Martech

AUGUST 13, 2024

This led him to GetResponse, a Polish email marketing company seeking a marketing leader who could represent the brand as a local face in the United States, form strategic partnerships and drive awareness through public speaking and industry events. The era of one-way, intrusive marketing is over.

Transform 133

Transform Marketers Marketing Traditional Marketing 133

Martech

DECEMBER 12, 2024

Likewise, your marketing efforts will have a greater chance of success with a one-two combination of SMS and email. Email marketing weighs in at around 3,600% ROI , while SMS comes out swinging with a whopping 7,100% ROI. As with email marketing, the more legitimate SMS subscribers you have, the better.

Law 114

Law Marketers Marketing Email Marketing 114

Martech

MAY 19, 2022

We hope you’ll take this opportunity to download this free buyers’ guide that looks at today’s email marketing technology and walks you through what you should consider before adopting a new platform or making the switch from your current provider. Email marketing platforms and financial activity. Let us know!

Email Marketing 115

Email Marketing Finance Marketers Marketing 115

Martech

AUGUST 31, 2023

Having an effective email marketing program has never been more crucial. If you’re feeling stuck and don’t know how to improve, our comprehensive email marketing audit checklist can help. Download the free email marketing audit checklist here. Email tools are data-driven with measurable results.

Email Marketing 117

Email Marketing Copywriting Marketers Marketing 117

Martech

FEBRUARY 4, 2022

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. This can be executed as a “welcome” email. Compliance.

Email Marketing 112

Email Marketing Management Law Marketers 112

Martech

JANUARY 23, 2023

This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Get MarTech! In your inbox. Subscribe Processing.

Email Marketing 126

Email Marketing Price eCommerce Customer Acquisition 126

Martech

APRIL 23, 2025

.” Use: “Grab the 3-step playbook that helps B2B marketers cut lead cost by 40% (no email required).” ” Use: “See how top-performing marketing teams build attribution models without hiring an analyst.” ” Instead of: “Join our webinar.”

Whitepaper 112

Whitepaper Thought Leadership CRM Performance Marketing 112

Martech

SEPTEMBER 28, 2022

Let’s face it: many consider email marketing boring. It’s not as flashy as jumping onto BeReal or TikTok, and besides, does Gen Z even use email? Email marketing can be an exciting channel because it drives a lot of revenue for your business. Make email marketing exciting again.

Gen Z 102

Gen Z Email Marketing Shoppers Real Estate 102

Martech

JANUARY 25, 2022

A lot of marketers were understandably concerned that with Apple’s MPP they wouldn’t be able to measure open rates for email campaigns like in the old days. With the ‘pixelgeddon,’ it meant a deep impact on the world of email marketing, but also an opportunity,” said Hanson.

Email Marketing 102

Email Marketing User-Generated Marketers Marketing 102

Martech

JANUARY 2, 2025

So we did a test with the hypothesis Since earlier efforts tend to perform better, we should be able to get a lift in revenue by switching the order of efforts 3 and 4, since effort 4 generates a higher revenue-per-email-address. Do you get any testing ideas from this Walgreens email? and drive more revenue.

Performance Marketing 112

Performance Marketing Promotion Product Branding 112

Martech

JULY 26, 2024

Personalized email campaigns : Leverage dynamic email marketing to send personalized content and offers based on user behavior and preferences. Social media engagement : Maintain an active presence on social media, utilizing platforms like LinkedIn, Twitter and Instagram to drive traffic back to your website.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Martech

APRIL 3, 2025

They can be a great strategy to expand your email marketing list, but that list is only as good as the buyers on it. If the conversion event requires little commitment from the user, it is likely they won’t invest anything more. Shift to quality over quantity.

User-Generated 110

User-Generated Customer Journey Finance CRM 110

Martech

JULY 30, 2024

Email marketing is a powerful method for nurturing leads and converting them into customers. Through targeted email campaigns, businesses can sustain direct communication with their audience, deliver personalized content and efficiently promote their products or services.

CRM 113

CRM Marketers Marketing Customer loyalty 113

Martech

FEBRUARY 10, 2025

While the sales team is the primary user of these tools, connecting marketing to how theyre used, tracked and optimized can lead to even better outcomes. Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply.

Thought Leadership 84

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 84

Martech

APRIL 15, 2025

Performance marketer Louis Halton Davies said that Google keeps stacking the chips in its favor when it comes to consent rules. The argument that people dont object is not a fair one as most people have no idea that companies they buy from or provide information to might upload that information to an ad platform like Google Ads.

Non-Profit 73

Non-Profit Law User-Generated Marketers 73

illumin

DECEMBER 13, 2023

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. Tracking this data also lets marketers create more effective communications. CTR is easy to access and understand; the metric lets marketers quickly see their overall email performance.

Email Marketing 52

Email Marketing Management Energy Health 52

Martech

JUNE 18, 2024

Let’s dive into the key elements that make email campaigns effective, including how to: Create irresistible subject lines. Time your emails for maximum impact. Dig deeper: Email marketing strategy: A marketer’s guide Build your email from the ground up Every high-performing email starts with a strong foundation.

Transform 120

Transform Email Marketing Retail Communications 120

Martech

APRIL 6, 2022

Email marketing has long been a moving target — from the evolving landscape of email service providers to constant changes in infrastructure and security. Despite this, visual imagery remains one of the key elements of successful email marketing campaigns, even though it poses one of the biggest challenges to email marketers.

