Martech

APRIL 15, 2025

The organization, which claims to be “a non-profit organization with a single goal: to promote small businesses access to essential digital technologies and tools,” doesn’t disclose it is funded by Google and Amazon. An outreach campaign by the Connected Commerce Council asks recipients to sign a letter opposing the bill.

Non-Profit 67

Non-Profit Law User-Generated Marketing 67

Rock Content

MAY 5, 2020

It’s a holistic approach that provides a complete content experience and relies on a broad range of Digital Marketing tactics such as email marketing , social media, SEO , interactive content, and paid media to keep and enhance engagement with customers. But the present moment is not a time to promote actions.

Manufacturing 124

Manufacturing Food Promotion Education 124

Backlinko

DECEMBER 6, 2024

Remember the 1% of ToFu website visitors who opted in to email so they could download the free cheat sheet? For example, the team at Beehiiv, a newsletter growth platform, uses multiple social media platforms to promote their brand. We receive tons of qualified candidates for each new role we promote. Series A in just 6 days.

Customer Journey 85

Customer Journey User-Generated Marketing Marketers 85

Martech

MAY 15, 2023

Email on Acid had a nice take on this example in a recent newsletter. The recap to a featured blog post reads, “OK, so your email landing in the Gmail Promotions tab. This CTA on an email promoting a new product accomplishes two goals — telling customers to order and reminding them they will earn a reward if they do.

Whitepaper 134

Whitepaper Copywriting Promotion B2C 134

Martech

JUNE 6, 2024

We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. How many emails should we send in an onboarding sequence to move new subscribers to convert?

Email Marketing 122

Email Marketing Law Promotion Customer Journey 122

Litmus

SEPTEMBER 24, 2024

But with so many promotions flooding inboxes, how do you ensure yours stands out? In this blog, we’re diving into some of the best Black Friday email examples that not only captured attention but also drove impressive results, plus trends, steps for success, the various types of Black Friday campaigns, and more.

Shoppers 91

Shoppers Millennials Retail Email Marketing 91

Calvyn Lee Blog

NOVEMBER 24, 2023

Meanwhile, less than 20% have a structured testing program for activities like email, social media ads, and website optimization. For example, Persado uses AI to create higher-performing marketing messages. This presents an opportunity for generative AI to simplify testing of alternatives.

Transform 130

Transform Digital Marketing Key Performance Indicator User-Generated 130

Neil Patel

DECEMBER 13, 2022

Email Marketing. 56% of companies said they would increase their email marketing budget. 38% of companies plan on maintaining their email marketing efforts. 38% of companies plan on maintaining their email marketing efforts. 6% said they plan on decreasing their email marketing budget.

B2C 144

B2C Marketing Marketers Influencer Marketing 144

Martech

SEPTEMBER 7, 2023

Here are some specific digital marketing services that businesses can use to prepare for Black Friday and Cyber Monday: 1. Start planning your email marketing campaigns Black Friday and Cyber Monday are two of the biggest shopping days of the year, and email marketing is a great way to reach your existing customers and promote your deals.

Shipping 117

Shipping Millennials Email Marketing SEO 117

Martech

JULY 7, 2023

How many email metrics do you and your email marketing team track to measure how your email program is performing? The top five metrics marketers use to measure success — opens, clicks, unsubscribe, click to open and bounces — are all activity-based, the 2021 State of Email Analytics report from Litmus revealed.

Email Marketing 120

Email Marketing Analytics B2C Energy 120

SocialPilot

JANUARY 26, 2024

This list of AI prompt examples covers a wide range of marketing roles and tasks, helping marketers leverage AI to generate social media copies, campaign planning, and more. While running email campaigns, I use AI to transform my email copies and make them more persuasive. But how did I create this guide?

Transform 105

Transform User-Generated Marketing Marketers 105

Martech

APRIL 25, 2022

. “70% of marketers say they use ABM, and there’s a 15% year over year increase in the usage of an ABM,” said Ali Haeri, VP of marketing at MNTN, in his presentation at The MarTech Conference. ” Enter CTV — a growing channel offering ABM marketers plenty of opportunities. . What it is.

