp up your ad spend or send targeted emails on Fridays to capture that weekend buying surge. See Who Is On Your Site Right Now!
From emailmarketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available! Ratings & Reviews: Shopify App Store : 4.8
Webinar: 2024 Playbook Increasing Traffic & Conversions in the Age of AI Free Webinar: Watch Now The Foundations of Shopify Marketing Audience Segmentation for Shopify Marketing Ad Retargeting for Shopify Stores EmailMarketing with Customers.ai EmailMarketing with Customers.ai
Why New Contacts Can Be a Recipe for Email Deliverability Trouble Once upon a time, in the glory days of emailmarketing, buying a list of 10,000 emails was like striking gold. No one cared too much about where those emails came from, and platforms like Yahoo and Google hadnt yet declared war on spam.
Email Automation Tools Emailmarketing automation tools are essential for ecommerce businesses, streamlining and enhancing communication by automating the creation, scheduling, and delivery of targeted email campaigns, ultimately nurturing customer relationships, driving engagement, and boosting sales with personalized and timely content.
If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, emailmarketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving.
They can specify tailored treatments for individuals within a segment, like personalized messages, outboundmarketing campaigns, real-time interactions, or product and content recommendations. Predictive marketing. Widely used emailmarketing and customer loyalty tools, like Yotpo, Voucherify, and Mailchimp.
From emailmarketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Shopify’s App Store is packed with options. In fact, there are over 8,000 apps available! Ratings & Reviews: Shopify App Store : 4.8
If you’re in ecommerce, you know email isn’t just a channel – it’s a revenue machine! In fact, emailmarketing can account for up to 30% of total revenue for many brands, outpacing social media and paid ads in impact. And with an ROI of $42 for every $1 spent, email is basically the gift that keeps on giving.
For example: A cart abandonment flow for shoppers who didn’t complete checkout. Identify Trends Over Time Emailmarketing is not a “set it and forget it” operation. Get names, emails, phone numbers & more. How to Fix It: Use Klaviyo’s segmentation tools along with Customers.ai We’ve Got a Treat for You!”
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