Remove Email Marketing Remove Product Marketing Remove Succession Management
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What Qualities Should You Look for in a Marketing Automation Manager?

Adobe Experience Cloud Blog

He/she will work with key stakeholders, such as product marketing and sales, and may manage a team of vast talents–marketers, content creators, and designers. Experience managing campaign execution across multiple channels. Email marketing. Digital marketing. Field marketing.

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What Is Revenue Operations (RevOps)?

Lusha

They: Manage the sales technology stack Implement sales methodologies Provide training and support to sales representatives Track sales performance Identify bottlenecks Develop strategies to improve efficiency and productivity Marketing Operations Specialists: These experts oversee the marketing technology stack.

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8 Ways to Get Executive Buy-In for Larger Email Marketing Budgets, Besides ROI

Litmus

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

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Interns Don’t Manage 24% of the Marketing Budget

Hootsuite

If you want to level up the role social plays within your organization, you should also consider raising compensation for senior social marketers to match the pay for other lead marketing roles. Get your senior social marketers involved with planning high-priority marketing campaigns, right from the start. Request a Demo.