Customers.ai

JANUARY 2, 2025

Email marketing is like printing money when you get it right. Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

Email Marketing 79

Email Marketing eCommerce Shoppers Marketing 79

Vertical Response

NOVEMBER 20, 2024

Email marketing is crucial for reaching your audience, boosting sales, and fostering customer loyalty. This guide offers you practical tips, the best tools, and effective strategies to enhance your email marketing campaigns. Learn how to get the best ROI from your emails and keep your audience engaged.

Email Marketing 64

Email Marketing User-Generated Key Performance Indicator Marketing 64

Vertical Response

JULY 21, 2024

Email marketing can transform how nonprofit organizations (NPOs) communicate with supporters, boost donations, and spread their mission. In this article, we’ll share essential NPO tips for email marketing, ranging from building a robust email list to creating personalized content, all aimed at maximizing engagement and impact.

Email Marketing 59

Email Marketing Law Transform Marketing 59

Vertical Response

MARCH 8, 2025

Effective email marketing can boost your business, but mistakes can ruin it. This article covers lessons learned email marketing mistakes and how to avoid them. Key Takeaways Avoid common email marketing mistakes through strategic planning and clear objectives to enhance engagement and trust with your audience.

Email Marketing 52

Email Marketing Law Marketing Marketers 52

Vertical Response

MARCH 22, 2025

Effective email marketing can significantly boost a Non Profits outreach, engagement, and fundraising efforts. This article will guide you through top strategies to leverage email marketing for your Non Profit Organization. Email marketing also helps build community and foster connections within the nonprofit sector.

Non-Profit 52

Non-Profit Email Marketing Marketing Marketers 52

Spiralytics

AUGUST 7, 2024

Email marketing is the perfect means for businesses to keep customers updated about new launches or upgrades to existing products or services. Getting inspiration from innovative, spot-on emails from well-known companies is a great way to modify your marketing strategy and turn customers into buyers.

Email Marketing 52

Email Marketing User-Generated Marketing Marketers 52

Martech

MARCH 25, 2025

Its not that an email newsletter cant include promotional content its just that an email newsletter should also include editorial content. Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. Is the content all about your organization? They were wrong.

Whitepaper 113

Whitepaper Promotion Email Marketing Education 113

Vertical Response

SEPTEMBER 15, 2024

Are your email marketing efforts getting lost in the inbox? Discover the 5 simple steps to structuring your email for maximum engagement, and transform your email campaigns. Key Takeaways for Email Marketing Craft compelling subject lines and preheaders to boost open rates and create curiosity.

Email Marketing 105

Email Marketing Transform Fashion Communications 105

Hubspot Marketing

DECEMBER 18, 2023

Increased open rates, click-throughs, and sales: If you want these results, running an email marketing audit can help you get there. That’s why I've teamed up with six email marketing experts to help you create an audit of your own. Together, we cover: What is an email marketing audit?

Email Marketing 135

Email Marketing Health Marketing Marketers 135

Martech

JANUARY 13, 2025

These unresolved questions underscore a rift that could fundamentally reshape the future of digital marketing and online trust. Below is a timeline of milestones across social media, email marketing and regulatory/legal/restrictive events since the 1990s. Is this the kind of place where youd choose to spend your time online?

Law 124

Law User-Generated Email Marketing Education 124

Martech

OCTOBER 8, 2024

The channels most used for lead gen were email marketing and social media, followed by influencer marketing and display marketing, with content syndication coming in eighth place.

CMO 144

CMO Marketing Marketers Influencer Marketing 144

Vertical Response

NOVEMBER 29, 2024

Want to leverage AI in your email marketing campaign for better results? Key Takeaways AI transforms email marketing by enhancing personalization, optimizing send times, and automating segmentation for improved engagement and ROI. An effective email marketing strategy is recognized for its ability to drive conversions.

Email Marketing 52

Email Marketing Transform User-Generated Law 52

Martech

JULY 23, 2024

Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. What are the new requirements?

Price 117

Price Email Marketing eCommerce Place 117

Martech

SEPTEMBER 24, 2024

And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. But I’m seeing a pullback of resources from digital marketing, which has been the historically winning solution.

CMO 123

CMO Email Marketing Influencer Marketing Promotion 123

Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. With all these pieces in place, you can start running your campaign. What goes into running a successful BTL campaign?

Direct Mail 126

Direct Mail Marketing Marketers Email Marketing 126

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing 123

Email Marketing Inbound Marketing Shoppers Marketing 123

Martech

NOVEMBER 29, 2023

In a move that may significantly impact some email marketers, Google is set to start deleting inactive email accounts this week. But that’s not how all email marketers think. Like it’s a competition or sign of success, especially when a significant population of email lists are inactive addresses.”

Email Marketing 128

Email Marketing eCommerce Customer Journey Marketing 128

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Write them on a sticky note that you post on your computer, your cubicle, your office wall or any place where you can see them daily and remind yourself about your intentions. Nothing should be off-limits.

Email Marketing 134

Email Marketing Marketing Marketers Marketing Plan 134

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. From there, you can track how your CTR changes over time.

Email Marketing 137

Email Marketing Analytics User-Generated Marketing 137

Hubspot Marketing

DECEMBER 16, 2022

Effective email and newsletter marketing is crucial for a nonprofit organization’s (NPO) success. With scarce resources, limited staffing, and divided leadership attention, investing in marketing efforts can often take a backseat to more urgent matters. Why does email work for nonprofits? Table of Contents.

