Litmus

MARCH 31, 2022

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

Personalized Marketing 95

Personalized Marketing Marketing Marketers Traditional Marketing 95

Martech

AUGUST 12, 2024

This allows for more personalized marketing efforts. Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors.

Customer 116

Customer B2C CMO Customer Journey 116

Martech

FEBRUARY 11, 2022

In this guide to personalized marketing, we’ll dive deep into personalization and its potential to increase customer engagement. We’ll cover: What is personalization? Examples of personalized marketing. Who uses personalization in marketing? How personalization can help marketers.

Personalized Marketing 123

Personalized Marketing B2C Customer Journey Law 123

Hubspot Marketing

NOVEMBER 4, 2024

Although they’re ostensibly customer service and/or lead gen bots, these AI chatbots are also able to collect enormous amounts of data that yesteryear’s marketer could only dream of — sentiment analysis (is the consumer swearing in all caps? Savvy marketers know that “personalization” goes a lot deeper than just using a customer’s first name.

Analytics 125

Analytics Customer Journey CMO Marketing 125

Vertical Response

AUGUST 25, 2024

This article outlines effective marketing strategies for holidays that you can implement right away. Learn about early planning, multi-channel campaigns, personalized marketing, and more to ensure a successful festive season. Social Media Platforms for Holiday Marketing Social media platforms are crucial for holiday marketing.

Marketing Strategy 105

Marketing Strategy Non-Profit Shoppers Shipping 105

Search Engine Land

AUGUST 30, 2024

Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior. This means tailored content, product recommendations and targeted ads that resonate more with individual consumers.

Transform 98

Transform Marketing Marketers Education 98

Martech

OCTOBER 2, 2024

Anticipating customer behavior to drive personalization Predictive analytics helps you analyze past customer behaviors to forecast future actions, allowing for personalized marketing campaigns that align with individual preferences. For instance, a team may want to consider channel level when approaching a campaign.

Analytics 94

Analytics Transform Customer Acquisition Customer loyalty 94

Buffer Marketing

JANUARY 7, 2025

So, instead of just tracking mentions, you get valuable insights into how people feel about your brand, products, or campaigns. Hubspot: Generate and optimize B2B emails Source: Hubspot Looking to improve your B2B email performance? Hubspot 's AI helps you create and optimize email marketing campaigns that convert better.

Price 118

Price Thought Leadership Transform User-Generated 118

Vertical Response

MARCH 21, 2022

Email marketing helps a business reclaim lost time, boost ROI, and improve customer service. There is a learning curve associated with creating effective email campaigns. It’s time to construct the perfect email marketing campaign strategy. The Benefits of Email Marketing. Don’t worry.

Email Marketing 80

Email Marketing Marketing Marketers Analytics 80

Rock Content

SEPTEMBER 23, 2020

Digital Marketing has always been a major tool to reach large audiences, but traditional approaches have caused saturation. Thus, consumers are increasingly likely to engage in more targeted campaigns, which personalized marketing can offer. We’ll talk about this, covering the topics: What is personalized marketing?

Personalized Marketing 72

Personalized Marketing Branding User-Generated Marketing 72

Customers.ai

DECEMBER 4, 2024

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Ecommerce marketers focused on improving user engagement and retention. Pro tip: Use Amplitude’s cohort comparison to test how different audience groups react to promotions or product launches. Who is it perfect for?

eCommerce 75

eCommerce Shoppers Price Customer Journey 75

Customers.ai

NOVEMBER 18, 2024

From email marketing to customer reviews to SEO, the possibilities are almost endless. Integration Capabilities Your marketing apps need to play nicely with the tools you’re already using. Use Case: An ecommerce brand selling beauty products can use Klaviyo to segment their audience based on purchase frequency.

eCommerce 73

eCommerce User-Generated Transform Customer loyalty 73

Hubspot Marketing

NOVEMBER 6, 2024

Visitors lurking on your website want to know what real customers think of your product or service before they, too, take the plunge. If they're about to leave, throwing social proof to their faces is great in proving that they actually need the product or service in question.” Content Marketing Lead Generation 5.

User-Generated 81

User-Generated Marketing Marketers Advertising 81

Rock Content

JULY 20, 2020

Having an Email Marketing strategy today is not a question of if but how. The market was so flooded by email marketing strategies in recent years that many of us think of it as an annoyance or even spam. But just like it’s edible namesake, email spam conjures images of bland, prepackaged, low-effort food.

Email Marketing 72

Email Marketing Food CMO Marketing 72

Hubspot Marketing

MAY 14, 2019

Acquisition marketing is attracting new visitors and leads to your website through search engine optimization, freemium products, education hubs, paid advertising, copywriting, conversion rate optimization, lead generation campaigns, and lead optimization. Affiliate Marketing. Campus Marketing. Customer Marketing.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Martech

MARCH 20, 2025

This feature allows side-by-side analysis to uncover insights and market opportunities. Persado launched Dynamic Email, an AI-powered tool for automating campaign setup, content creation and email personalization. The platform enables media and advertising companies to create efficient, sustainable advertising products.

Retail 98

Retail User-Generated Advertising Advertisers 98

Use Insider

NOVEMBER 13, 2024

Adobe has been one of the most recognizable tech companies for decades, mostly thanks to its Creative Cloud products like Photoshop, Illustrator, and Premier Pro. In recent years, they’ve invested in expanding their offering for marketing and eCommerce teams with the Adobe Experience Cloud — a suite of solutions that includes product like.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketing 52

Martech

APRIL 11, 2025

the company’s biggest product launch since 2013. It’s a significant overhaul designed to integrate design and productivity tools into a single platform. gives marketers faster and more efficient tools for planning, creating and executing campaigns. Email: Business email address Sign me up! Processing.

