Litmus

DECEMBER 18, 2023

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

Email Marketing 113

Email Marketing Transform Health Marketing 113

Hubspot Marketing

SEPTEMBER 30, 2024

“I recommend checking out tools like Make.com and Zapier that natively connect with your favorite marketing tools and AI platforms like OpenAI. Top 5 Use Cases for AI Personalization Marketing 1. Email Marketing Sending personalized emails is nothing new.

Thought Leadership 138

Thought Leadership User-Generated Marketing Marketers 138

Martech

FEBRUARY 17, 2025

Backgrounds of people in these roles Individuals in these roles typically have backgrounds in: Marketing: Experience in digital marketing, content marketing, or product marketing. Data analysis: Proficiency in data analytics, market research, and performance measurement.

Customer Acquisition 110

Customer Acquisition CRM Marketing Automation Platform Analytics 110

Duct Tape Marketing

NOVEMBER 16, 2017

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales.

Email Marketing 77

Email Marketing Branding Affiliate Marketing Marketing 77

Litmus

MARCH 8, 2016

“How will email marketing change by the end of the decade?”. That’s the question we posed to 20 experts for our Email Marketing in 2020 report. Enjoy this peek at the future of email marketing! Eric Stahl , Senior Vice President of Product Marketing, Salesforce Marketing Cloud, predicts….

Email Marketing 67

Email Marketing User-Generated Marketing Marketers 67

Martech

APRIL 3, 2025

Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7

User-Generated 69

User-Generated Entertainment CRM Retail 69

Martech

NOVEMBER 18, 2021

Good morning, Marketers, and it’s still all about email, isn’t it? Email isn’t the only marketing channel and email marketing isn’t the only form of marketing. Ryan’s latest piece, about treating email with respect is here. Okay, that’s an exaggeration. Editorial Director.

Email Marketing 111

Email Marketing Analytics Digital Marketing Advertisers 111

Hubspot Marketing

AUGUST 9, 2018

Email Marketer. Email as a marketing medium may seem more traditional, but its effect is far from dead. Email marketing utilizes a single channel to reach current and potential customers through creatively-written emails and digital promotions. Growth Marketer. Product Marketing.

PR 145

PR Non-Profit Marketing Marketers 145

Hubspot Marketing

MARCH 25, 2020

In this post, we'll walk you through the steps for writing three different types of product launch emails, include some suggestions for your product launch email subject lines, and outline the ideal product launch email sequence. Featured Resource: Product Marketing Email Templates [Download Now].

Product 142

Product PR Communications Promotion 142

Use Insider

OCTOBER 24, 2024

They’re also great for businesses looking to simplify marketing their stacks because they don’t require the use of separate software for website personalization, email marketing, SMS, and so on. Klaviyo Klaviyo is an eCommerce marketing automation platform. As a result, crucial data becomes siloed off.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Hubspot Marketing

MAY 14, 2019

Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. Email Marketing. Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Product Launch Tips.

Product 145

Product Food Product Marketing Market Research 145

Hubspot Marketing

MARCH 18, 2020

Product Marketing Team. They'll organize and drive the messages of a product and how it connects to your brand and the customer. Product marketers identify target audiences to communicate with through product pages and ad copy. Product Manager. Product Marketing Manager. Potential roles.

Inbound Marketing 141

Inbound Marketing SEO eBook Communications 141

Hubspot Marketing

MARCH 3, 2025

When I worked in-house at a SaaS company, marketing felt like an endless challenge. We covered all the basics: paid campaigns, blog content, and email marketing. We didnt fully understand how customers found and engaged with our product. Effective SaaS marketing goes beyond generating leads. Something was off.

Customer Acquisition 61

Customer Acquisition User-Generated Customer loyalty Marketing 61

Hubspot Marketing

JANUARY 7, 2024

SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Email Marketing Email as a marketing medium may seem more traditional, but email's impact is still strong.

Copywriting 128

Copywriting CMO PR Social Media Marketing 128

Litmus

NOVEMBER 23, 2021

And, with the key trends revealed in our recent 2021 State of Email Report in mind, we invited our panel of email experts to weigh in with guidance on what they mean for you. So all of that needs to be factored into the customer journey, how you view it, and where email fits into it. Going Agile: The New Email Workflow.

Customer Journey 93

Customer Journey Email Marketing Marketing Mix Promotion 93

Hubspot Marketing

NOVEMBER 11, 2019

As an email marketing software, Constant Contact's course focuses on how to integrate email with social media marketing. There are numerous social media and digital marketing classes, as well as graphic design and email marketing classes. Digital Marketing Courses.

Social Media Marketing 145

Social Media Marketing Price Inbound Marketing eCommerce 145

Litmus

OCTOBER 26, 2022

We’ve officially wrapped up day two of Litmus Live, the premier email marketing event of the year. For example, terms like open rates , streams, smart lists, and subscriber keys often aren’t known or used by teams outside of email marketing.). Email makes all of your marketing better. Check them out here.

CRM 103

CRM Email Marketing Finance Education 103

Litmus

AUGUST 2, 2021

In the first part of our online Ultimate Email Summit , Jessica Raggio (VP of Product Marketing at Litmus) and April Mullen (Director of Brand and Content Marketing at SparkPost) shared their takes on these 2021 email trends to date and predictions for the future of: Agility, adaptability, acceleration.

Law 115

Law Analytics Email Marketing Communications 115

Martech

AUGUST 29, 2023

Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Himanshu is also the author of the book “Master the Essentials of Email Marketing Analytics.” Business email address Subscribe Processing.