Email Marketing 145

Email Marketing Marketing Marketers Key Performance Indicator 145

Marketing Insider Group

SEPTEMBER 2, 2024

The subject line is vital for email marketing success, so using various subject line elements, including length, tone, personalization, and emojis, identifies what drives higher open rates. Use a tool like Google Optimize or your email marketing platform to show each version to a different audience segment.

Content Marketing 126

Content Marketing Marketing Marketers Analytics 126

Marketing Insider Group

AUGUST 12, 2024

We also appreciate that OptinMonster integrates seamlessly with a wide range of email marketing services, making it easy to manage and follow up with your leads. of all emails are spam , so having these protections in place is vital. Statista reports that about 46.8%

User-Generated 119

User-Generated Analytics Marketing Marketers 119

Martech

JULY 31, 2024

Once your tighter standards are in place, I recommend setting a revised acquisition target. It doesn’t really move the needle as much as systems in place that are picking up their cues. That said, even though it’s logical advice, it’s rare that we see brands coming to us with those fundamentals firmly in place.

Customer Acquisition 117

Customer Acquisition CRM Email Marketing Place 117

Hubspot Marketing

NOVEMBER 4, 2024

That’s great for me as a consumer and less great for me as a marketer. AI tools can illuminate the dark funnel , where your potential customers might be researching via social media, Reddit, or other typically untraceable places. For text-based content, this can be useful to test elements like email subject lines.

Analytics 129

Analytics Customer Journey CMO Marketing 129

Scoop.it!

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. That’s why email marketing is a perfect fit for them. Not convinced? Not convinced?

Email Marketing 115

Email Marketing Manufacturing User-Generated Marketing 115

SmartBrief - Marketing

OCTOBER 21, 2024

This includes but is not limited to placing relevant keywords throughout the website, creating high-quality content and making sure it’s mobile-friendly. Email marketing Email marketing still offers benefits no other media channel can replace. Consistency is key, though.

Customer 105

Customer Customer loyalty Event Marketing Promotion 105

Litmus

MARCH 11, 2024

“The link isn’t working…” “The subject line is empty…” “Why does the email say ‘Hello, %%first_name%%’?” As gatekeepers to the most effective marketing channel , email marketers have to hold themselves to a level of perfectionism. Email is complex. Email marketing mistakes happen to the best of us!

Email Marketing 120

Email Marketing Marketing Marketers Place 120

Martech

JANUARY 30, 2024

“Email marketing is continually changing — not because the technology is changing, but because of consumers, their expectations, and how they use email changes. As marketers, we need to adapt to that.” ” The master class will cover: The foundations of email. The production environment.

Email Marketing 117

Email Marketing Marketing Marketers Education 117

Hubspot Marketing

DECEMBER 1, 2023

I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals.

Email Marketing 125

Email Marketing SEO Marketing Marketers 125

Martech

OCTOBER 8, 2024

Dig deeper: How to use AI in email marketing without losing the human touch Using genAI in copywriting for testing Chad meshes with our advanced testing methodology because it is far more extensive than just comparing a variant against a control. Now Chad is in a good place to begin to help me.

Copywriting 126

Copywriting Email Marketing Shoppers User-Generated 126

Litmus

JANUARY 5, 2024

There’s no place like the inbox. 41% of marketers say that email is their most effective marketing channel, and it kind of leaves other channels in the dust. Part of the reason marketers love email is the ROI—organizations get an average of $36 back for every $1 invested in email.

Email Marketing 121

Email Marketing Price eCommerce User-Generated 121

The Marketing Operations Leader

JANUARY 27, 2025

Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. Traditional marketing technology stacks aren’t optimized for speed or agility, creating complexity for marketing and campaign ops teams. What’s the team culture like?

CRM 130

CRM Email Marketing Traditional Marketing Management 130

Litmus

MARCH 6, 2024

While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. As email marketers, we need our subscribers to buy those products, subscribe to those services, and register for those events. Last updated March 6, 2024.

Email Marketing 123

Email Marketing Marketing Marketers Entertainment 123

Backlinko

DECEMBER 28, 2024

This is a free business listing that appears in places like Google Maps and Search. Copy your Google review link and share it in places like your: Website footer Email signature Social media profiles For example, Bunny & Co. has placed a Google review link in its websites footer: 4.

User-Generated 113

User-Generated Energy SEO Place 113

Marketing Insider Group

SEPTEMBER 3, 2024

However, it doesn’t matter if you’re promoting a small startup or a well-established brand; online marketing can be overwhelming, and you’ll need a strategy in place to thrive. That’s where a digital marketing checklist becomes your best ally. Email Digital Marketing Checklist Video Source 1.

Digital Marketing 121

Digital Marketing User-Generated Marketing Marketers 121

AWeber

DECEMBER 16, 2024

For anyone looking to streamline their email marketing experience, simplicity and speed can mean everything. Introducing Google One Tap, a more direct path to accessing AWeber and unleashing the full potential of your marketing campaigns. Whether youre new or returning, theres no need to search.

Email Marketing 83

Email Marketing Place Management Customer 83

Scoop.it!

OCTOBER 31, 2024

You’ll also build a high-quality email list you can nurture into customers with a value-driven, curated email marketing strategy. Nevertheless, the ultimate goal of any marketing campaign is to secure conversions. So, is there a right way to place conversion elements within your content?

Marketing Strategy 117

Marketing Strategy Content Marketing Branding Marketing 117