Transform 73

Transform User-Generated Analytics Communications 73

Martech

JANUARY 11, 2024

Higher content value in emails In the new year, marketers will pivot from sending low-value deals to sending valuable content that builds relationships between brands and their customers. “We Historically, new brands — a CPG for instance — will send general ‘spam’ emails with ‘50% off.’

Marketing 133

Marketing Marketers Customer Journey Email Marketing 133

Use Insider

NOVEMBER 8, 2023

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Limited marketing stacks.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Hubspot Marketing

JUNE 2, 2022

Many small businesses don’t think they “do marketing,” or need to “do marketing.” In fact, around 37% of small businesses in a survey of 500 small businesses don’t have a website to market their products and services. its results pale compared to what they’ll get if they use digital marketing. Image Source.

Digital Marketing 144

Digital Marketing Traditional Marketing Marketing Marketers 144

Use Insider

JANUARY 9, 2025

It supports channels like SMS, WhatsApp, and push notifications while also offering solid tools for targeting, personalization, and automation. For many use cases, Braze is also more cost-effective than Adobes products. It initially focused on mobile marketing channels such as SMS, push notifications, and in-app messaging.

Customer Journey 52

Customer Journey eCommerce Analytics Price 52

Litmus

NOVEMBER 11, 2022

Organizations using advanced personalization generate 17% more revenue through their campaigns. When trying to execute highly personalized email marketing campaigns, however, marketers encounter many barriers. In 2022, over 40% of companies plan to increase their investment in email marketing.

CRM 110

CRM Key Performance Indicator Customer loyalty Transform 110

Adobe Experience Cloud Blog

APRIL 3, 2014

I missed Pinkberry, but even though I loved their product, I couldn’t quite work up the motivation to go back. This is one of the biggest benefits to creating a mobile app for your product or service – it’s easy to monitor activity. They also knew I hadn’t opened (or clicked) on any of their recent emails. Email Marketing'

Thought Leadership 134

Thought Leadership Education Email Marketing Product 134

Martech

MAY 16, 2022

Its organic face care products are formulated for people with sensitive skin. “I I developed the products for my own skin,” said Alexander. “I When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features.

Transform 102

Transform CRM Email Marketing Retail 102

Martech

MAY 3, 2023

This article explores the importance of a smooth customer journey for readers and explains how a more personalized marketing approach can help you achieve it. Key takeaways: Understanding the three marketing funnel stages is crucial for creating a smooth user journey. Email marketing is a powerful tool for nurturing leads.

Whitepaper 106

Whitepaper Email Marketing Customer Journey Education 106

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Essentially, demand generation is a long-term, education-focused marketing strategy that prioritizes reaching and engaging “out of market” buyers.

Inbound Marketing 134

Inbound Marketing Whitepaper Real Estate Non-Profit 134

Martech

SEPTEMBER 23, 2021

Use cases show brands how consumers interact with their products and services. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation.

Transform 123

Transform Analytics Customer Email Marketing 123

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? Common objections to buying your products or services. Product demos.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Martech

FEBRUARY 21, 2024

This can involve offering loyalty programs, providing exceptional customer service and offering relevant product recommendations. The data you need at this stage Let’s look at the data that is most helpful at this stage in the customer journey and what these types of data enable marketers to do and measure.

Customer Journey 99

Customer Journey Transform Customer Acquisition Price 99

Martech

MAY 5, 2022

The buyer persona is the fictional personality marketers create that represents a specific type of user who interacts with their brand. In contrast, the ICP is a description of customers who will benefit from your product or service. “They’re used for maintaining customers, and personalization is the absolute key.”

Customer 124

Customer Transform Customer loyalty User-Generated 124

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. Karelle Gordon (Marketing Director, Education, Fortune Media ) shares that when using personalization , marketers have seen up to an eight times higher return on investment (ROI). . Check them out here.

CRM 103

CRM Email Marketing Finance Education 103

Neil Patel

JANUARY 31, 2022

Most e-commerce store owners have no idea how to effectively market their business. Selling products or services online requires a special touch. I’ll walk you through why e-commerce marketing is different, what strategies to use, and we’ll even explore a few e-commerce businesses that are getting marketing right.

Affiliate Marketing 107

Affiliate Marketing Influencer Marketing User-Generated Promotion 107

Digital Marketer

SEPTEMBER 23, 2022

If yes, you should incorporate the progressing idea of digital marketing in your branding strategy. Digital marketing uses technologies and online avenues to promote your products and services to people beyond your service area. Personalizing the sales is the secret to making your customer choose your products and services.

Market Trends 89

Market Trends Digital Marketing Transform User-Generated 89

Sprout Social

JUNE 28, 2023

In this article, we’ll walk through what marketing automation is, how and why to use it and examples of tools. Feel free to jump ahead: What is marketing automation? What’s the difference between email marketing and marketing automation? Why use marketing automation? Why use marketing automation?

CRM 132

CRM Marketing Marketers Customer Journey 132

Customers.ai

NOVEMBER 25, 2024

For instance, when a visitor spends 10 minutes browsing your premium sneakers category, your CRM doesn’t just note that – they’re flagged for follow-up with tailored campaigns featuring similar products. For ecommerce marketers, that means a tool that doesn’t just track clicks but actually helps you drive revenue. The result?

eCommerce 88

eCommerce Price Customer Journey CRM 88

Litmus

NOVEMBER 2, 2023

For example, it will know if Customer A (let’s call her Alice) has an existing internet service product and is responsive to upsells or ad-ons relevant to that product. When should you be sending your marketing emails , and how many is too many, or not enough ?

Marketing 103

Marketing Marketers User-Generated Email Marketing 103