Analytics 108

Analytics Digital Marketing Event Marketing Email Marketing 108

Digital Marketer

JUNE 10, 2022

Scott is the Founder and CEO of Social Lite, a Shopify Partner sales and marketing agency that has helped hundreds of Shopify merchants around the globe scale their revenue with Facebook Ads, Google Ads, email marketing, and Conversion Rate Optimization (CRO). Sign up for early access here: [link].

eCommerce 79

eCommerce Customer Journey Product Marketing Product 79

Hubspot Marketing

FEBRUARY 5, 2024

With this data, you can iterate on your product and experience until you have something customers love, not just like. When customers love your product, marketing becomes much easier. Financial Services Marketing Strategies Marketing for financial services doesn’t have to be boring.

Marketing 132

Marketing Marketers User-Generated Social Media Marketing 132

Adobe Experience Cloud Blog

OCTOBER 10, 2017

Here are 3 steps to mastering a personalized approach to marketing, all stemming from the research and work you did as you developed personas. Most B2B companies have a set of personas usually developed by product marketing teams to understand and add context to the buyer. Map Personas to Segments.

Thought Leadership 134

Thought Leadership Marketing Automation Platform New Technology User-Generated 134

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. We need to prepare for a season of flying blind and identify new ways to measure email performance.

Analytics 112

Analytics User-Generated Email Marketing Promotion 112

Martech

SEPTEMBER 23, 2021

. “Now a lot of companies that we talked to struggle with where to begin in terms of how to prioritize and even identify what their use cases are,” said Karen Wood, Senior Director, Product Marketing at Acquia, in her MarTech presentation. That’s where CDPs come in. Learn more here.

Transform 117

Transform Analytics Customer Email Marketing 117

Rock Content

MAY 12, 2023

Image by storyset on Freepik Remote Digital Marketing Jobs There are many titles and roles associated with remote digital marketing, including entry-level jobs like: Social media coordinator – Manages social media accounts Graphic designer – Designs marketing assets like websites, emails, infographics, and banners UI/UX designer – Responsible for managing (..)

Digital Marketing 97

Digital Marketing eBook Marketing Marketers 97

Litmus

SEPTEMBER 27, 2023

It can pretty much do it all…except preview and test your emails, of course. Email geeks, we always got your back. And while Salesforce Marketing Cloud (SFMC) is super powerful, we came up with a few ways to supercharge it even more for email marketers and designers. Still need help?

Marketing 100

Marketing Marketers Email Marketing Customer Journey 100

Martech

SEPTEMBER 22, 2021

. “If you put yourself in the customer’s shoes, it’s like a nonstop barrage of sales stuff flying at you all the time, and it can be really off-putting for all of us,” said Matthew Camuso, Product Marketing Manager at Pegasystems, speaking at MarTech. How BIMI will boost brand recognition, email engagement.

Customer 117

Customer Marketing Automation Platform Marketing Marketers 117

Martech

OCTOBER 29, 2021

If you’re a consumer brand, do you even know if consumers are actually there, or if the metaverse is only populated by other marketers checking off the box for their bosses? Email marketing M&A is seeing a surge. Chris Wood, Editor. The post Welcome to the Metaverse: Friday’s Daily Brief appeared first on MarTech.

Transform 111

Transform CMO Advertisers Advertising 111

Martech

FEBRUARY 2, 2024

Terms like “”content,”‘ “email” and “digital”‘” were frequently mentioned. Prompts: “Can you suggest effective content marketing strategies for a B2B audience?” ” “What are the best practices for designing email marketing campaigns?”

User-Generated 109

User-Generated Marketing Marketers CMO 109

Content Marketing Institute

DECEMBER 11, 2018

Here’s a peek at what some of the other prognosticators believe the industry has in store for the next year: I think a growing number of businesses will stop thinking about content marketing as a separate discipline and instead realize that all good marketing involves content marketing. Who wouldn’t want more of that?

Content Marketing 111

Content Marketing Whitepaper PR Marketing 111

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. If your marketing automation manager already has experience with email marketing–that’s a great start. Email marketing. Field marketing.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Martech

JULY 14, 2021

By the time you read this, I’ll be headed down to Atlanta for the MO Pros Summer Camp, and I have a whole lot more questions now about how the jigsaw pieces of brand marketing, product marketing, marketing operations — not to mention sales and sales operations — all fit together. Editorial Director. Read more here.

Health 113

Health Marketing Marketers Advertisers 113

Marketing Insider Group

MAY 25, 2021

Understanding buyer intent can help your marketing team create more personalized and meaningful experiences, build greater trust with your audience, and better promote and syndicate content for maximum results. What is Buyer Intent in Content Marketing? First, identify who is searching for content and solutions like yours.

Content Marketing 145

Content Marketing Energy eBook Marketing 145

Orbit Media Studios

NOVEMBER 13, 2024

Jay Baer Years of experience: 16+ I started my content journey as a business columnist for a regional magazine, but I guess my first foray into blogging would be my first “official” content marketing, and that was summer of 2008. And 15 years before that in Corporate Brand, Product Marketing leadership roles.

Marketing 64

Marketing Marketers Whitepaper Content Marketing 64

Martech

NOVEMBER 10, 2023

The prompt Here’s the prompt we created for this campaign, intended to promote a summer dress sale for an ecommerce fashion retailer: “You’re an email marketer for an ecommerce clothing retailer tasked with writing compelling copy to increase conversions for an email campaign.

eCommerce 113

eCommerce Fashion Transform Retail 113

Litmus

MARCH 31, 2020

Also, the email community in general is so friendly and accepting, everyone is always happy to help each other, share their tips, and suggest a solution. Jess Materna , Product Marketing Manager. I started my product marketing journey in the incredibly fast-paced, competitive world of automotive digital marketing.

Non-Profit 90

Non-Profit Finance Email Marketing Communications 90