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Mastering Target Audience Analysis: A Practical Guide With Real-World Examples

Vertical Response

Key Takeaways Defining a brand’s target audience is imperative for creating effective marketing strategies, involving an in-depth understanding of demographics, behaviors, and preferences, as well as going beyond to consider psychographics and segmentation based on values and lifestyles.

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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

Email Marketing Email marketing remains a powerful tool for small businesses in 2024, offering a direct line of communication with customers and prospects. Analyzing the performance of your emails through open rates, click-through rates, and conversion rates is essential for refining your strategy.

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10 Marketing Agency Trends You Should Know About in 2024

Customers.ai

Book a Demo Marketing Agency Trend #6: Video Content is Still Here Has video made every trends list for the past 10+ years? Find partners that complement you and share similar target markets as your business. Marketing Agency Trend FAQs Q. What are the latest trends in digital marketing for agencies?

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B2B Lead Generation Strategies That Will Deliver Marketing ROI

Marketing Insider Group

The ones you choose should depend on who your target market is and where they tend to hang out. Use Gmail Ads to Target Your Competitors’ Audience. Email is still the most popular lead generation channel—77% of B2B marketers use email marketing to drive leads, according to SuperOffice’s State of B2B Email Marketing report.