Email Marketing 117

Email Marketing B2C Marketers Marketing 117

Martech

APRIL 5, 2023

For your emails to convert, it takes more than writing a few lines and hitting send. Everything plays a role in your email success, from the health of your email database to your copywriting skills. That will allow you to identify what resonates most with your audience so you can create more similar emails.

Health 122

Health Inbound Marketing Copywriting Education 122

Hubspot Marketing

AUGUST 12, 2022

Based on your interests and strengths, you can develop niche specialties like SEO, content strategy, or performance marketing. Within those specialties, you can become an expert in SEO for real estate platforms, a pharmaceutical content strategist, or an e-commerce performance marketer.

Digital Marketing 121

Digital Marketing Pharmaceutical Real Estate Transform 121

Martech

NOVEMBER 7, 2023

Between the switch to GA4 and the wider implementation of artificial intelligence (AI) tools , marketers have had to stay nimble in 2023! Nowhere is this more evident than in the mysterious, often confounding world of email marketing. That’s a lot of emails. Looking forward, what are email marketers most concerned with?

Email Marketing 112

Email Marketing User-Generated Place Product 112

Backlinko

DECEMBER 6, 2024

Remember the 1% of ToFu website visitors who opted in to email so they could download the free cheat sheet? We leverage email marketing to build relationships with our target audience. Our welcome email introduces new subscribers to the brand and explains what kind of content they can expect. Lets look at Backlinko again.

Customer Journey 84

Customer Journey User-Generated Marketers Marketing 84

Neil Patel

DECEMBER 13, 2022

Email Marketing. 56% of companies said they would increase their email marketing budget. 38% of companies plan on maintaining their email marketing efforts. 38% of companies plan on maintaining their email marketing efforts. 6% said they plan on decreasing their email marketing budget.

B2C 144

B2C Marketers Marketing Influencer Marketing 144

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. A better approach to email campaigns.

Customer Journey 115

Customer Journey Email Marketing eCommerce Advertisers 115

Litmus

MARCH 15, 2024

Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street. In one direction, marketers need a verifiable view of customers to provide relevant content and campaigns. In fact, 41% of marketers say that email is their most effective marketing channel.

Law 111

Law Transform Marketing Mix Marketing Strategy 111

Martech

MARCH 25, 2022

You’ve been working in email for 23-plus years, and you’ve seen everything. How can you hate email?” ” I don’t hate email at all. But I hate how many marketers use email. Here are my top five things email marketers need to stop doing and what to do instead.

Real Estate 132

Real Estate Law Shoppers Email Marketing 132

Rock Content

MAY 5, 2020

Content Marketing has evolved from being just blog posts and editorial strategies. It’s a holistic approach that provides a complete content experience and relies on a broad range of Digital Marketing tactics such as email marketing , social media, SEO , interactive content, and paid media to keep and enhance engagement with customers.

Manufacturing 124

Manufacturing Food Promotion Education 124

Martech

JUNE 6, 2024

We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. How many emails should we send in an onboarding sequence to move new subscribers to convert?

Email Marketing 122

Email Marketing Law Promotion Customer Journey 122

Martech

MARCH 9, 2023

For email marketers, the obvious includes marketing data we use when creating and structuring campaigns, choosing audiences, measuring success and taking the next steps. This is why email marketing is so useful. It generates data we can apply throughout the entire marketing ecosphere.

Email Marketing 115

Email Marketing eCommerce Analytics Traditional Marketing 115

Martech

MARCH 9, 2022

“My DNA has always been with email,” he said. “When I started this company it was to help advanced email marketers get a little deeper into doing cooler things.” ” Email marketing expert Ryan Phelan emphasized the enormous challenges in what Ergo is seeking to do.

Customer 122

Customer Email Marketing Digital Marketing Target Market 122

Martech

MAY 22, 2023

But if that’s all you’re using it for, you’re missing a huge opportunity to solve some of your biggest marketing problems and elevate your marketing team’s role as a revenue and tech leader. As email marketers, we will work closely with AI in our companies.

User-Generated 124

User-Generated Email Marketing Customer Marketers 124

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Email Marketing 120

Email Marketing Analytics B2C Energy 120

Litmus

APRIL 6, 2021

When they are gone, it could disrupt key components of your digital marketing ecosystem, such as: Personalization: Behavioral and browsing data will be limited, making it harder for marketers who depend on 3P cookies to personalize ads. Performance Marketing: Analytics and attribution based on 3P cookies could be much less effective.

Transform 109

Transform Marketing Mix Performance Marketing Advertisers 109

Martech

SEPTEMBER 7, 2023

Here are some specific digital marketing services that businesses can use to prepare for Black Friday and Cyber Monday: 1. Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals.

Shipping 117

Shipping Millennials Email Marketing SEO 117

Martech

DECEMBER 30, 2022

Treat your marketing program like a business, an asset, and communicate that asset to your executives. This approach results in increased spending at companies that value email. Dig deeper: 5 email marketing lessons learned in the pandemic. That comes from people who own it. RFPs and ESP migrations are off the charts.

Transform 24

Transform Marketers Marketing Retail 24

Martech

MARCH 22, 2022

Email marketing is both an art and a science: it takes patience, testing and a dash of creativity to get it just right. Regardless of your customer, improving your email marketing can enhance brand loyalty and increase sales.

Email Marketing 98

Email Marketing Branding Customer Marketers 98

Martech

SEPTEMBER 14, 2022

But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers. Every now and then, we make cringe-worthy mistakes.

Email Marketing 98

Email Marketing Marketers Marketing Performance Marketing 98