Rock Content

SEPTEMBER 23, 2020

Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. We’ll talk about this, covering the topics: What is personalized marketing?

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketers 72

Martech

FEBRUARY 10, 2025

While the sales team is the primary user of these tools, connecting marketing to how theyre used, tracked and optimized can lead to even better outcomes. Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply.

Thought Leadership 74

Thought Leadership CRM Customer Acquisition Marketing Automation Platform 74

Martech

MAY 3, 2023

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Email marketing is a powerful tool for nurturing leads.

Whitepaper 103

Whitepaper Email Marketing Customer Journey Education 103

Martech

DECEMBER 28, 2021

In 2022, buyer journeys will continue to get more personalized. Marketers who pay attention to these data signals will gain a competitive edge. “By Cyber Monday has become Cyber Month. And Amazon’s Prime Day summer promotions are really more like “Prime Week.”.

Retail 134

Retail Shoppers Manufacturing eCommerce 134

Martech

JANUARY 30, 2023

After all, you have a CRM in place and obtained permissions and opt-ins for your email marketing. The industry is changing I’ll discuss government regulation next, but the marketing technology industry itself is making big changes — in some cases amounting to self-regulation. This is even more reason to move quickly.

Customer 108

Customer CRM Advertisers Advertising 108

Lusha

NOVEMBER 18, 2024

This will lead to: More personalized marketing campaigns More targeted sales outreach More effective customer success strategies Account-Based Marketing (ABM): ABM is a targeted approach to marketing that focuses on high-value accounts.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. For email marketing, it’s easier to say what you shouldn’t focus on.

Email Marketing 106

Email Marketing B2C Customer loyalty Marketers 106