Direct Mail 112

Direct Mail Customer Acquisition User-Generated B2C 112

AWeber

MAY 22, 2024

The page does not contain links or copy that promote anything other than its singular goal of encouraging subscription conversions. There are many kinds of landing pages , so the content and design of these marketing powerhouses can vary dramatically depending on the page’s goal, audience, and brand.

Whitepaper 105

Whitepaper Copywriting User-Generated Promotion 105

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. This type of content often revolves around branded terms that help with performance marketing and email outreach – but not SEO. Get the daily newsletter search marketers rely on.

SEO 111

SEO Customer Acquisition User-Generated Customer Journey 111

Martech

DECEMBER 28, 2021

And Amazon’s Prime Day summer promotions are really more like “Prime Week.”. Marketers who pay attention to these data signals will gain a competitive edge. “The This requires layering in first-party data and personalization that reflects a shopper’s environment, including time-of-day, weather, regional promotions and more.

Retail 138

Retail Shoppers Manufacturing eCommerce 138

Hubspot Marketing

JANUARY 23, 2023

Where Will Marketing Leaders Cut Costs In A Recession? If a recession occurs, 1 in 4 marketing leaders expect to see budget cuts in their paid social media content, followed by organic social content, print ads, email marketing, and video content. What Skills Should Marketers Focus on for Career Growth?

Marketing 107

Marketing Marketers Promotion Management 107

Martech

SEPTEMBER 11, 2023

A: The key is relevancy, relevancy throughout performance marketing, email marketing and eventually things like product description pages as well. Dig deeper: What brands and retailers need to know about RMNs Q: And knowing that allows you to do what? You don’t need to show the same thing to everyone.

Customer 115

Customer Real Estate Retail Transform 115

AWeber

JANUARY 4, 2024

Struggling to bring your email ideas to life? You’re not alone, with two in five email marketers admitting they find it hard creating effective content. Email body: Comprising the bulk of your email, these components are your opportunity to build your brand, engage your audience, and drive action. Copy What is it?

Law 64

Law Email Marketing Copywriting Promotion 64

Hubspot Marketing

DECEMBER 13, 2023

Content Marketing Content marketing is a cornerstone of inbound marketing strategies. It refers to creating a wide variety of content — video, audio, blog, and social media — that isn’t super promotional but delivers valuable information to attract potential customers and create interest in your products or services.

Inbound Marketing 105

Inbound Marketing PR Manufacturing Marketing 105

Martech

MARCH 22, 2023

Review your price structure on promotions. .” If your customers don’t have the money to buy more often or to fill larger carts, sending more offers won’t move the revenue needle. Look at your targeting. Consider your segmentation program. What should it look like to stimulate more sales?

Marketing Strategy 105

Marketing Strategy Whitepaper Thought Leadership Marketing 105

Digital Marketer

MAY 29, 2023

With these insights, marketers can allocate resources effectively and enhance overall campaign performance. Automation & Efficiency : By automating repetitive and time-consuming tasks, AI liberates marketers to focus on strategic endeavors. Mindful consumption promotes a more intentional and sustainable way of living.

Transform 80

Transform Marketing Marketers User-Generated 80

CXL

MAY 27, 2022

The responsibilities from this DGM role at SaaS company Datto show how embedded demand gen managers are in marketing: • “Build strong, integrated marketing programs using a mix of content marketing, digital marketing, email marketing, and webinars to drive new business opportunities and revenue.

