Martech

JULY 26, 2024

Mastering the customer journey Guiding visitors through their customer journey requires a strategic, data-driven approach: Precise targeting for awareness : Use advanced SEO and content marketing strategies to attract high-intent visitors searching for solutions in your industry.

Transform 125

Transform Whitepaper Thought Leadership Customer Journey 125

Martech

MARCH 22, 2022

Email marketing helps organizations acquire and retain customers, build businesses and make more money. That single sentence explains why companies must invest in effective email marketing. Unlike other channels, marketers need to know the mechanics of message delivery, too. Who uses or works with email marketing?

Email Marketing 117

Email Marketing B2C Law Marketing 117

Martech

MAY 15, 2023

“Download the whitepaper” is better than “Click here,” but only marginally so. What will they learn when they get your whitepaper? Focus on the relevant next step This tells customers what will happen when they click on your website and hints why they should take that next step.

Whitepaper 131

Whitepaper Copywriting Promotion B2C 131

Martech

MAY 3, 2023

Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Email marketing is a powerful tool for nurturing leads. Leading readers down the marketing funnel naturally is crucial for creating a seamless user journey and boosting conversions.

Whitepaper 103

Whitepaper Email Marketing Customer Journey Education 103

Martech

MAY 25, 2022

When your customer looks at your system, for example, the eyes dart rapidly across the user interface, triggering a cascade of neurobiological activity that can affect everything from thoughts and emotions to desired behaviors such as downloading white papers and liking your social media posts. Email marketing software. .

Whitepaper 109

Whitepaper Email Marketing CRM Customer 109

AWeber

MAY 22, 2024

Its purpose is to capture visitor information in exchange for something of value, like an ebook, template, or white paper. A high-converting lead generation landing pages always include a sign-up form to collect subscriber information, such as email addresses, names, interests, location, and more.

Whitepaper 100

Whitepaper Copywriting User-Generated Promotion 100

Martech

MARCH 22, 2023

(Get background information and details in this earlier MarTech column: 10 questions to ask when auditing your email program.) Besides these thought leadership sources, you can call on your email communities for advice and ideas. Expect the same if the economy stutters.

Marketing Strategy 103

Marketing Strategy Whitepaper Thought Leadership Marketing 103