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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

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3 ways to use predictive analytics to make better decisions 

Martech

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. But, many still struggle to transform this data into actionable insights. Dig deeper: What do marketing attribution and predictive analytics tools do?

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

At the time, it was expected by some that voice search would transform how customers research products, with many opting to use specific keywords instead of full questions or conversational phrases. This shift enables dynamic customer segments to adjust in real-time, making marketing efforts far more personalized and responsive.

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Klaviyo Tools: 20 Must-Have Solutions for Smarter Email Marketing

Customers.ai

Email marketing isn’t as easy as it used to be. With inboxes crammed full of promotions, newsletters, and offers, getting your emails noticed (and actually read) has become a real challenge. The days of sending a basic email blast and hoping for the best are long gone. Get names, emails, phone numbers & more.

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Mastering AI and marketing: A beginner’s guide

Search Engine Land

Here are a few key reasons why AI is crucial for modern marketing: Personalization AI enables highly personalized marketing experiences by analyzing consumer data and behavior. The AI tools transforming marketing today are still narrow AI. For example, use AI tools to: Personalize email marketing campaigns.

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How Ecommerce Transformed Marketing 

Digital Marketer

Mobile Ecommerce & Mobile Marketing. Mobile apps and mobile browsing are other areas where digital marketing has had to adapt. Standalone mobile apps have led to the growth of personalized marketing via push notifications and in-app advertising. Final Thoughts: Ecommerce Has Changed Marketing For Good.

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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Neil Patel

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). What Is Personalized Marketing?