Management 79

Management User-Generated Inbound Marketing CRM 79

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Mamba Website: [link] Founded in: 2020 No. Spiralytics Website: [link] Founded in: 2013 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52

Welcome Software

DECEMBER 5, 2022

Some key ways you can automate your social media content marketing are by scheduling posts, connecting various social media platforms to publish content on multiple platforms at once, regularly sharing your content, automatically promoting content and more. Automation revolutionizes email marketing by automatically sending emails.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketing 40

Welcome Software

DECEMBER 5, 2022

Some key ways you can automate your social media content marketing are by scheduling posts, connecting various social media platforms to publish content on multiple platforms at once, regularly sharing your content, automatically promoting content and more. Email marketing. Tracking performance. image source.

Marketing Automation Platform 40

Marketing Automation Platform Content Marketing Entertainment Marketing 40

verse.ai

OCTOBER 1, 2024

Email marketing platforms. When you look at what emails are performing the best, that can clue you into what customers are most interested in. Here are a few tips for better utilizing video in your content marketing: Define your goals. Promotional? Google Analytics. What are they liking the most?

B2C 59

B2C Content Marketing CRM Marketing 59

Lusha

NOVEMBER 18, 2024

Email marketing: Setting up automated email campaigns that nurture leads through the sales funnel, saving time and resources. Fostering Customer Advocacy: Turning Customers into Promoters Happy customers are your most powerful marketing asset. A high NPS indicates strong customer advocacy.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40

Welcome Software

MARCH 11, 2022

Without a content marketing goal (and strategies to help you achieve that goal) you’ll essentially be flying blind with your content. The last bucket, paid media, is your typical paid advertising for content promotion. This includes everything from PPC to paid influencers marketing to native ad placement.

Management 52

Management Gen Z Whitepaper Content Marketing 52

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. For years, marketers have gotten away with that dynamic, but we’re seeing cracks emerge which, left untreated, will cause an irreparable decline in the channel’s performance. For email marketing, it’s easier to say what you shouldn’t focus on.

Email Marketing 109

Email Marketing B2C Customer loyalty Marketing 109

Unbounce

OCTOBER 20, 2023

And when you’ve got short-term or special promotions Sometimes you’ll need to launch a promotional campaign quickly. Well, imagine itʼs Mother’s Day, and you have to get a critical message out regarding a promotion you are running, and you forgot to update the promotions page on the website. What to do?

Whitepaper 105

Whitepaper eBook Promotion Communications 105

DIY Marketers

OCTOBER 20, 2022

A performance marketing agency relies on data, and the inability to track performance can quickly render a marketing campaign ineffective. Create email list segments based on actions. people open emails from our businesses. We have actually seen our email delivery get even better.

Marketing 108

Marketing Marketers CRM Law 108

Exposure Ninja

AUGUST 11, 2023

So let’s take a closer look at what marketing is and how you can use it to achieve your business goals. What Is Marketing? The Definition of Marketing According to the Oxford English Dictionary, marketing is “The action or business of promoting and selling products or services, including market research and advertising.”

Outbound Marketing 52

Outbound Marketing Affiliate Marketing B2C Inbound Marketing 52

Hubspot Marketing

NOVEMBER 25, 2024

One business might send bi-weekly how-to guides and best practices in its industry; another might send weekly interviews with master marketers (that was a shameless plug for a newsletter I sometimes write for ). What’s most important to understand is how B2B newsletters differ from traditional email marketing.

Promotion 92

Promotion Branding Thought Leadership Marketing 92

Backlinko

DECEMBER 19, 2024

Next, scroll down to see this blogs top-performing marketing channels: As you can see, The Maker Makes gets 99.93% of its traffic from organic search. And start collecting email addresses from the get-go. Focus on growth in months four through 12 by setting publishing goals and promoting your posts. Add them to the list.

Affiliate Marketing 98

Affiliate Marketing Analytics SEO User-Generated 98

Spiralytics

AUGUST 22, 2024

They offer a range of SEO services, including free SEO audits, tailored strategies, and a pay-per-performance model ensuring fees are tied to ROI. Mamba Website: [link] Founded in: 2020 No. Spiralytics Website: [link] Founded in: 2013 No.

SEO 52

SEO Copywriting Social Media Marketing Real Estate 52