Hubspot Marketing

SEPTEMBER 30, 2024

As a writer in the marketing industry, I've seen it myself. But another marketing task that AI excels at? Personalization. If you’re interested in using AI personalization in marketing to reach your customers, I put together this guide to help. Table of Contents Why use AI for marketing personalization?

Thought Leadership 131

Thought Leadership User-Generated Marketing Marketers 131

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Customers.ai

DECEMBER 12, 2023

Identify who is visiting your site with name, email and more. Ecommerce Tool #9 – Klaviyo Email Automation Platform Klaviyo is a marketing platform that helps eCommerce store owners deliver a more personalized experience for their customers. This includes email marketing automation. See how Customers.ai

eCommerce 106

eCommerce PR User-Generated Marketing 106

Martech

JUNE 26, 2023

But even in this moment of digitally-driven marketing initiatives, a surprising trend is re-emerging: in-person event marketing. Marketing today is driven by online reputation, social media community management, SEO, and digital media. And remember – marketing goes hand-in-hand with your sales group.

Event Marketing 109

Event Marketing Marketing Marketers PR 109

Duct Tape Marketing

MAY 19, 2011

David Meerman Scott David is the author of 7 books, Real-Time Marketing & PR , is his newest addition to the collection. His blog – Web Ink Now – is ranked by AdAge Power 150 as a top worldwide marketing blog. He also teaches global marketing at Georgetown University. All rights reserved.

PR 55

PR Marketing Marketers Global Marketing 55

Moz

MAY 10, 2020

On one particularly uninspiring day, I set up a 30-minute chat with a customer to learn more about her personal marketing challenges. Engage with your readers in real life whenever possible. As we spoke, I realized how out-of-touch I'd become with some of our readers’ primary struggles.

SEO 70

SEO CRM PR Analytics 70